KOREASCHOLAR

HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE

Ju Yeun Jang, Do Yuon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1034-1039

CONSUMER RESPONSES TO AI APPLICATIONS IN OMNICHANNEL LUXURY RETAILING: AN EXPLORATIVE STUDY

Serena Rovai, Cecilia Pasquinelli, Camen Teh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1032-1033

THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATHCING OTT : THE MODERATING ROLE OF GENRE AND GENERATION

Nayeon Kim, Taehyung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1031

THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS

Mehdi Farajallah, Jbid Arsenyan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1028-1030

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY

Emily Rathbone, Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027

THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT

Boyi Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1023-1025

SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?

Min Yan, Qionglei Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1022

APPLYING NEW TECHNOLOGIES 4.0 TO RESONATE WITH THE UNCONSCIOUS AND EMBODIED DESIRES BEHIND THE SCREEN

Yu Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1020-1021

CRYPTIC MARKETING: A STRATEGY TO APPROACH STIGMATIZED CONSUMER GROUPS

Haryani Primanti, Arnold Japutra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1019

EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING

Tae-Im Han, Haesun Park-Poaps

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1017-1018

FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW

Osmud Rahman, Dingtao Hu, Benjamin C.M. Fung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1015-1016

EXPLORING THE EFFECT OF INTERACTIVITY ON CONSUMER RESPONSES IN VIRTUAL REALITY: THE ROLE OF MENTAL IMAGERY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1010-1014

PAYMENT WITH BITCOIN? TAKE MY MONEY! HOW INNOVATIVE PAYMENT METHODS INFLUENCE CONSUMERS’ PURCHASE INTENTION

Stephan Traut

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1004-1009

EXAMINING THE ROLE OF LIFE EVENTS AND COMPULSIVE BUYING

Arnold Japutra, Haryani Primanti, Sri Rahayu Hijrah Hati, Sianne Gordon-Wilson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1003

THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT

Joohee Kim, Anne-Maree O'Rourke

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1001-1002

JACK OF ALL TRADES, MASTER OF EVERYTHING? COMPETING ROUTES OF CONSUMER RESPONSES TOWARD MULTIPLE PRODUCT CATEGORIES ENDORSEMENT OF FASHION INFLUENCERS

Bayu Aji Aritejo, Widya Paramita, Sahid Susilo Nugroho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1000

CONVERSATIONAL MARKETING: THE CHALLENGE OF AN AUTHENTIC DIALOGUE WITH CUSTOMERS AND OTHER STAKEHOLDERS – OUTLINE OF A RESEARCH FRAMEWORK

Klaus-Peter Wiedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.998-999

SUCCESS FACTORS OF SINNFLUENCER MARKETING

Walter von Mettenheim, Klaus-Peter Wiedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.997

HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS

Matthew Lunde, Amin Rostami, Marat Bakpayev

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.995-996

ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW

Selma Saracevic, Bodo B. Schlegelmilch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.994