KOREASCHOLAR

OVERCOMING THE LIABILITY OF FOREIGNNESS IN INTERNATIONALRETAILING:EVIDENCE FROM CHINA

Masayoshi Maruyama, Lihui Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.703-706

DETERMINANTS FOR PURCHASING THE OTC(OVER THE COUNTER) DRUGS: DIFFERENCE BETWEEN THERAPY AND PREVENTIVE MEDICINE

Jiho Choi, Jae Wook Kim, Donghyun Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.700-702

DESTINATION BRAND EQUITY OF SWITZERLAND TOURISM AS PERCEIVED BY CANTONESE TOURISTS IN CHINA

Markus Schuckert, Seongseop Kim, Hyungjung Im

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.698-699

REVIEW OF CHINESE OUTBOUND TOURISM RESEARCH

Ying Wang, Xin Jin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.696-697

DIGITAL TOUCH POINTS OF LEISURE TRAVELLERS FROM EMERGING MARKETS: A CASE OF BRIC COUNTRIES

Sanjay Nadkarni, Chris Dutt, Terry Kane

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.681-695

MARKETING APPROACH FOR EXISTING CUSTOMER IN B2B

Jaesu Kim, Kyung Hoon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.680

THE RELATIVE EFFECTS OF FIVE TYPES OF CUSTOMER PARTICIPATION BEHAVIORS ON PERCEIVED SERVICE OUTCOME QUALITY, SERVICE PROCESS QUALITY, AND CUSTOMER SATISFACTION

Jungyun Jeong, Junyong Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.678-679

CUSTOMER VALUE ANTICIPATION, PRODUCT INNOVATIVENESS, AND CUSTOMER LIFETIME VALUE: THE MODERATING ROLE OF ADVERTISING STRATEGY

Hao Zhang, Xiaoning Liang, Xiao Yu Zhao, Zhong Peng Cao

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.666-677

“KID TESTED, MOM APPROVED”: THE RELATIONSHIP BETWEEN ADVERTISING EXPENDITURES AND BRANDS “MOST-LOVED” BY CHILDREN AND MOTHERS

Kyungok K. Kim, Jerome D. Williams, Sangdo Oh, Gary B. Wilcox

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.665

SUSTAINABLE FASHION CONSUMTION BEHAVIOR THROUGH THE ANALYSIS OF CONSUMER TYPES - FOCUSED ON A Q METHODOLOGY AND PURCHASE PERCEPTION MATRIX -

Sangah Song, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.661-664

CULTURE AND ASSERTIVENESS IN GREEN ADVERTISING

Yeonshin Kim, Sukki Yoon, Tae Hyun Baek, Yung Kyun Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.660

A SOCIAL MARKETING CAMPAIGN IS IN THE EYE OF THE BEHOLDER: CHOICE EFFECTS ON PERCEIVED INTERACTIVITY AND INVOLVEMENT IN THE SOCIAL MEDIA CONTEXT

Juran Kim, Michael Capella, Ki Hoon Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.659

CULTURAL SPONSORING: HOW IMPORTANT IS FIT FOR THE SPONSEE’S IMAGE?

Tina Helen Streiff

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.653-658

IT TAKES TWO TO TANGO: INTERACTION EFFECTS IN MULTICHANNEL ONLINE ADVERTISING

Eva Anderl, Werner Kunz, Jan H. Schumann

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.652

CELEBRITY ENDORSEMENT IN TIMES OF SCANDAL: THE TIES BETWEEN ENDORSER, PRODUCT AND CONSUMER

Jovica Breberina

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.651

THE INFLUENCE OF RELIGION ON PERCEPTIONS TOWARD THE REGULATION OF CONTROVERSIAL ADVERTISING

Zehua Wang, Sameer Deshpande, David S. Waller, B. Zafer Erdogan

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.646-650

COMPETITIVE CLUTTER – NOT TOO BAD AFTER ALL?

Nadine A. Schirmer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.640-645

EFFECTIVE FORMS OF MARKET ORIENTATION ACROSS THE CHANGING ECONOMIC CYCLE: A LONGITUDINAL ANALYSIS

Matti Jaakkola, Iya Churakova, Henrikki Tikkanen, Johanna Frösén

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.638-639

CONCEPTUALIZING INTERACTION PROCESSES THROUGH THE LENS OF POSITION, IDENTITY AND ROLE

Sharon Purchase, Ray Da Silva Rosa

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.636-637

THE ANTECEDENTS AND CONSEQUENCE OF ET-MOONE B2B RELATIONSHIPS

Ibrahim Abosag

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.635