KOREASCHOLAR

COUNTERFEITING, BRAND AND PRODUCT VALUE: TOWARD A METHODOLOGY FOR NPD PROCESS IN THE LUXURY MARKET

Gaetano Aiello, Romeo Bandinelli, Raffaele Donvito, Rinaldo Rinaldi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1092-1096

DO DISTRIBUTORS REALLY KNOW THE PRODUCT? APPROACHING EMERGING MARKETS THROUGH EXPORTS

Francesca Checchinato, Lala Hu, Tiziano Vescovi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1079-1091

CROWD-FUNDING: AN INTERACTIVE MARKETING FOR FINANCING INNOVATION PROJECT WITH CONSUMER’S COLLABORATION

Sylvie JEAN, Omar GAIZI

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1072-1078

THE POPULARITY OF ONLINE CONTENTS

Hikaru Yamamoto, Naohiro Matsumura

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1059-1071

A TYPOLOGY OF SMARTPHONE USERS BASED ON CONSUMERS’ RISK PERCEPTIONS REGARDING MOBILE SHOPPING

Stefanie Sohn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1053-1058

A QUALITATIVE STUDY ON THE METHODOLOGICAL POTENTIAL OF DATA COLLECTIONS VIA SMARTPHONES

Marie Schulte

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1047-1052

INSIGHTS ON CONTEMPORARY MARKETING PRACTICES (CMP) IN RUSSIA: EVIDENCE FROM EMPIRICAL RESEARCH

Vera Rebiazina, Olga Tretyak

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1036-1046

PROGRAM COMPETITION AND THE EFFECTS OF LOYALTY PROGRAMS: EVIDENCE FROM CHINA

Jun Kang, Thomas G. Brashear, Bo Zhang, Qiao Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1035

MEET THE COLOMBIAN MALL SHOPPER

Mauricio Losada Otalora, Germán Contreras Ramírez, Mark S. Rosenbaum

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1029-1034

HOW EMERGING MARKET INVESTORS VALUE COMPETITORS’ BRAND EQUITY: A STUDY ON THE SPILLOVER OF BRAND CRISIS IN CHINA’S FINANCIAL MARKET

Peng Zou, Guofeng Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1024-1028

CRITICAL SUCCESS FACTORS OF LEADING AND ASPIRING FASHION BRANDS IN THE ASIAN LUXURY MARKET - THE CASE OF KOREA, CHINA AND JAPAN

Lisa Kesper, Dayun Jeong, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1022-1023

IDENTIFYING DETERMINANTS OF CONTACT EMPLOYEE BRAND PERFORMANCE IN THE DELIVERY OF INTERPERSONAL SERVICES

Achilleas Boukis, Spiros Gounaris, Ian Lings

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1020-1021

PRESTIGE DEGREE AMONG LUXURY BRANDS

Suzane Strehlau, Evandro L. Lopes

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1019

SELF-BRAND CONNECTIONS AND BRAND ATTACHMENT: THE RELATIVE IMPORTANCE OF BRAND-BASED SELF-BRAND CONNECTIONS AND CONSUMER-BRAND CONNECTIONS

Saori Kanno

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1008-1018

KIMONO (TRADITIONAL JAPANESE DRESS) AS LUXURY CLOTHING

Koyama Taro

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1002-1007

FUNCTIONAL DAIRY PRODUCTS: DETERMINANTS OF IN-STORE PRICE RECALL

Antonella Samoggia

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.999-1001

THE EFFECTS OF FLOW AND TELEPRESENCE IN THE ONLINE GAME MODELING

Saeran Doh

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.997-998

A STUDY OF RETAILING INNOVATION PROCESS OF SUPERMARKET IN JAPAN

Shinya Nakami

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.992-996

AN EMPIRICAL STUDY ON THE RELATIONSHIP BETWEEN RETAILERS’ BUSINESS EXPANSION AND EFFICIENCY: ANALYSIS OF SALES-DRIVEN AND COST-DRIVEN EFFICIENCY

Takumi Tagashira

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.988-991

A PLATFORM FOR VALUE CO-CREATION: THEORETICAL INSIGHTS FROM ‘COOKPAD’

Kimihiko Kondo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.983-987