KOREASCHOLAR

BRAND MANAGEMENT IN SMALL- AND MEDIUM-SIZED FIRMS PERSPECTIVES FROM RUSSIA AND GERMANY

Irina Trushnikova, Wolfgang Fritz

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.825-829

CONTEXT EFFECTS OF FEAR-INDUCING PUBLIC SERVICE ANNOUNCEMENTS

Claus Ebster, Udo Wagner, Lisa Eberhardsteiner

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.819-824

FRONTLINE EMPLOYEES AS IDEA COLLECTORS: AN EXAMINATION OF INDIVIDUAL-LEVEL AND FIRM-LEVEL ANTECEDENTS

David M. Woisetschläger, Debra Hanning, Christof Backhaus

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.818

A KEY ACCOUNT MANAGEMENT RESEARCH AGENDA FOR CHINA

William H. Murphy, Ning Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.816-817

MANAGING SALES TEAMS STRATEGICALLY WHEN PROMOTING NEW PRODUCTS- INCORPORATING MARKET ORIENTATION INTO A SALES MANAGEMENT CONTROL FRAMEWORK

Annie Chen, Norman Peng, Kuang-peng Hung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.814-815

TRIBAL RETAILING SPECTACLE: INSIGHTS FROM A POP-UP CONSUMPTION CARNIVAL

Joel Hietanen, Pekka Mattila, Antti Sihvonen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.799-813

HOW AN INDIVIDUAL’S SELF-CONSTRUALS, COSMOPOLITAN AND LOCAL ORIENTATION AFFECT THE IMPACT OF THE FOUR SELF-CONGRUITY TYPES ON BRAND ATTITUDE

Hector Gonzalez Jimenez, Fernando Fastoso, Kyoko Fukukawa

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.797-798

CAN CONSUMERS BE GROUPED TOGETHER AS EAST ASIAN CONSUMERS OR WESTERN CONSMERS?

Shuzo Abe, Yoshiyuki Okuse, Hyun-Chul Cho, Kenneth C. Gehrt, Makoto Abe, Anping Ding

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.789-796

LEARNING-ORIENTATION AND TRUSTWORTHINESS: TWO KEY COMPONENTS OF CORPORATE IMAGE IN THE ASIAN RETAIL CONTEXT

Fanny F. Y. CHAN, Sunny H. F. CHAN, Felix TANG

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.788

ANTECEDENTS AND CONSEQUENCES OF PERCEIVED RISK THROUGH A WEBSITE RETAILER: A CROSS-CULTURAL APPROACH

Lili Zheng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.771-787

GENDER DIFFERENCES IN PERCEIVED LUXURY VALUES: AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Nurfareena Zahari, Fang Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.769-770

THE CORE ELEMENTS OF STORY: INTRODUCING THEORIES AND METHODS OF NARRATOLOGY AND LINGUISTIC FOR THE CONCEPT OF STORYTELLING IN MARKETING AND MANAGEMENT ON THE EXAMPLE OF CREATING VALUES

Klaus-Peter Wiedmann, Jan C. L. König

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.768

COMBINING ONE-TO-ONE MARKETING AND HIGH-END LUXURY: THEORY-BUILDING FROM CUSTOMIZED LUXURY SADDLES FOR CHINESE HORSE RIDERS

Laura Helena Hartmann, Achim Spiller

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.753-767

INTERNATIONAL COMPARISON OF CONSUMER ATTITUDES TOWARD LUXURY

Nadine Hennigs, Klaus-Peter Wiedmann, Christiane Klarmann, Stefan Behrens

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.752

ADOPTING/REJECTING SERVICE INNOVATION: A COMMUNICATION ISSUE

Daniela Corsaro, Roberta Sebastiani, Cristina Mele

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.732-751

THE EFFECTS OF EXTERNAL RECOMMENDATIONS ON CONSUMERS' PURCHASE DECISION IN A MULTICHANNEL SERVICE CONTEXT

Carlos Flavian, Raquel Gurrea, Carlos Orus

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.718-731

CONSUMER ADOPTION / REJECTION DECISIONS IN SEEMINGLY SIMILAR SERVICE INNOVATIONS:THE CASE OF THE INTERNET AND MOBILE BANKING

Tommi Laukkanen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.716-717

HOW TO DESIGN SERVICE INNOVATION PROCESSES:DEVELOPMENT OF THE PARTICIPATION QUALITY SCALE

Nils O. Ommen, Markus Blut, Christof Backhaus, David M. Woisetschläger

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.715

DETERMINANTS OF POINT REDEMPTION IN LOYALTY PROGRAMS: THE IMPACT OF DEMOGRAPHICS AND CHANNEL TYPE

Joon Ho Hwang, Jaiho Chung, Jae Wook Kim, Dongwon Lee, Weon Sang Yoo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.713-714

MANAGERIAL RESOURCES, MARKET ORIENTATION, MARKETING CAPABILITIES, AND BUSINESS PERFORMANCE: AN EMPIRICAL ANALYSIS OF JAPANESE MANUFACTURING COMPANIES

Hidesuke Takata, Ikuo Takahashi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.707-712