KOREASCHOLAR

THE ROLE OF TRUST IN CONSUMER SERVICE RENEWAL: A MULTI-CHANNEL STUDY OF TWO SERVICE BUSINESSES

Chris Halliburton, Adina Poenaru

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.28-39

THE EFFECTS OF MARKETING CAPABILITIES FIT WITH EXPORTING MARKETING STRATEGIES ON HIGH GROWTH FIRMS’ PERFORMANCE: FOCUSING ON MANUFACTURING FIRMS IN KOREA

Kyong Ryul Koo, Kyung Hoon Kim, Seong-jae Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.25-27

SUSTAINING RELATIONSHIPS WITH CLIENTS IN KNOWLEDGE-INTENSIVE SERVICES CASE : INDIAN KNOWLEDGE-INTENSIVE FIRMS

Nishant Kumar, Fredrik Nordin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.21-24

INTERNATIONAL PRODUCT INNOVATION MARKETING STRATEGY: EVIDENCE OF EU SUBSIDIARY FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA, 1998-2009

Huifen Cai, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.3-20

INTEGRATION THROUGH CORPORATE TRADE AND FDI STRATEGIES: THE ASEAN EXAMPLE

Aniko Magashazi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1-2