KOREASCHOLAR

EXTENDED THEORY OF PLANNED BEHAVIOUR IN SERVICE RELATIONSHIPS: HEDONIC AND UTILITARIAN SERVICES

Anastasia Stathopoulou, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2036-2037

WHEN DO CUSTOMER PARTICIPATION AND SUPPLIER COLLABORATION HELP B2B SERVICE FIRMS OFFER SUPERIOR PERFORMANCE VALUE AND RELATIONAL VALUE?

Nima Heirati, Aron O’Cass, Klaus Schoefer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2028-2035

A MULTILEVEL INVESTIGATION OF LINKS BETWEEN BRAND-SPECIFIC TRANSFORMATIONAL LEADERSHIP AND EMPLOYEE BASED BRAND EQUITY: THE MEDIATING ROLE OF EMPOWERMENT

Chan Hsiao, Yi-Hsuan Lee, Shu Yin Lai

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2026-2027

THE ROLE OF FUN IN MOBA GAME

Joonheui Bae, Dong Mo Koo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2025

THE EFFECT OF PERCEIVED VALUE OF MOBILE SOCIAL NETWORK GAME(MSNG) ON CONTINOUS USAGE INTENTION IN CHINA : FOCUSED ON MEDIATION EFFECT OF COMMITMENT

Tae-Hoon Kang, Hyoung-Gil Kim, LanLan Kong

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2024

COUNTRY OF ORIGIN AND BRAND IMAGE EFFECTS ON GAME EVALUATIONS: FOCUSING ON LEAGUE OF LEGEND IN KOREA AND CHINA

Sang Jin Kim, Kyung Hoon Kim, Honglei Liu, Chang Han Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2023

GAME MARKETING FROM PONG TO LEAGUE OF LEGENDS

Yuri Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2022

CREATING SHARED VALUE(CSV) IN FASHION INDUSTRY

Jaekyoung Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2021

THE POTENTIAL OF 3D PRINTING TECHNOLOGY IN THE FASHION INDUSTRY

Jinghe Han, Heeju Chae, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2019-2020

ARE SUPER BOWL ADS A SUPER WASTE OF MONEY? THE INTERMEDIARY ROLE OF CUSTOMER EQUITY ON STOCK PRICE

Sascha Raithel, Charles R. Taylor, Stefan J. Hock

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2017-2018

THE EFFECT OF PRODUCT IMAGE ON COUNTRY IMAGE: THE CASE OF SOUTH KOREA

Jay Sang Ryu, Mikael Andéhn, Patrick L’Espoir-Decosta

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2014-2016

PRICE DEALS AND BRAND EQUITY: THE ROLE OF PRODUCT INVOLVEMENT

Rachata Rungtrakulchai

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2002-2013

GENERATION Y AND ITS PERCEPTION OF COOL BRANDS – A MIXED-METHOD APPROACH

Ana Jakić, Maximilian Wagner, Anton Meyer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1996-2001

MULTILEVEL RELATIONSHIPS BETWEEN BRAND-CENTERED HRM AND BRAND CITIZENSHIP BEHAVIOR: MEDIATING ROLES OF PERSON-BRAND FIT AND BRAND COMMITMENT

Hsu-Hsin Chiang, Tzu-Shian Han, David McConville

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1993-1995

ECONOMIC CRISIS OF 2008 AND THE AGGREGATE CONSUMPTION IN BRAZIL

Cristina Helena Pinto de Mello

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1990-1992

LUXURY RETAILING

Suzane Strehlau

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1986-1989

DOES ENTREPRENEURIAL MARKETING MATTER? A STUDY ON EXPORT PERFORMANCE

Reynaldo Dannecker Cunha, Sergio Garrido Moraes

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1982-1985

A COMPREHENSIVE UNDERSTANDING OF A PARADIGM OF SMART TOURISM INDUSTRY: APPLICATION OF R

KeumSil Lee, Sunny Ham

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1980-1981

A STUDY ON THE DETERMINANTS OF FRANCHISING IN KOREAN FOOD SERVICE INDUSTRY

Ho-Jeong Noh, Duk-Hwa Yun, Jee-In Jang, Da-Ae Jung, Min-Ho Cho

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1978-1979

SOUTH AMERICAN COUNTRIES’ POSITIONING ON PERSONALITY TRAITS: ANALYSIS OF 10 NATIONAL TOURISM WEBSITES

José I. Rojas-Méndez, Michael J. Hine

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1963-1977