KOREASCHOLAR

ANALYSIS OF RELATIONSHIPS AMONG SOCIAL INFLUENCE, SOCIAL LEARNING AND CUSTOMER EQUITY: A COMPARATIVE STUDY OF CHINA AND KOREA

Honglei Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2159

MARKET ORIENTATION PURITY ON NEW VENTURE PERFORMANCE: THE MODERATING ROLE OF MARKET CONDITION AND TECHNOLOGICAL UNCERTAINTY

Guoxin LI

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2158

BRAND EXPERIENCE, BRAND TRUST AND CUSTOMER EQUITY IN SNS : A COMPARATIVE STUDY ON NATIONALITY AND BRAND

Xiaolei Yu, Kyung Hoon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2157

AN EMPIRICAL STUDY ON CONSUMER PURCHASE INTENTION AND IWOM BASED ON TAM

Guofeng Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2151-2156

THE IMPACT OF FOSHU (FOOD FOR SPECIFIED HEALTH USES) SYSTEM ON FOOD EVALUATIONS IN JAPAN

Makoto Ono, Akinori Ono

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2150

THE INFLUENCE OF THE JAPANESE TEA CEREMONY ON JAPANESE RESTAURANT HOSPITALITY: IMPLICATIONS FOR A THEORY OF CO-CREATION

Yoshinobu Sato, Mark E. Parry

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2149

THE EFFECT OF PERSONAL VALUE AND SATISFACTION TO THE TOURISTS’ LOYALTY OF SAUNG ANGKLUNG UDJO AS CULTURAL HERITAGE TOURISM DESTINATION IN INDONESIA

Siddhiq Amarullah Ramadhani, Riandhita Eri Werdani, Fitri Aprilianty, Nurlia Balqish, Fitria Insi Aulani, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2143-2148

THE EFFECT OF HOBBIES AND LIFESTYLE ON CHOOSING TOURISM DESTINATIONS IN LEMBANG, WEST JAVA, INDONESIA

Emily Edmonda Putri, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2131-2142

EXPLORING LUXURY BRAND CONSUMPTION IN A MULTICULTURAL MARKETPLACE

Yuri Seo, Margo-Buchanan-Oliver, Angela Cruz

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2125-2130

THE IMPACT OF NEGATIVE BRAND PUBLICITY ON HOTEL CONSUMERS IN CHINA

Patrick Poon, Lishan Xie, Teng Gao

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2123-2124

CONSUMER-GENERATED LUXURY BRAND COMMUNICATION ON THE INTERNET

Anita Radón

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2120-2122

SOCIAL INFLUENCE ON CONSUMER PURCHASE INTENTION FOR LUXURY PRODUCTS: RESEARCH ON MACAU YOUNG ADULTS’ CONSUMPTION CULTURE

Katy Y. Lei

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2119

CLIMBING THE RUNGS OF LUXURY BRAND’S LADDER AND SOCIAL STATUS

Thao Nguyen, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2117-2118

WAITING IN CHECKOUT LINES: HOW SELF-CHECKOUT SYSTEMS AFFECT CUSTOMERS’ PERCEPTIONS OF WAITING AND SATISFACTION

F. Morimura, K. Nishioka, C. Minami

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2106-2116

A MODEL OF CREATION AND DEVELOPMENT OF MULTI-SIDED PLATFORMS

Kotaro Sakata

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2104-2105

EVALUATING SPECIFIC SERVICE QUALITY DIMENSIONS WHICH IMPACT ON CUSTOMERS’ BEHAVIOURAL LOYALTY IN HIGH-TECH INTERNET SERVICES

Paramaporn Thaichon, Antonio Lobo, Ann Mitsis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2094-2103

NAVIGATING THE TURBULENT WATERS OF TRANSITION: HOW HUNGARIAN FIRMS CO-EVOLVE WITH THEIR ENVIRONMENT IN THE LAST TWENTY YEARS OF ECONOMIC TRANSITION?

Gábor Nagy, József Berács

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2080-2093

THE COMPLEMENTARY EFFECT OF EXPORT MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE INTERNATIONAL PERFORMANCE OF SMEs

Florin Sabin Foltean, Emöke–Szidonia Feder

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2070-2079

MARKET ORIENTATION IN EMERGING MARKETS: NEW PERSPECTIVES FROM INDUSTRIAL ORGANIZATION AND ECONOMIC SOCIOLOGY

Matevž Rašković, Maria M. Smirnova, Vera Rebiazina, Maja Makovec Brenčič, Zhonghui Ding, Petra Došenović Bonča

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2056-2069

VALIDATING DART MODEL WITH DATA FROM THE SURVEY OF POLISH MANUFACTURING AND SERVICE COMPANIES

Jolanta Mazur, Piotr Zaborek

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2038-2055