KOREASCHOLAR

EXTRACTING OFFLINE RETAIL SHOPPING PATTERNS: OLLABORATIVE FILTERING WITH RESTRICTED BOLTZMANN MACHINES

Myounggu Lee, Jihoon Cho, Youngju Kim, Hye-Jin Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.888-892

THE INFLUENCE OF ARTIFICIAL EMPATHY ON CUSTOMER ACCPETANCE OF ARTIFICIAL INTELLIGENCE SERVICE AGENTS

Guoxin Li, Hao Wu, Bo Lu, Yangfang Niu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.887

NEW PRODUCT INTRODUCTION VIA SOCIAL MEDIA INFLUENCER

Zhenhao Li, Liping Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.886

ADVERTISING IN THE METAVERSE

Yao Yao

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.885

CAN VIRTUAL INFLUENCERS BECOME AN INSPIRATION FOR PERFORMANCE SPORTSWEAR BRANDS?

Jomar Duchain, Alexandra Polyakova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.883-884

HOW DOES DISTANCE MATTER TO THIRD-PLACE EXPERIENCE? ROLE OF SEAT ARRANGEMENTS AND SOCIAL DISTANCING SIGNAGES

Jie Meng, Ying Feng, Mingjie Ji, Brian King

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.881-882

THE EFFECT OF WARRENTY ON PRODUCT EFFICACY

Moty Amar, Itzik Gnizy

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.880

A POST-PANDEMIC LOOK AT TOURISTS’ PERCEIVED COOLNESS OF A LOCATION AND REVISIT INTENTION THROUGH DESTINATION SERVICE QUALITY AND MOBILE APP USE

Corey Allen Ross, Jong-Kuk Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.876-879

USING WALKING-WITH APPROACH TO EXPLORE EMBODIED DINING PRACTICES FOR WORKPLACE IMPRESSION MANAGEMENT

Connie MAK

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.874-875

KEY TO SUPERSTARDOM IN A GLOBALISED MARKET: THE ROLE OF MARKETING CAPABILITY AND INTANGIBLE CAPITAL

Pooria Miladi G, Reza Salehnejad, Ronald Ramlogan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.868-873

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE

Sungkyu Lee, Jong-Ho Lee, Tony Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.867

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.865-866

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.863-864

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.862

MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.861

A SCOPING REVIEW OF EMOTION AI IN ADVERTISING RESEARCH AND PRACTICE: OPPORTUNITIES AND CHALLENGES AHEAD

Su Jung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.859-860

CREEPY BUT RELEVANT: AN EXPLORATION OF THE EFFECTS OF SYNCED ADVERTISING

Hsin-Hsuan Meg Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.858

MBA PROGRAMS AFTER THE CORONA CRISIS - ONLINE, HYBRID OR IN-CLASS?

Ralf Schellhase

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.857

EFFECTIVE APPROACH TO TEACHING STUDENTS DATA ANALYTICS: MARKETING EDUCATION AND INDUSTRY

Christine Eunyoung Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.855-856

THE ROLE OF EVOLUTIONARY PSYCHOLOGY IN CONSUMERS’ GREEN BEHAVIOUR

Yee Qin Lee, Soo Yeong Ewe, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.853-854