KOREASCHOLAR

A STUDY ON THE EFFECT OF CROSS-SEXUAL ADVERTISING ON CONSUMER EVALUATION

Kyounghee Chu, Ji Yoon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.444-457

IN DISTRUST OF MERITS: NEGATIVE EFFECTS OF ASTROTURFS ON PEOPLE'S PROSOCIAL BEHAVIORS

Jungyun Kang, Hakkyun Kim, Hosang Chu, Charles H. Cho

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.442-443

ENHANCING THE GREENNESS IN CONSUMERS: THE ROLE OF SUSTAINABILITY DISCLOSURES AND ENVIRONMENTAL IMPACT ON ADVERTISEMENTS

Yoon-Na Cho

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.440-441

THE IMPACTS OF FEAR APPEALS ON PRO-ENVIRONMENTAL BEHAVIOR AND IMPORTANT DETERMINANTS

Mei-Fang Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.439

FILMMAKING FOR RESPONSIBLE MARKETING

Mike Douglass

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.438

WHY YOU SHOULD (OR NOT) MAKE FILMS FOR ACADEMIC RESEARCH

Maria Kniazeva

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.436-437

THE IMPACT OF TRADITIONAL MEDIA ON SOCIAL MEDIA IN THE FINANCIAL SERVICES INDUSTRY

Maximilian Hausmann

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.430-435

INVESTIGATION OF MICRO-BLOGGING MARKETING STRATEGY OF FASHION BRAND: VIA BIG DATA AND MACHINE LEARNING METHODOLOGY

Ruirui Zhang, Shan Xue, Leslie Davis Burns

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.418-429

THE EXPLORATION OF THE RELATIONSHIP AMONG BRAND EXPERIENCE, CONSUMER SATISFACTION AND BRAND LOYALTY- WITH VIRTUAL EXPERIENCE AND THE VIRTUAL COMMUNITY AS THE INTERVENING VARIABLES

Chan Hsiao, Yi-Hsuan Lee, Yu-Chih Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.417

THE EFFECT OF SOCIAL MEDIA UNIQUE RELEVANCE FEATURES (SMURF) ON BRAND PERCEPTION AND BEHAVIOR

Klaus-Peter Wiedmann, Sebastian Fritz, Sascha Langner, Steffen Schmidt

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.415-416

BRAND ORIGIN AND PRODUCT PREFERENCE: A STUDY OF URBAN ADULT CHINESE CONSUMERS

Qing Shan Ding, Robert Bradshaw, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.401-414

DOES COUNTRY OF ORIGIN MATTER IN FACE OF STRONG GLOBAL BRANDS?

Sergio Garrido Moraes, Vivian Iara Strehlau, Reynaldo Dannecker Cunha

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.386-400

COUNTRY OF ORIGIN IN INTERNATIONAL MARKETING CHANNELS: HOW OVERSEAS DISTRIBUTORS ACCOUNT FOR THE ORIGINS OF PRODUCTS AND BRANDS

Han-Mo Oh, Byeong-Joon Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.370-385

BRAND ORIGIN AND CONSUMER ETHNOCENTRISM IN THE LUXURY FASHION INDUSTRY: IMPACT ON CONSUMERS’ RESPONSES TO MANUFACTURING DELOCALIZATION

Marie-Cécile Cervellon, Yil A.M. Schiele

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.367-369

CAN COMPANIONS INFLUENCE CUSTOMER'S PERCEPTIONS OF SERVICE QUALITY?

Jingjing Li, Sunmee Choi, Jiyoung Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.365-366

THE LATIN ALPHABET ILLUSION: HOW CONSUMERS IN EMERGING COUNTRIES PERCEIVE GLOBAL VERSUS FOREIGN BRANDS

Alisara Rungnontarat Charinsarn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.356-364

DAILY DEALS CONSUMPTION: A ROLLER COASTER OF EMOTIONAL EXPERIENCES

Morakot Ditta-apichai, Ulrike Gretzel, Uraiporn Kattiyapornpong

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.352-355

ANTECEDENTS OF SUBJECTIVE KNOWLEDGE DEVELOPMENT AND IMPACTS ON FIRST TIME BUYING AND RE-PURCHASING PREFERENCE HETEROGENEITY: EVIDENCE IN THE CHINESE CAR MARKET

Lixian Qian, Didier Soopramanien

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.350-351

A THEORETICAL MODEL OF THE TOO-MUCH-CHOICE EFFECT

Tracie (Tsun-Yin) Tung, Leslie Davis Burns

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.345-349

CROSS-NATIONAL INFLUENCERS ON PEER-TO-PEER SYSTEM ADOPTION: THE CASE OF ONLINE AUCTIONS

Tony C. Garrett, Jong-Ho Lee, Stefan Bodenburg

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.343-344