THE ROLE OF REVIEW BODIES IN AI CONTESTATION IN FOSTERING CUSTOMER TRUST
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A VALUE CO-CREATION FRAMEWORK FOR UNDERSTANDING CONSUMER INTENTION TO ADOPT AI IN MOBILE BANKING
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EXPLORING ONLINE VEGAN COMMUNITIES: A MIXED METHOD APPROACH
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HIGH FASHION MEETS HIGH TECH: NFTs ADDING SPARKLE TO LUXURY SHOPPING
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ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.132-138
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.127-131
SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.121-126
EXPLORING THE IMPACT OF USER-GENERATED CONTENT ON LUXURY BRANDING
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.120
LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.116-119
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.115
AI-PERSONALIZED ADVERTISING: ACCEPTANCE AND EXPERIENCE CO-CREATION
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.112-114
EFFECTS OF THE CONTENT OF CHATBOT CONVERSATIONS ON THE ADVERTISING PERSONALIZATION PARADOX
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.106-111
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.101-105
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.100
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.97-99
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.91-96
LOCAL EFFECTS OF INTRODUCING HIGH-END APARTMENT BRANDS IN SOUTH KOREA
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.90
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.85-89
PRICED BY PERCEPTION: THE DYNAMICS OF LUXURY NFT VALUATION
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.83-84