KOREASCHOLAR

NMSBA - TO PROMOTE NEURO AND SERVE & PROTECT ITS CLIENTS

Rafal Ohme

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1304

PREFERENCE REVERSAL: PERSPECTIVE WITH GENERALIZED CONSTRUAL LEVEL THEORY

Makoto Abe, Takeshi Moriguchi, Akira Yashima

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1300-1303

AN EMPIRICAL ANALYSIS OF JAPANESE CONSUMER’S ACCEPTABLE PRICE RANGE ---AN APPLICATION OF SURVIVAL ANALYSIS TO PSM DATA---

Yoshiyuki Okuse

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1295-1299

OPTIMAL TIMING FOR POSTING A DIRECT PRICE UNDER CHANNEL CONFLICT

Kenji Matsui

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1293-1294

THE ROLE OF BRANDS IN ONLINE VS. OFFLINE CHANNELS

Óscar González-Benito, Mercedes Martos-Partal, Sonia San Martín

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1291-1292

SIMPLE LIFE (CHANG UCCHIN MUSEUM OF ART)

Yujin Chang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1289-1290

MAPO ART MADANG, MAPO ART TANK

Jooeun Sung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1288

THE STANDARDISATION-LOCALISATION DILEMMA OF BRAND COMMUNICATIONS FOR LUXURY FASHION RETAILERS’ INTERNATIONALISATION INTO CHINA

Sindy Liu, Patsy Perry, Christopher Moore

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1283-1287

AN EMPIRICAL STUDY TO EXAMINE CONSUMER BEHAVIOR TOWARDS LUXURY BRANDS IN PAKISTAN

Faryal Salman

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1273-1282

ARE CHINESE CONSUMERS READY FOR CHINESE LUXURY BRANDS?

Nicola Bellini, Klaus Heine, Serena Rovai, Jiaxun He

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1270-1272

ENDORSER’S BODY POSTURE AS AN ANTECEDENT OF (LUXURY) BRAND PERSONALITY PERCEPTION

Steffen Herm, Jana Möller, Klaus Heine

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1257-1269

MASSTIGE, MASSLUXE AND MASSCLUSIVITY: CONSUMER RESPONSES TO THE USE OF GUEST FASHION DESIGNERS AS A CO-BRANDED MARKETING STRATEGY

Anne Peirson-Smith

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1247-1256

FACTORS INFLUENCING CONSUMERS’ WILLINGNESS TO BUY OF VITAMIN C

Bongkot Phaiboon-udomkarn, Alexander Josiassen, Florian Kock

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1244-1246

FOR LOVE OF MONEY OR COUNTRY? THE FILIPINO FIRMS AT THE MANILA FAME TRADE FAIR

Luz Suplico Jeong, Rechel Arcilla

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1243

PRODUCTION OF EXTENDED SELF: INTEGRATING LIFE EXPERIENCE IN FASHION DESIGN

Wing-sun Liu, Eric Li, Elita, Yee-nee Lam, Magnum, Man-lok Lam

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1241-1242

RESTORING AUTHENTICITY OF A COUNTRY

Maria Kniazeva

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1240

THE DYNAMICS OF BRAND AUTHENTICITY

Mitsutoshi Otake

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1237-1239

SUSTAINABLE VALUE CO-CREATION IN BUSINESS NETWORKS

Sylvie Lacoste

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1235-1236

BEYOND A DYADIC VIEW ON VALUE CO-CREATION: A MULTI-ACTOR PERSPECTIVE FROM BUSINESS NETWORKING EVENTS

Vincent-Wayne Mitchell, Bodo B. Schlegelmilch, Sorina-Diana Mone

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1233-1234

NETWORK-ORIENTED BEHAVIORS IN BUSINESS-TO-BUSINESS MARKETS: AN EMPIRICAL STUDY

Sabrina C. Thornton, Stephan C. Henneberg, Peter Naudé

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1232