KOREASCHOLAR

THE EFFECTS OF PRICE STRATEGIES ON THE STEEL DISTRIBUTION MARKET

Taeyoon Kang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1165

HOW MRO PURCHASING CAN SATISFY CUSTOMER NEEDS

Byeong Heon Ku

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1164

ENHANCING PURCHASE SUBSTITUTION TO IMPROVE PURCHASE SATISFACTION

Doo Ho Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1163

APPLICATION OF CONJOINT-ANALYSIS FOR THE ESTIMATION OF MULTI-ATTRIBUTIVE PRODUCT’S UTILITY

Irina N. Shafranskaya

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1155-1162

“SOFT PRICE REGULATION” IN THE NON-REGULATED INDUSTRY: PRICE CAP INFLUENCE ON THE INCENTIVES TO COLLUDE

Dina Tsytsulina, Svetlana Avdasheva

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1150-1154

RECONCILING MARKET ORIENTATION WITH BUSINESS LOGIC – THE ROLE OF AFFORDABILITY IN MARKETING STRATEGIES OF WESTERN MULTINATIONAL COMPANIES FOR CENTRAL AND EASTERN EUROPE

Arnold Schuh

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1143-1149

MEASURING CUSTOMER ORIENTATION IN RUSSIAN MARKET: RESULTS OF EMPIRICAL RESEARCH

Alexander Rozhkov, Maria Smirnova, Vera Rebiazina

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1132-1142

EFFORT INVESTMENT IN PERSUASIVENESS: A COMPARATIVE STUDY OF ENVIRONMENTAL ADVERTISING IN THE UNITED STATES AND KOREA

Sukki Yoon, Yeonshin Kim, Tae Hyun Baek

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1131

THE IMPACT OF SERVICE BRAND PERSONALITY ON BRAND AFFECT, BRAND TRUST AND BRAND LOYALTY

Ursula Bougoure, Dominique Greer, Ben Smith

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1130

SITUATIONAL, INDIVIDUAL, AND SOCIAL NETWORK DETERMINANTS OF NEGATIVE ONLINE WORD-OF-MOUTH

M S Balaji, Khong Kok Wei

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1123-1129

CUSTOMER'S ACTIVE PARTICIPATION IN SERVICE AND ITS IMPACT ON PERCEPTIONS OF OWN PERFORMANCE

Sooyun Kim, Geebum Park, Sunmee Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1121-1122

CUSTOMER SATISFACTION IN THE ROBOT EDUCATION INDUSTRY

Sunji Jang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1120

DOES VISITORS’ MEMORY MATTER? THE APPLICATION OF AN EXTENDED MEHRABIAN AND RUSSELL MODEL TO CONSUMERS’ EVENTS: THE CASE OF ARMADA

Aikaterini Manthiou, Kafia Ayiadi, Seonjeong (Ally) Lee, Liang (Rebecca) Tang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1114-1119

DETERMINANTS OF DUAL DISTRIBUTION CHANNELS

Hidesuke Takata, Satoshi Ishikawa, Yuji Kubota, Tetsuo Horiguchi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1109-1113

ON THE SOLUTIONS FOR NET SHOPPING IN EXTREMELY AGING SOCIETY: CASE OF JAPAN

Ryuki Nakahara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1104-1108

DRIVERS OF CONSUMER SATISFACTION WITH MULTICHANNEL RETAILERS AND ITS EFFECTS ON LOYALTY

Jessica Fleer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1103

EFFECTS OF TECHNOLOGY READINESS AND CONSUMER READINESS ON THE ADOPTION OF SELF SERVICE TECHNOLOGY

Hyeon-Sook Shim, Sang-Lin Han

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1101-1102

TOO BRIGHT TO SEE, TOO LOUD TO HEAR? MEASURING ACTUAL EFFECTS OF MESSAGE FRAMES IN MARKETING SUSTAINABILITY

Sangdo Oh, Sunho Jung, Seung Yun Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1100

CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING

Hyewon Choi, Junyong Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1099

DOES THE GLUE VALUE OF FASHION BRANDS TRANSLATE IN THEIR FLAGSHIP STORES? AN EXPLORATORY STUDY ON THE RELATIONSHIP BETWEEN STRATEGIC BRANDING AND RETAILING

Karinna Nobbs, Marco Mossinkoff

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1097-1098