KOREASCHOLAR

SHARING PERSONAL INFORMATION FOR CONNECTION: THE EFFECT OF SOCIAL EXCLUSION ON CONSUMER SELF-DISCLOSURE TO BRANDS

Jiyoung Lee, Andrew D. Gershoff, Jerry J. Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.600-601

THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING

Min-Sook Park, Yong Ju, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.599

A STUDY ON THE DEVELOPMENT OF MEASUREMENT TOOLS FOR EROTIC CAPITAL OF LUXURY BRANDS

Wonbae Pang, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.598

SOCIAL COMPARISON AND VIP MARKETING IN THE LUXURY INDUSTRY

Eunju Ko, Wonbae Pang, Rino Kim, Sue Ryung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.597

EXPLORING HOW SERVICE AGENT TYPE AFFECTS GREEN CONSUMERS’ SATISFACTION

Sunhwa Choi, Youjae Yi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.596

VALUE CO-CREATION AND SERVICE EXCHANGE VIA NON-FUNGIBLE TOKEN (NFT) IN AN ONLINE MARKETING ENVIRONMENT: A UNIQUE PERSPECTIVE THROUGH SERVICE-DOMINANT (S-D) LOGIC

Daniel Rayne, Ashish Kumar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.589-595

THE EFFECT OF CUSTOMER EXPERIENCE OF A LUXURY FASHION BRAND POP-UP STORE ON CUSTOMER SATISFACTION, AFFECTIVE COMMITMENT AND BRAND LOYALTY IN METAVERSE ENVIRONMENT

Seon young Jhee, Sang-lin Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.584-588

INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT IN BRAND’S METAVERSE

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.583

NOT ALL NFTS ARE EQUALLY PREFERRED: THE ROLE OF SOCIAL NETWORKING SITE USAGE

Fang-Chi Lu, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.577-582

THE CHANGES IN CONSUMERS’ SPENDING BEHAVIOR DUE TO THE DIGITALIZATION OF PAYMENT METHODS: THE MODERATING ROLE OF ADOPTION

Hyung Gyoun Byun, Wooju Kim, Jeonghan Hong

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.572-576

FROM DIRECT-TO-CONSUMER (D2C) TO DIRECT-TO-METAHUMAN (D2M): AN EXPERIMENTAL STUDY ON THE METAVERSE

Marta Massi, Chiara Piancatelli, Anna Claudia Pellicelli

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.571

INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE

Dan Jin, Heejin Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.565-570

DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN

Seojin Stacey Lee, Joonkyung Kim, Yaeri Kim, Kiwan Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.564

MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES

Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.563

IDENTITY ALIGNMENT IN CAMPAIGNING: FIELD-EXPERIMENTAL EVIDENCE FROM GERMANY

Ceren Cinar, Frederik Ferié, Florian Foos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.562

WHAT MAKES DISINFORMATION GO THE EXTRA MILE? EXAMINING THE DARK SIDE OF VIRALITY

Christina Okoutsidou, Raoul V. Kübler

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.561

THE EFFECT OF FASHION BRANDS' CORPORATE DIGITAL RESPONSIBILITY ACTIVITIES ON PURCHASE INTENTION

Shinjoo Park, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.560

PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)

Monica Mendini, Paula C. Peter, Daina Matise Schubiger, Salvatore Maione

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.559

TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES

Yue Xi, Sharyn Rundle-Thiele, Carina Roemer, Jeawon Kim, Sunil Herat

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.558

SOCIAL MARKETING BEYOND CONSUMERS: GOVERNMENT SUPPORT PROGRAM DESIGN FOR CLIMATE TECHNOLOGY PROVIDERS UNDER THE UNFCCC TECHNOLOGY MECHANISM

Jeawon Kim, Ji-Hee Son, Jongseok Shin, Wona Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.557