KOREASCHOLAR

A COMPARATIVE STUDY OF ENVIRONMENTAL ATTITUDES AND ECO-FRIENDLY CONSUMER BEHAVIORS OF CONSUMERS IN KOREA AND THE UNITED STATES

Junyong Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1615-1616

PERCEIVED SUSTAINABILITY INITIATIVES: RETAIL MANAGERS’ INTRINSIC AND EXTRINSIC MOTIVES

Jos Bartels, Machiel J. Reinders, Mariët A. van Haaster-de Winter

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1613-1614

EXPLORING SOCIAL MEDIA SEVICES OF GLOBAL FASHION BRANDS: DOES CUSTOMER SOCIAL PARTICIPATION HAVE AN IMPACT ON CUSTOMER EQUITY?

Heeju Chae, Eunju Ko, Jinghe Han

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1609-1612

CONSUMER BEHAVIOR IN SOCIAL PLATFORM - FOCUSING ON NETWORK CHARACTERISTICS, KNOWLEDGE SHARING, SOCIAL CAPITAL, SOCIAL INNOVATION AND CUSTOMER VALUE

Sung Hwan Yeo, Kyung Hoon Kim, Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1608

CULTURAL PERSPECTIVES ON GLOBAL CUSTOMER EQUITY

Eunju Ko, Chang Han Lee, Lisa Kesper

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1606-1607

CONFUCIAN PHILOSOPHY, SUSTAINABLE MARKETING MANAGEMENT AND CUSTOMER EQUITY

Yang Sun, Kyung Hoon Kim, Huanzhang Wang, Ralf Schellhase, Zhiguo Xu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1604-1605

THE EFFECTS OF SPA BRAND EXPERIENCE AND STORE EXPERIENCE ON CUSTOMER EQUITY

Min-Sook Park, Jong-Kuk Shin, Mi-Ri Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1592-1603

STRONG MEDECINE: CONFLICT OF INTERESTS AND PHARMACEUTICAL MARKETING PRACTICES

Rama Jayanti

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1590-1591

REACTANCE EFFECTS IN CULTURAL SPONSORSHIPS? INVESTIGATING THE INFLUENCE OF CULTURAL INTEREST ON SPONSOR REPUTATION

Tina Streiff, Sarah Mahr

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1585-1589

HOW CONSUMERS RELY ON SUBSTITUTES FOR HAPTIC INFORMATION UNDER NON-TOUCH SHOPPING ENVIRONMENT

Tomoko KAWAKAMI

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1580-1584

A FIRM’S STRATEGY TO CONSUMER BEHAVIORAL DECISIONS: PERCEIVED OBSOLESCENCE AND THE TIMING OF REPLACEMENT

Yong Seok Sohn, Kun Woo Yoo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1573-1579

A CONCEPTUAL MODEL FOR MARKETERS’ CONTRIBUTIONS TO CORPORATE SOCIAL RESPONSIBILITY PROGRAMS (CSR)

Charles Jebarajakirthy, Paramaporn Thaichon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1562-1572

HOW DO MANAGERS USE MARKETING AND FINANCIAL METRICS IN THE CONTEXT OF MARKETING MIX DECISION MAKING?

Markus Lamest, Mairead Brady

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1550-1561

CONSUMER ADOPTION OF SMART IN-STORE TECHNOLOGY (SIST): A HIERARCHICAL APPROACH

Hye-Young Kim, Kim K. P. Johnson, Jung Mee Mun, Ji Young Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1548-1549

USING NEURAL RESPONSE (EEG) AND CONJOINT ANALYSIS TO UNDERSTAND THE EFFECT OF UNDERWEAR’S PRODUCT CUES ON CONSUMER CHOICE

Fitri Aprilianty, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1539-1547

ECONOMIC ANTECEDENTS OF LOW CUSTOMER ORIENTATION LEVEL OF FIRMS IN THE BRICS: PRELIMINARY HYPOTHESES

Nikita I. Popov, Olga A. Tretyak

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1538

THE IMPACT OF SELLING ORIENTATION ON SALES PERFORMANCE: THE MODERATING EFFECT OF INTEGRATION WITH OTHER FUNCTIONAL MEMBERS

Eunji Seo, Katsuyoshi Takashima

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1533-1537

HOW SOCIAL MEDIA WORKS IN B2B ENVIRONMENT: SOCIAL MEDIA EFFECTIVENESS USING WEB ANALYTICS

Kyungok K. Kim, Gary B. Wilcox, Yung Kyun Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1532

DEALING WITH FRUSTRATION? LET CONSUMERS WRITE!

Giulia Miniero, Michael Gibbert

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1525-1531

REVISITING CONSUMER CONTAMINATION: INFLUENCES OF PROXIMITY AND SCOPE OF CONTACT

Fu-Yung Kuan, En-Chi Chang, Sin-Yao Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1521-1524