KOREASCHOLAR

OPERATIONAL DEFINITION AND MEASUREMENTS OF SUSTAINABILITY FOR ECO-DESIGN

Juran Kim, Raffaele Donvito

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1231

RESEARCH ON KNOWLEDGE TYPES TO ENCOURAGE CONSUMER ATTITUDE FOR GREEN FASHION

Hyun Min Kong, Heeju Chae, Eunju Ko, Ralf Schellhase

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1229-1230

SOCIAL SUSTAINABILITY IN ARCHITECTURE SOCIAL ALGORITHMS

Jooeun Sung, Soomeen Hahm

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1227-1228

MEASURING THE EFFICIENCY OF ENERGY-INTENSIVE INDUSTRIES ACROSS 23 EU COUNTRIES

Georgia Makridou, Kostas Andriosopoulos, Michael Doumpos, Constantin Zopounidis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1225-1226

ADVANCING SOCIAL ACCEPTANCE TOWARDS BIOFUEL ADOPTION IN AIR TRANSPORT INDUSTRY WITH A SOCIO-TECHNICAL PERSPECTIVE

Joosung Lee, Yohan Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1213-1224

ROAD MAP OF ENERGY MANAGEMENT IN KOREA: THE KOREA ENERGY MASTER PLAN

Jaesu Kim, Young Joon Joo, Kyung Hoon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1211-1212

ATTITUDE TOWARD BRAND AND CUSTOMER EQUITY IN R.O.K NAVY

Jongchul Na, Kyung Hoon Kim, Kyong Ryul Koo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1210

GENDER DIFFERENCES IN THE EFFECTS OF FAILURE LOCUS OF CAUSALITY AND SEVERITY

Sujin Song, Sukki Yoon, Daniel A. Sheinin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1200-1209

THE EFFECT OF THE ATTRIBUTES OF IT SHOPPING SERVICE AND THE LEVEL OF TECHNOLOGY ON CUSTOMER RESPONSES IN FASHION RETAIL

Sooyeon Lee, Miah Lee, Eunju Ko, Sangwon Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1198-1199

EFFECTS OF PARASOCIAL RELATIONSHIP ON CUSTOMER EQUITY IN THE SOCIAL MEDIA CONTEXT

Chun Lin Yuan, Juran Kim, Kyung Hoon Kim, Pekka Mattila

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1192-1197

HOW TO NAME A PRODUCT? NAMING STRATEGIES FOR MOVIES

Jiyeon Eoh, Jaihak Chung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1181-1191

WHO IS THE MORE INFLUENTIAL DECISION-MAKER? SPA TRAVEL IN BALI AIMING AT TAIWANESE AND MAINLAND CHINESE COUPLE TOURISTS

Wen-Yu Chen, Chia-Yuan Hsu, Magdalena Samidjen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1177-1180

CUSTOMER CHANNEL MIGRATION FROM SMART KIOSK TO WHERE?

Eun Young Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1175-1176

SUSTAINABLE MARKETING IN SOCIAL BRAND COMMUNITIES

Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1174

Preferred customer communication contacts in services

Kelvin Lee, Laura Salciuviene

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1172-1173

CUSTOMER REACTIONS TO BRAND NAME REDEPLOYMENT AFTER M&A – THE MODERATING EFFECT OF M&A TYPE

Horng-Der Leu, Hsiao-Fang Hsu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1171

FEASBILITY ANALYSIS OF FRANCHISING SYSTEMS IN PAINT DISTRIBUTION

Kyutae Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1170

SATISFYING CUSTOMERS AT KIDS CAFÉ

Hee Seok Woo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1169

CONSUMER ATTITUDE TOWARD OUTLET STORES AND RETAILER LOYALTY ACCORDING TO CONSUMER SHOPPING TYPEs

Minjae Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1168

PROHIBITING INDUSTRIAL WASTE SEA DUMPING: EFFECTS ON THE WASTE INDUSTRY

Jae Sup Roh

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1166-1167