Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1034-1039
CONSUMER RESPONSES TO AI APPLICATIONS IN OMNICHANNEL LUXURY RETAILING: AN EXPLORATIVE STUDY
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1032-1033
THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1028-1030
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027
THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1023-1025
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1020-1021
CRYPTIC MARKETING: A STRATEGY TO APPROACH STIGMATIZED CONSUMER GROUPS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1019
EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1017-1018
FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1015-1016
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1010-1014
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1004-1009
EXAMINING THE ROLE OF LIFE EVENTS AND COMPULSIVE BUYING
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1003
THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1001-1002
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1000
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.998-999
SUCCESS FACTORS OF SINNFLUENCER MARKETING
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.997
HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.995-996