KOREASCHOLAR

WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?

Vinicius Andrade Brei, Jaiany Rocha Trindade

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.820-821

IDENTIFYING REFINED KEY DIMENSIONS WITH SENTIMENTS: EMPIRICAL METHOD AND APPLICATION TO VIDEO GAME REVIEWS IN STEAM WEBSITE

Sunghoon Kim, Jongkuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.819

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA

Mohammed Alhumaid, David Bednall, Bradley Wilson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.816

THE EFFECT OF TELEVISION-VIEWING MOTIVATION AND INDIVIDUAL TRAITS ON ZAPPING BEHAVIOR

Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Sotaro Katsumata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.815

EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH

Thomas Freudenreich, Elfriede Penz

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.810-814

“DID YOU KNOW THAT…” – FACILITATING CULTURAL-CENTRED CONVERSATIONS AND EMBRACING SOCIETAL ISSUES ACKNOWLEDGEMENT TO DRAW CONSUMERS BACK IN STORE

Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.808-809

THE RISE OF E-COMMERCE AND INTERNET USE IN ELDERLY ADULTS AFTER A WORLD PANDEMIC

Katelyn Thompson, Min-Young Lee, Vanessa Jackson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.806-807

CONVERGENCE AND DIVERGENCE BETWEEN CONSUMERS' NEEDS AND BRANDS' OFFERS IN LUXURY RETAIL POST COVID ERA

Michel Phan, Klaus Heine

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.804-805

LEVERAGING ON THE CUSTOMER JOURNEY FOR RETHINKING CUSTOMER EXPERIENCE: A MULTI-METHOD FIELD WORK IN GROCERY RETAILERS

Monica Grosso, Giulia Miniero, Sandro Castaldo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.802-803

ADAPTIVE SELLING IN TIMES OF UNCERTAINTY: A CASE STUDY ON INSURANCE AND UNIT TRUST INDUSTRY

Henry Chee Wei Cheah, Soo Yeong Ewe, Helen Hui Ping Ho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.800-801

CHINESE CONSUMERS AND FASHION DISPOSAL PERCEPTIONS: FROM TRADITIONS TO ONLINE PLATFORMS

Panayiota J Alevizou, Claudia E Henninger, Xiaoye Fu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.798-799

EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY

Jitpisut Bubphapant, Amélia Brandão

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.793-797

OPINIONS FOR YOU, NOT FOR ME: SELF-OTHER ASYMMETRY IN PERSUASIVENESS OF SUBJECTIVE VS. OBJECTIVE REVIEWS

Nahid Ibrahim, Dionysius Ang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.792

EXPLORATION OF CUSTOMERS WHO REPEAT IMMEDIATELY: AN EMPIRICAL INVESTICATION OF A JAPANESE DIRECT MARKETING

Ushio Dazai, Takashi Okutani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.790-791

INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES

Gina A. Tran, Atefeh Yazdanparast

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.788-789

ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE IN GENERATION Z

Mustika Sufiati Purwanegara, Nila Armelia Windasari, Fitri Aprilianty, Reinaldy Agung Pramudhita, Muhammad Fakhrul Rozi Ashadi, Hasbian Fauzy Perdhana

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.782-787

THE ROLE OF REGULATION: A STUDY ON CONSUMERS’ ATTITUDES TOWARD COMPANIES WITH ESG MANAGEMENT

Yunji Yeo, Eun-Ju Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.781

THE RESULTS OF RESEARCH TO DETERMINE THE IMPACT OF PRODUCT PACKAGING ON PURCHASING DECISIONS BY EYE TRACKING

Boldbaatar Gonchigjav, Purevsuren Boldbaatar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.774-780

EXTENDING THE UNPLANNED PURCHASE TYPOLOGY AND SHOPPER SENTIMENT TOWARD UNPLANNED PURCHASE

Hiroshi Nakamura, Yukari Sugimoto, Kazumasa Suzuki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.769-773