KOREASCHOLAR

MANAGEMENT OF CUSTOMER INTERACTIONS AS AN INNOVATIVE SOURCE FOR IMPROVING CUSTOMER PERCEPTIONS OF SERVICE QUALITY

Jiyoung Kim, Sunmee Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.342

HOW THE ORGANIZATIONAL LEARNING CONCEPT IS UTILIZED TO PRODUCE A HIGH LEVEL OF CUSTOMER SERVICE: A KOREAN PERSPECTIVE

Yang-Im Lee, Peter R.J. Trim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.341

WHAT ARE YOU AFRAID OF? CONTRASTING RISK PERCEPTIONS OF TECHNOLOGY-BASED SERVICE INNOVATIONS IN INTER-ORGANIZATIONAL SETTINGS

Stefanie Paluch, Nancy Wuenderlich

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.339-340

STRUCTURAL DETERMINANTS OF THE RATE OF CHANGE OF JAPANESE RETAIL MARKET POTENTIAL: 1991 – 2007

Charles A. Ingene, Ikuo Takahashi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.334-338

THE DYNAMIC EFFECT OF CUSTOMER EQUITY ACROSS FIRM GROWTH

Tae Ho Song, Ji Yoon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.302-333

IMPACTS OF RELATIONSHIP VALUE ON LOYALTY OF ONLINE GROUP-BUYING CUSTOMER IN CHINA

Ruijin Zhang, Guoxin Li, Zezhou Sun, Yuchen Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.284-301

WHAT DRIVERS CONSUMERS’ CHOICE OF ORGANIC IN THE TAIWANESE MARKET

Wei-Chih Tseng, Chun-Hui Chang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.279-283

EXAMINING CHINESE TOURISTS’ NATURE-BASED TOURISM PARTICIPATION BEHAVIOR: INCORPORATING ENVIRONMENTAL ATTITUDE INTO A CONSTRAINT-NEGOTIATION MODEL

Annie Chen, Norman Peng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.267-278

NATURE RELATEDNESS, STATE OF FLOW, AND CHINESE TOURISTS’ ADVENTURE TOURISM REIVIST INTENTION

Norman Peng, Annie Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.256-266

UNDERSTANDING TOURIST SERVICE QUALITY PERCEPTIONS AND LOYALTY INTENTIONS IN THE INTERNATIONAL HOTEL SECTOR: APPLICATION OF DATA MINING METHODS AND KANO’S MODEL

Kuo-Chien Chang, Mu-Chen Chen, Nien-Te Kuo, Chia-Lin Hsu, Yi-Sung Cheng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.254-255

MARKETING ETHICS IN THE 21st CENTURY: IN PURSUIT OF PHRONESIS

Lynne Eagle, Stephan Dahl, David R. Low

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.241-253

TOTAL MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND NEW HEALTH CARE SERVICES IN THE SUPPLY CHAIN

Chun-Lan Chang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.229-240

CUSTOMER PERCEPTIONS OF RELATIONSHIP MARKETING ORIENTATION: A COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE COMMERCIAL BANKS IN SRI LANKA

Dhanushanthini Yoganathan, Charles Jebarajakirthy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.216-228

THE RIGHT AGE TO FEEL GREEN – AGE AS A MODERATOR OF SOCIAL LABELING INFLUENCE ON CHILDREN’S PRO-ENVIRONMENTAL BEHAVIORS

Julien Bourjot-Deparis, Karine Charry, Béatrice Parguel

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.209-215

THE INSIDIOUS POWER OF ‘EXECUTIONAL GREENWASHING’: AN EXPERIMENTAL EVIDENCE OF THE MISLEADING EFFECT OF NATURE IMAGERY IN ADVERTISING

Béatrice Parguel, Florence Benoit-Moreau, Cristel Antonia Russell

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.204-208

HOW DO CONGRUENCE AND ATTRIBUTION INTERACT IN CSR ADVERTISING CAMPAIGNS?

Jong-Kuk Shin, Min-Sook Park, Mi-Ri Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.188-203

THE IMPACT OF CULTURE AND KNOWLEDGE ON CONSUMER GREEN BUILDING ATTRIBUTE PREFERENCES: THE CASE OF SOUTH KOREA VS THE UNITED STATES

Sharmin Attaran, Bilge Gokhan Celik, Xia Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.180-187

WHEN DOES CHINESE RELATIONSHIP CULTURE OF GUANXI WORK BETTER THAN RELATIONSHIP MARKETING? CASE OF FOREIGN-INVESTED ENTERPRISES IN THE CHINESE BUSINESS TO BUSINESS MARKET

Xina Yuan, Sang Yong Kim, Tae Ho Song

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.153-179

CROSS-BORDER GATEKEEPER OF FOREIGN CREATIVE INDUSTRY PRODUCTS: THE CASE OF MANGA (JAPANESE COMICS) AND SUSHI IN FRENCH MARKET

Takeshi Matsui, Satoko Suzuki, Yuichi Washida

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.149-152

INVESTIGATING CONSUMER IMPULSE BUYING CHOICE IN VARIOUS SITUATIONS- A CROSS-CULTURAL STUDY ON THE CONSUMERS FROM THE UK AND TAIWAN

Jenny Ma

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.137-148