KOREASCHOLAR

IN SEARCH OF BALANCED MARKET ORIENTATION: INTERNAL MARKETING, EXTERNAL MARKETING AND THE ROLE OF CULTURE IN THE TOURISM SECTOR

Antonios A. Giannopoulos, George J. Avlonitis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1957-1962

DRIVING SHAREHOLDER VALUE WITH CUSTOMER ASSET MANAGEMENT: AN EMPIRICAL INVESTIGATION IN A B2B CONTEXT

Suvi Nenonen, Kaj Storbacka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1956

DO EXPLORATORY AND EXPLOITATIVE MARKETING CAPABILITIES REALLY BENEFIT FROM MARKET KNOWLEDGE DEVELOPMENT AND EXTERNAL TIES IN NEW PRODUCT SUCCESS?

Nima Heirati, Aron O’Cass

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1954-1955

THE INFLUENCES OF INTERNET-BASED COLLABORATION AND INTIMATE INTERACTIONS IN BUYER-SUPPLIER RELATIONSHIP ON PRODUCT INNOVATION

Jie Wu, Ze-Fu Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1952-1953

DEVELOPING BRAND PERSONALITY TYPOLOGY FOR LUXURY PRODUCTS

Alexandra Karpova, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1950-1951

THE PUBLIC'S PERCEPTION OF LUXURY CONSUMPTION OF THE RICHES

Hae-won Chon, Sang-Min Whang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1945-1949

CONSUMER RECOGNITION OF BUSINESS CATEGORIES IN JAPANESE DEPARTMENT STORES

Tetsuma Emmaru

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1943-1944

DO BRAND IMAGE AND COUNTRY OF MANUFACTUR AFFECT CONSUMERS’ PERCEPTION OF LUXURY BRAND AFTER M&AS?

Hsiang-Ming Lee, Tsai Chen, Hong-Yew Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1924-1942

CONSUMER SATISFACTION AS A SUPPRESSOR VARIABLE IN THE CONSUMER ETHNOCENTRISM-REPURCHASE INTENTION RELATIONSHIP

Ahmad Daryanto, Nicholas Alexander

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1923

DOES SOCIAL MEDIA ENHANCE INNOVATION IN CUSTOMER RELATIONSHIP MANAGEMENT？: A THEORETICAL EXPLORATION OF THE EFFECTS OF SOCIAL CRM IN SERVICE SECTORS

Kaede Sano

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1913-1922

DO FOREIGN CREATIVE INDUSTRY PRODUCTS CONTRIBUTE TO THE PROMOTION OF PRODUCTS IMPORTED FROM THE SAME COUNTRY? : CASE OF JAPANESE AND KOREAN PRODUCTS IN EMERGING ECONOMIES

Wataru Uehara, Yuichi Washida, Takeshi Matsui

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1909-1912

MARKETING MICROCREDIT TO YOUTH IN WAR AFFECTED REGIONS

Charles Jebarajakirthy, Antonio C. Lobo, Chandana Hewege

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1894-1908

COMPETING OR ALIGNING? MOBILE OPERATOR’S PRICING ADAPATATION TO THE CHALLENGES FROM OTT

Rong Chen, Xiaobing Xu, Feng He

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1892-1893

INTRODUCING EVOLUTIONARY ANALYSIS TO RETAIL ASSORTMENT PLANNING

Charalampos Saridakis, Stelios Tsafarakis, George Baltas

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1889-1891

DO ADVERTISEMENTS ON MULTIPLE SOCIAL MEDIA PLATFORMS LEAD TO POSITIVE CONSUMER RESPONSES IN INDIA?

Rajesh Asrani, Hitesh Ruparel

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1877-1888

IDENTIFYING FACTORS AFFECTING SOCIAL MEDIA MARKETING

Sradha Narendra Sheth, Jiyeon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1875-1876

CONSUMER EMOTION ELICITATION AND POST-EXPERIENCE BEHAVIORS

Yen-Tsung Huang, Yi-Ju Su

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1874

WHO IS TO BLAME? EFFECTS OF CAUSAL LOCUS WHEN CO-PRODUCTION RESULTS ARE UNSATISFACTORY

Larissa Carine Braz Becker, Natália Araújo Pacheco, Vinicius Andrade Brei

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1872-1873

MAKING USE OF TARIFF-CHOICE BIASES – INVESTIGATING STRATEGIES TO ENHANCE INTENSITY OF FLAT-RATE BIASES

Sven Heidenreich, Tobias Krämer, Matthias Gouthier, Matthias Handrich

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1871

THE DETERMINANTS OF CONSUMER’S INTENTION TO CONTINUE TO USE OR APPLY FOR THE DEPARTMENT STORE CO-BRANDED CREDIT CARD

Mei-Fang Chen, Chih-Hao Chiang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1870