KOREASCHOLAR

ON THE EVALUATIVE PERTINENCE OF DIFFERENT LEVELS OF PLACE-PRODUCT INTERRELATION – RE-VISITING THE ROLE OF PRODUCT CATEGORIES IN COUNTRY-OF-ORIGIN EFFECT RESEARCH

Mikael Andéhn, Mats E. Nilsson, Fredrik Nordin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.615-634

THE EFFECT OF FASHION COLLECTION’S COUNTRY OF ORIGIN ON BRAND EVALUATION AND PURCHASE INTENTION : FOCUSING ON SEOUL, NEW YORK AND PARIS COLLECTION

Namhoon Kim, Eunju Ko, Eunha Chun, Hyunju Song

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.613-614

IMAGE MANAGEMENT OF A NATION AS A BRAND: CASE OF SOUTH KOREA

Sung Tai Hong, Sang-Lin Han, Sung-Ho Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.589-612

THE BEHAVIORAL EFFECTS OF CONSUMER ETHNOCENTRISM: THE ROLE OF BRAND, PRODUCT CATEGORY AND COUNTRY OF ORIGIN

George Balabanis, Nikoletta-Theofania Siamagka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.587-588

COMPETETING CATEGORIES OF SERVICE INNOVATION

Lars Witell, Hannah Snyder, Anders Gustafsson, Paul Fombelle, Per Kristensson

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.585-586

SATISFIED AND UNWILLING – EXPLORING COGNITIVE AND SITUATIONAL RESISTANCE TO INNOVATIONS

Sven Heidenreich, Tobias Krämer, Matthias Handrich

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.584

GOING AGAINST THE STREAM?: AN EXAMINATION OF THE EFFECT OF THE ADDITIVE OPTION PRICE FRAMING ON CUSTOMERS

Sunmee Choi, Shinyoung Kim, Jungsun Han

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.583

THE SHAPE OF MONEY – HOW INNOVATIVE PAYMENT METHODS IN SERVICES CAN INFLUENCE THE OVERALL STORE PRICE IMAGE

Tomas Falk, Alexander J. Mrozek, Werner H. Kunz, Jeroen J.L. Schepers

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.582

COLLABORATIVE COMMUNICATION AND MARKETING PERFORMANCE IN INDUSTRIAL MARKETS: MODERATING EFFECTS OF OPPORTUNISM

Byeong-Joon Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.568-581

LONG-TERM STRATEGIC ORIENTATION IN MARKETING-DRIVEN ORGANIZATIONS: THE ROLE OF MARKETING ANALYTICS

Zabkar Vesna, Arslanagic-Kalajdzic Maja

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.555-567

AN EXAMINATION OF THE DETERMINANTS OF BRAND LOYALTY IN AIRLINE INDUSTRY

Lui Lam, Margaret Mak, Ronnie Cheung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.538-554

CUSTOMER LOYALTY IN HIGH-TECH INTERNET SERVICES

Paramaporn Thaichon, Antonio Lobo, Ann Mitsis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.526-537

THE EFFECT OF POP CULTURE INVOLVEMENT ON DESTINATION IMAGE FORMATION AND ITS PERCEPTION : FOCUSED ON GLOBAL DIFFUSION PROCESS OF KOREAN WAVE

Haesung Whang, Ting Zhang, Sung Hwa Yong, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.521-525

WHERE REGIONAL DESTINATION IMAGE POSITIONING STARTS IN CHINA

Shasha Lin, Andreas H. Zins

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.515-520

RECEPTIVITY OF ECOTOURISM PRODUCTS AMONG SINGAPOREAN TRAVELERS

Michael Chiam

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.511-514

WHY PACKAGE TOURS FALL IN POPULARITY:EVIDENCE FROM CHINA’S OUTBOUND TOURISM MARKET

Yong Chen, Markus Schuckert, Haiyan Song, Kaye Chon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.496-510

AN EXPLORATORY STUDY OF THE DIFFERENCE OF E-BUSINESS IMPLEMENTATION OF EACH INDUSTRY IN JAPAN

Masahiro Maruyama

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.490-495

THE IMPACT OF SALES MANAGERS’ MARKET ORIENTATION ON MARKETING-SALES CONFLICT AND COMPANY PERFORMANCE

Konstantinos Lionakis, George J. Avlonitis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.480-489

THE EFFECTS OF SPA BRAND EXPERIENCE AND STORE EXPERIENCE ON CUSTOMER EQUITY

Min-Sook Park, Jong-Kuk Shin, Mi-Ri Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.468-479

THE MEDIATING ROLE OF EMOTIONS IN A PRICE PROMOTION SETTING

Barbara Stangl, Thomas Reutterer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.458-467