KOREASCHOLAR

MANAGING INNOVATION PERFORMANCE: A SERVICE-DOMINANT LOGIC VIEW

Li-Wei Wu, Chung-Yu Wang, Ya-Ting Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1439

DOES EXTERNAL ENVIRONMENTAL UNCERTAINTY DETERMINE POWER STRUCTURE IN THE NEW PRODUCT DEVELOPMENT PROCESS? THE ROLE OF NEW PRODUCT DEVELOPMENT DURATION

Chiayang Mac Chang, Lien-Ti Bei, Yung-Chien Lou

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1435-1438

DISPERSED REPUTATION – A VALUABLE BENEFIT FOR FIRMS? AN EMPIRICAL STUDY OF GERMAN DAX 30 COMPANIES

Johanna E. Eberhardt

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1429-1434

HOW ORGANIZATIONAL LEARNING SUPPORTS THE DEVELOPMENT OF KNOWLEDGE AND THE IMPLEMENTATION OF MARKETING STRATEGY

Peter R.J. Trim, Yang-Im Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1406-1428

MARKETING DECISION MAKING BEHAVIOR UNDER THE INFLUENCE OF ATTRACTIVE PERFORMANCE-LINKED REWARDS

Abhishek Pathak, Lewis Lim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1390-1405

MITIGATING THE EFFICIENCY-INNOVATION TENSION WITH STRATEGIC MARKETING LEVERS

Jaakko Aspara, Xueming Luo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1368-1389

SUPPLIER-RETAILER POWER ASYMMETRY; AN AUSTRALIAN PERSPECTIVE

Catherine Sutton-Brady, Patty Kamvounias, Tom Taylor

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1367

THE PROCESS OF FIRM COMPETITION IN BUSINESS MARKETS

Christopher J. Medlin, Chris Ellegaard

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1365-1366

SECURING BUSINESS-TO-BUSINESS RELATIONSHIPS: THE IMPACT OF SWITCHING COSTS

Markus Blut, Heiner Evanschitzky, Christof Backhaus, John Rudd, Michael Marck

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1364

CORPORATE REPUTATION AND THE COST OF EQUITY CAPITAL - AN EMPIRICAL ANALYSIS OF GERMAN DAX30 COMPANIES

Benjamin Pfister

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1362-1363

MARKET ORIENTATION AND EMPLOYEE MARKET BASED INCENTIVES

Ville Kylmänen, Iiro Vaniala, Juho-Petteri Huhtala

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1356-1361

UNDERSTANDING FIRMS’ WILLINGNESS TO PARTICIPATE IN OPEN INNOVATION: EVIDENCE FROM THE BIOTECHNOLOGY INDUSTRY

Insoo Son, Jong-Ho Lee, Dongwon Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1342-1355

SCANDAL SPILLOVER AND COMPANY RESPONSE STRATEGIES: ARE THEY ALL TARRED BY THE SAME BRUSH?

Jovica Breberina, Vyara Radulova

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1341

THE EFFECT OF PSYCHOLOGICAL POWER ON SELF-LICENSING: COMPENSATION OR DEVIATION?

Hyo-Jin Jeong, Dong-Mo Koo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1340

PREFERENCE FOR VISUAL VERSUS TEXTUAL INFORMATION IN COMPLEX TASK DECISION

Sereikhuoch Eng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1338-1339

DON'T GIVE ME ATTITUDE: HOW CAN MARKETERS BRIDGE THE ATTITUDE-BEHAVIOR GAP IN ETHICAL CONSUMER BEHAVIOR?

Alexei Gloukhovtsev, Antti Vassinen, Pekka Mattila

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1322-1337

A QUALITATIVE STUDY OF NARCISSISTIC CONSUMERS AND LUXURY CONSUMPTION

Seong-Yeon Park, Yeu-Jin Kang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1315-1321

SCALABLE AND USER FRIENDLY ON-LINE IMPLICIT TOOL TO TEST EMOTIONAL PERCEPTIONS OF BRANDS, ADS & CELEBRITIES

Rafal Ohme, Manabu Mori

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1313-1314

TAKE IT NOW OR SAVE IT FOR LATER? AN ERP STUDY OF INTERTEMPORAL CHOICE

Hyun Jun Shin, Seungeun Yang, Myjoo Shin, Minji Park, Eun-Ju Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1311-1312

MONITORING NEURAL CORRELATES OF PURCHASING BEHAVIOR: AN OPTICAL BRAIN IMAGING STUDY

Yener Girisken, Murat Perit Çakır

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1305-1310