KOREASCHOLAR

THE EFFECT OF MOD OD USER ENGAGEMENT IN GAME INDUSTRY

Joonheui Bae, Seonggeun Jo, Sung Hun Bae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.657

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL

Woo Li Ko, Sungkyu Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.655

UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS

Sandra Miranda, Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.653-654

eHEALTH LITERACY AND THE WELLBEING OF MIDLIFE MEN

Mike Reid, Foula Kopanidis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.652

CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR

Ga-Eun (Grace) Oh, Anirban Mukhopadhyay

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.651

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.650

HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY

Sandra Maria Correia Loureiro, Mónica Mendes Ferreira, Ricardo Godinho Bilro, Laura Marques

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.646-649

THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS

Jorge Nascimento, Maria Rita Nogueira da Silva Afonso, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.640-645

HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY

Ana Filipa Rodrigues, Sandra Maria Correia Loureiro, João Marques Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.637-639

BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro, Jéssica Francisco Martinho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.631-636

SERVICE TYPE AND CUSTOMER PRIVACY CONCERNS AFFECT ROBOT ADOPTION INTENTIONS

Qi Yao, Chao Hu, Wenkai Zhou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.629-630

LET CHATBOTS HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE FAILURES?

Kaiwen Xue, Sven Tuzovic, Udo Gottlieb, Rory Mulcahy

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.628

AI GENERATED ADVERTISING: THE INFLUENCE OF DISCLOSURE AND EMOTION APPEALS ON CONSUMER BEHAVIORS

Duo Du, Jiao Ge, Zhuoqiong Chen, Xiaoning Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.627

BRAND IMAGE FIT AND ITS EFFECT ON FASHION BRAND COLLABORATION

Valencia Lo, Min Teah, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.621-626

PANDEMIC ECHO: THE ROLE OF INCREASING CONSUMER DEMANDS REGARDING E-COMMERCE CAPABILITIES IN THE FASHION INDUSTRY

Nanna Blicher Albert, Anne Jacobine Erlang Christiansen, Alexander Josiassen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.613-620

UNCOVERING THE IMPACT OF GENDER LABELS ON CLOTHING PERCEPTIONS AND PURCHASE INTENTIONS: AN EXPERIMENTAL ONLINE SURVEY

Paula Küffner, Andreas Graefe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.611-612

BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE

Sampa Anupurba Pahi, Anuj Jain

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.608-610

INVESTIGATING CONSUMERS' CHOICE BETWEEN SUPERMARKETS AND CONVENIENCE STORES IN JAPAN

Junji Miyamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.603-607

USING THE NET PROMOTER SCORE TO IDENTIFY BRAND ADVOCACY WITHIN A CARE-BASED, LOW SWITCHING SERVICE CONTEXT

Saadia Shabnam, Aziemah Othman, Graham Ferguson, Brian T. Hart

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.602