KOREASCHOLAR

MUTUAL FUND ADVERTISING AND FUND CONSUMER REDEMPTION BEHAVIOR

Kuan-Ling Lai, Miao-Ling Chen, Chi-Lu Peng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.982

MARKETING AND NUTRITION IN THE NEW ASIA

Asian Consumer Insight

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.981

MATCHING SELF PRESENTATION IN INTERNET DATING SITES TO CONSUMER PREFERENCES – AN INNOVATIVE MATCHING ALGORITHM

Moti Zwilling, Yaniv Gvili

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.970-980

MARKETING OF THE HERITAGE PUGUR HAND EMBROIDERY ART IN INDIA

S. Vasanthi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.956-969

ARE 声誉, 名声, 명성, AND FAME EVERYWHERE THE SAME? TWO STUDIES ON INTERNATIONAL TRANSFERABLITY OF CELEBRITY ENDORSEMENTS

Willem Smit

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.950-955

ENTREPRENEURSHIP: A DYNAMIC CO-CREATION OF ROLE IDENTITY AND SOCIAL IDENTITY

Maria Isabel de Gomez, Jikyeong Kang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.948-949

RATING SCALES INFLUENCE RESPONSE BEHAVIOR

Cabooter Elke, Geuens Maggie, Weijters Bert, Vermeir Iris

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.941-947

THE EFFECTS OF RELIGIOSITY AND SOCIALIZATION AGENTS ON ATTITUDES TOWARD MORAL AND OFFENSIVE ADVERTISING

Shin Jong-Kuk, Park, Min-Sook, Ross Corey Allen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.928-940

BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927

EXPLORING EXPLICIT AND IMPLICIT FRAMING EFFECTS ON BRAND KNOWLEDGE ENHANCEMENT - THE CASE OF SUSTAINABILITY ADVERTISING USING ECOLABELS

Steffen Schmidt, Sascha Langner, Klaus-Peter Wiedmann, Janina Haase, Stefan Behrens

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.922

ENVIRONMENTAL RESPONSIBILITY: THE ROLE OF REGULATORY FOCUS

Namita Bhatnag, Jane McKay-Nesbitt

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.920-921

INFLUENCE OF KNOWLEDGE AND SOCIAL EMBEDDEDNESS ON INTENTION TO PARTICIPATE IN SUSTAINABLE CONSUMPTION: AN EMPIRICAL STUDY ON VOLUNTARY CARBON OFFSETTING

Yohan Kim, Sunyoung Yun, Joosung Lee, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.901-919

INAPPROPRIATE OR INTRIGUING? THE IMPACT OF DEMOGRAPHICS AND PSYCHOGRAPHICS ON THE ATTITUDES OF GENDERS TOWARDS SEXUAL IMAGERY IN PRESS ADVERTISING

Essam Ibrahim, Rebecca Williamson, Abeer Hassan

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.894-900

EVALUATING THE ROLE OF CHARACTERS IN BRAND PLACEMENTS ON WORD OF MOUTH ACTIVITY

Anvita Kumar, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.889-893

AUTHENTICITY, SOURCE DISCLOSURE AND CO-CREATOR IDENTITY: THE POTENTIAL OF ADVERTISING CO-CREATION FOR PUBLIC HEALTH CAMPAIGNS

Davide Christian Orazi, Max Nikolaus Theilacker

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.876-888

HOW UTILITARIAN AND HEDONIC BENEFITS GENERATE COUPON USAGE: MULTI-GROUP COMPARISON WITH CONSUMER ACTIVISM

Keiya Tabe, Morikazu Hirose

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.866-875

RELATIONSHIP ORIENTATION AS THE KEY FOR SUCCESSFUL SINO-GERMAN COMMUNICATION

Wencke Gülow, Wolfgang Fritz

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.860-865

THE USE OF PRODUCT PLACEMENTS IN INTERNATIONAL COMMUNICATIONS: A CROSS-CULTURAL STUDY OF CONSUMER RESPONSE IN EUROPE AND LATIN AMERICA

Chris Halliburton, Charlotte Insa Tews

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.848-859

BELIEFS, GLOBAL ATTITUDE AND ACCEPTANCE OF COMPARATIVE ADVERTISING: ETIC DIMENSIONS FOR CROSS-CULTURAL RESEARCH

José I. ROJAS-MÉNDEZ, Jutatip JAMSAWANG, Gina M. PIPOLI

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.831-847

CUSTOMER VALUE PERCEPTION:CROSS-NATIONAL PREFERENCES FOR ORGANIC FOOD

Barbara Seegebarth, Klaus-Peter Wiedmann, Stefan Behrens, Christiane Klarmann, Lisa Luebbehusen Scribner

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.830