KOREASCHOLAR

THE COMPANY YOU KEEP: HOW PERSONALIZED GIFTS AFFECT RELATIONSHIPS WITH FRIENDS

Marta Pizzetti, Michael Gibbert

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1520

DO CONSUMERS FEEL BETTER ABOUT THEMSELVES THROUGH PARTICIPATING IN CSR PROGRAMS? THE MODERATING ROLE OF PERCEIVED CORPORATE MOTIVES AND SELF-RELEVANCE

Yi Xie

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1517-1519

INFORMATION INTRODUCED (ii) AND TELEVISION ADS: CONFIRMING COGNITIVE OVERLEAD THROUGH PSYCHOPHYSIOLOGICAL APPROACH

Byungho Park

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1516

ACCENT LIGHTING IN FOOD RETAIL AND CUSTOMER´S EMOTIONS

Elena Horská, Ľudmila Nagyová, Jakub Berčík, Vladislav Valach

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1494-1515

IS THE ANT IN AESOP’S FABLE A PRESENT ANHEDONIA? A BEHAVIORAL AND NEURAL INVESTIGATION OF TEMPORAL DISCOUNTING

Hyun Jun Shin, Daae Lee, Jinho Yoon, Eun-Ju Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1492-1493

NEUROMARKETING INSIGHTS INTO CONSUMER PERSONALITY TYPES AND THEIR CHOICES

Katharina Kuehn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1490-1491

A BRAND ATTITUDE COMPARISON BETWEEN EAST ASIANS AND WESTERNERS: EXPLORING THE ROLE OF EMOTION AND COGNITION ON ATTITUDE FORMATION

Yoko Sugitani

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1484-1489

THE DETERMINING FACTORS OF THE LINE EXTENSIONS TO DIFFERENT RETAIL BUSINESS FORMATS

Takashi Teramoto

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1482-1483

THE DIFFERENCE OF THE STRUCTURE OF CATEGORY KNOWLEDGE AT EACH STAGE OF THE PURCHASE DECISION MAKING-PROCESS

Naoki Akamatsu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1477-1481

FASHION DESIGN AND MARKETING FOR SUSTAINABILITY AND SOCIAL CHANGE:THEORY AND PRACTICE

Leslie Davis Burns

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1473-1476

AN EXPLORATORY INVESTIGATION OF THE STRATEGIC USE OF VISUAL SOCIAL MEDIA PLATFORMS BY UK FASHION BRANDS FOR MARKETING COMMUNICATION

Karinna Nobbs, Matteo Montecchi, Hannah Kontu, Kat Duffy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1472

ASSESSING E-IMPULSE BUYING FOR FASHION PRODUCTS: THE ROLE OF BROWSING AND URGES TO BUY

Eun Joo Park, Eun Mi Kang, Yeo Jin Jung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1469-1471

A CROSS VALIDATION OF CONSUMER-BASED BRAND EQUITY (CBBE) SCALES IN FASHION RETAIL INDUSTRY

Sertaç Çifci, Yüksel Ekinci, Georgina Whyatt

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1459-1468

SPINNING YARNS – WEAVING TEXTILES CASE: CREATING AUTHENTIC INTERNET STORIES

Kaye Crippen, Patricia Mulready

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1453-1458

A GREEN REPUTATION OR MARKET LEADERSHIP? THE ROLE OF CORPORATE ABILITY AND CORPORATE SOCIAL RESPONSIBILITY IN SUSTAINABLE MARKETING

Maren Vos, Jos Bartels

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1451-1452

EXPLAINING CONSUMER USE OF RENEWABLE ENERGY: DETERMINANTS, AND GENDER AND AGE MODERATOR EFFECTS

Helena Martins Gonçalves, AdrianaViegas

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1449-1450

A NEW PARK BASED ON NEW YORK CITY’S SUSTAINABILITY PLAN: A MARKETER’S EYE ON THE FRESHKILLS LANDFILL-TO-PARK TRANSFORMATION

Christine Vogt, David Klenosky, Stephanie Snyder, Lindsay Campbell

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1443-1448

MEASURES OF PERCEIVED SUSTAINABILITY

Juran Kim, Charles R. Taylor, Kyung Hoon Kim, Ki Hoon Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1442

BALANCING INNOVATION AND CONFLICT: TRUST’S MODERATING EFFECT ON INTRA-FIRM CONFLICT AND INNOVATION PERFORMANCE

Ping Sun, Xiang (Robert) Li, Drew Martin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1441

CHANGING VARIATION, SELECTION AND RETENTION- THE INTERPLAY BETWEEN MARKET ORIENTATION, FIRM STRATEGY AND PERFORMANCE

Henrik Sievers

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1440