KOREASCHOLAR

IDENTIFYING SHOPPING STYLES: CLUSTER ANALYSIS OF SHOP VISIT PATTERNS IN AN INDONESIAN SHOPPING MALL

Widiyani, Aloys Borgers, Harry J.P. Timmermans

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1869

DISCOVERY OF CONSUMERS COMPANIES CAN APPROACH DIRECTLY

Masanori Sueno

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1866-1868

MERCHANDISING FOR OLD CONSUMERS AT SUPER MARKET IN JAPAN; -AN ANALYSIS OF PURCHASE HISTORY DATA OF CARD MEMBERS-

Hiroshi Nakamura

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1859-1865

POSITIONING OF A GERMAN MBA PROGRAMME IN THE INTERNATIONAL MARKET

Ralf Schellhase

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1858

CASE STUDY FORMAT PREFERENCES OF PRE-EXPERIENCE AND EXECUTIVE STUDENTS: CONJOINT EXPERIMENT APPROACH

Kristina Maiksteniene

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1852-1857

ASSESSING CONSUMER BEHAVIOUR STUDENTS IN AUSTRALIAN UNIVERSITIES

Peter Ling

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1840-1851

AN INVESTIGATION OF THE FACTORS AFFECTING CONSUMER ATTITUDE TOWARDS ORGANIC FOOD

Mei Mei Lau, Aris Y. C. Lam, Ronnie Cheung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1826-1839

RE-ENCHANTING THE CHINESE SPORT SPECTATOR – A POSTMODERN PERSPECTIVE ON SPORT MARKETING IN CHINA

David C. Cockayne

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1821-1825

FAST AND FURIOUS: ANALYSIS OF THE SINGAPORE AND KOREAN F1 GRAND PRIX SPECTATORS’ BLOGS

Weisheng Chiu, Ho Keat Leng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1810-1820

NEEDS ANALYSIS AND THE ROLE OF ENGAGEMENT OF COMMERCIAL FITNESS CENTERS IN MALAYSIA

Derek Ong Lai Teik

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1798-1809

ANTIMONOPOLY CONDUCT REMEDIES AND MARKETING DECISIONS OF DOMINANT COMPANIES IN NON-REGULATED INDUSTRIES: RUSSIAN EXPERIENCE

Tatiana Radchenko, Svetlana Avdasheva

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1788-1797

COMPETING WITH FREE: THE EFFECT OF POST-RELEASE MOVIE PIRACY ON BOX-OFFICE REVENUE

Irina N. Shafranskaya, Leontiev Dmitriy, Eugeniy Ozhegov

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1770-1787

VALUE CO-CREATION AND CUSTOMER INVOLVEMENT: EMPIRICAL ANALYSIS FROM RUSSIAN PERSPECTIVES

Marina Doroshenko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1768-1769

STRATEGIES AND NETWORK CONSEQUENCES IN AN INTERACTIVE CONTEXT

Hsin-Hui Chou, Christina Öberg, Tommy Tsung-Ying Shih

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1766-1767

THE IMPACT OF GUANXI ON OPPORTUNISM AND CONFLICTS IN SINO-US BUSINESS RELATIONSHIPS

Ibrahim Abosag, Dorothy Ai-wan Yen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1765

ROLE OF SERVICE QUALITY IN B2B RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND B-SERVQUAL MODEL

Sang-Lin Han, Seong-Ho Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1763-1764

EXPERIENCE MATTERS: EXPLORING THE EXPERIENCE BEHAVIORAL LOYALTY RELATIONSHIP IN WINE

Androniki Kavoura, Jean-Eric Pelet, Sharyn Rundle-Thiele, Benoît Lecat

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1757-1762

HEDONIC ASYMMETRY IN EMOTIONAL RESPONSES TO WINE PDO RIOJA: EFFECTS ON SATISFACTION AND EXPRESSED BUYING INTENTIONS

Agustín V. Ruiz Vega, Consuelo Riaño Gil

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1750-1756

AN EXPLORATORY STUDY TO DEVELOP KOREAN FOOD AND WINE PAIRING CRITERIA

C Sangmi Kim, Benoît Lecat

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1748-1749

WINE CONSUMPTION BEHAVIOUR AMONG WORKING PROFESSIONALS

Jessica Sze Yin Ho, Afrizal Aizat Md Ariff, Ngan Kah Ling, Wong Jing Mun

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1737-1747