KOREASCHOLAR

UNDERSTANDING THE RICHNESS AND COMPLEXITY OF CONSUMERS’ MEMORY STRUCTURES FOR A COUNTRY: A NETWORK ANALYSIS APPROACH

Carmen Lopez, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.136

AN EMPIRICAL INVESTIGATION OF THE ANTECEDENTS AND CONSEQUENCES OF EXPORT RELATIONSHIP CAPABILITIES

Marios Theodosiou, Faidon Theofanides, Panayiotis Chaveles

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.134-135

BRAND COMMUNITY AS SOCIAL CAPITAL: MODERATING EFFECT OF PARTICIPATION INTENSITY ON BRAND RELATED OUTCOMES

Masahiko Hato, Tomoko Kawakami, Keisuke Suyama

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.128-133

PERCEIVED JUSTICE AND ONLINE COMPLAINTS – AN ANALYSIS OF THIRD-PARTY REACTIONS

Maximilian Hausmann, Antje Niemann

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.126

CORPORATE BRAND POSTS ON FACEBOOK THE ROLE OF INTERACTIVITY, VIVIDNESS, AND INVOLVEMENT

Markus Kick

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.120-125

LAUNCH TACTICS AND PRODUCT CANNIBALIZATION IN HIGH TECHNOLOGY MARKETS

Chien-Wei Chen, Nai-Hwa Lien

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.118-119

FIRM INNOVATIVENESS OF VERTICAL ALLIANCE PORTFOLIO IN NEW PRODUCT DEVELOPMENT

Teck-Yong Eng, Sena Ozdemir, Destan Kandemir

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.117

ARE MARKET-ORIENTED FIRMS PIONEERS IN NEW PRODUCT LAUNCH? AN INVESTIGATION OF POSITIONAL ADVANTAGE, TIMING OF ENTRY, AND NEW PRODUCT PERFORMANCE

Andy Wei Hao, Chiquan Guo, Yong J. Wang, Anshu Saran

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.116

ETHNOCENTRISM & PRODUCT INVOLVEMENT ON COUNTRY OF ORIGIN EFFECT OF MALAYSIAN CONSUMERS

Yong June Kim, Su Chen Phang, Hyeonyeong Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.115

THE ROLE OF PRODUCT ETHNICITY IN HOME COUNTRY BIAS

Peter Mathias Fischer, Katharina P. Zeugner-Roth

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.112-114

THE INSTITUTIONAL ASYMMETRIES AND PRODUCT INNOVATION OF EMERGING MARKET FIRMS

Zefu Wu, Jie Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.110-111

COUNTRY OF ORIGIN BRANDING: INTEGRATING COLLECTIVE MEANING WITH IDENTITY AND IMAGE

Roderick J. Brodie, Maureen Benson-Rea, Christopher J. Medlin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.88-109

PERCEIVED VALUE AND ITS ANTECEDENTS OF SECOND-HAND GOODS FROM UNKNOWN ONLINE SELLERS

Laura Salciuviene, Ahmad Daryanto

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.87

EFFECTS OF SCARCITY APPEALS, SELLER CREDIBILITY, PRODUCT TYPE, AND CONSUMER ORIENTATION ON CONSUMER PURCHASE INTENTION

Younglan Kim, Junyean Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.85-86

THE ROLE OF AFFECTIVE COMMITMENT IN DRIVING ENVIRONMENTAL EFFORTS: A CROSS-CULTURAL STUDY

Sandra Maria Correia Loureiro, Dong-Mo Koo, Michael Breazeale

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.66-84

ADVERTISING SIGNALING THROUGH THE CONSUMER’S INFORMATION PROCESSING PERSPECTIVE

Clara Isabel Koetz, Cristiane Pizzutti dos Santos, Gérard Cliquet

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.62-65

THE EFFECTS OF CONDITIONAL SALES PROMOTION TACTIC ON CUSTOMERS’ CONSUMPTION INTENTION AND SATISFACTION: FROM THE PERSPECTIVE OF ATTITUDE THEORY

Wen-Hsuan Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.57-61

TOURIST INNOVATIVENESS & ETHICAL TOURIST BEHAVIOR

Alexandra Ganglmair-Wooliscroft, Ben Wooliscroft

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.54-56

KNOWLEDGE MANAGEMENT STRATEGIES AND INTERNAL DYNAMICS AS KEY DETERMINANTS OF RESOURCE OPTIMIZATION AND DECISION-MAKING QUALITY DURING NSD

Achilleas Boukis, Spiros Gounaris

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.41-53

UNDERSTANDING CONSUMER ACCEPTANCE AND REJECTION OF INAUTHENTIC RETAIL ESTABLISHMENTS

Mark S. Rosenbaum, Ipkin Anthony Wong, Mingming (Jake) Cheng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.40