KOREASCHOLAR

ALCOHOL MARKETING REGULATION: A COMPARISON BETWEEN FRANCE & THE UNITED KINGDOM

Tom Farrel, Benoît Lecat

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1731-1736

A STUDY ON THE EFFECT OF PERCEIVED RISK ON THE PERCEIVED SERVICE QUALITY OF MEDICAL TOURISTS

Jinjoo Kim, Ki Nam Jin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1730

THE ROLE OF SERVICESCAPE ON CUSTOMERS’ EMOTION, PERCEIVED QUALITY AND IMAGE: THE MEDICAL TOURISM CONTEXT

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1717-1729

TRAVELING TO THAILAND FOR MEDICAL CARE AND PERCEPTIONS OF SERVICE QUALITY: A CONTENT ANALYSIS OF MEDICAL TOURISTS’ ONLINE TESTIMONIALS

Michael Guiry

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1712-1716

BLOGS AS CONSUMERS SOURCE OF INFORMATION: AN EXPLORATORY STUDY

Shivakumar Krishnamurti, Ruchi Agarwal

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1701-1711

THE ROLE OF SOCIAL IDENTITY, GROUP NORM, SOCIAL INFLUENCE ADOPTING SOCIAL MEDIA FOR SHOPPING

Seungsin Lee, Younghee Lee, Eunjung Lee, Jungkun Park

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1699-1700

THE ROLE OF FASHION LEADERS ON THE FASHION SOCIAL PLATFORM: IMPLICATIONS OF KNOWLEDGE SHARING IN THE KOREAN FASHION INDUSTRY

Eunha Chun, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1696-1698

THE COMMON THREADS OF NATIONAL CULTURES

Sunil Venaik, Paul Brewer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1665-1695

RESEARCH ON IT SERVQUAL IN FASHION RETAIL ENVIRONMENT

Hyunji Do, Chang Han Lee, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1663-1664

AUSTRALIAN CONSUMER DECISION-MAKING STYLES FOR PURCHASING EVERYDAY PRODUCTS

Tahmid Nayeem, Riza Casidy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1661-1662

INTEGRATED MODEL OF CUSTOMER-BASED RETAL BRAND EQUITY A MODEL BASED ON EQUITY DRIVER AND EQUITY COMPONENTS OF JAPANESE SUPERMARKETS

Hiroyuki Takahashi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1660

DOES WOM INFORMATION HINDER CONSIDERATION OF OTHER BRANDS?

Kaichi Saito

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1659

SAMPLING PROMOTIONS WHEN LAUNCHING A NEW PRODUCT: THE INTERNAL AND EXTERNAL EFFECTS

Atsuko Inoue

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1658

RESEARCH ON DECISION-MAKING THEORY TO ESTIMATE THE EFFECTS OF SNS ON A RESEARCH

Akira Shimizu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1654-1657

AN EXPLORATORY STUDY OF THE MOTIVES AND METHODS OF IN-STORE TECHNOLOGY ADOPTION WITHIN LUXURY FASHION FLAGSHIP STORES

Karinna Nobbs, Michaela Bubola, Ana Roncha

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1645-1653

THE INFLUENCE OF SEX APPEAL ADVERTISING

Seung Yeon Lee, Seunghee Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1638-1644

DESIGN STRATEGIES IN A TRANSITIONAL ECONOMY: THE CASE OF CHINESE UNDERWEAR ENTERPRISE AIMER GROUP, LTD.

Hong Yu, Ping Zhao, Jingjing Xia

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1635-1637

A LONGITUDINAL APPROACH TO UTAUT MODEL FOR CONSUMER ACCEPTANCE OF QR CODE VIRTUAL STORE

Eun Young Kim, Yeo Jin Jung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1632-1634

THE INFLUENCE ON SOCIAL RESPONSIBILTY IN ADVERTISING UPON BRAND ATTITUDE IN LUXURY PRODUCTS

So Young Heo, Kyung Hoon Kim, Juran Kim, NamHee Jin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1631

DRIVERS OF GREEN PRODUCT ADOPTION - THE ROLE OF GREEN PERCEIVED VALUE, GREEN TRUST AND PERCEIVED QUALITY

Aris Y. C. Lam, Mei Mei Lau, Ronnie Cheung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1617-1630