KOREASCHOLAR

COGNITIVE DISSONANCE AND CONSUMER SENTIMENT INITIATED BY SOCIAL MEDIA ABOUT ALTERNATIVE FOOD SOURCES: THE CASE OF LAB GROWN MEAT

Barbara Gligorijevic, Edwina Luck

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.551-556

THE EFFECT OF SCRIPT CHANGE ON CONSUMERS’ ACCEPTANCE OF AUTOMATED FRONTLINE SERVICE ENCOUNTERS

Nguyen Phuong Bao Chau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.546-550

IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE

Inhaeng Jung, Amit Sharma

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.544-545

FEAR OF MISSING OUT (FOMO) AMONG SOCIAL MEDIA USERS: DRIVERS FOR GRATIFICATION, POPULARITY, AND ACCEPTANCE

Akanksha Mishra, Neeraj Pandey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.539-543

CONSUMER INNOVATIVENESS IN ADOPTING ELECTRIC VEHICLES: A STUDY OF GENER DIFFERENCE IN JAPAN

Alexander Muk, Christina Chung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.537-538

HOW DO ETHICAL AND ENVIRONMENTAL CONCERNS INFLUENCE CONSUMERS’ BUYING BEHAVIOUR? A STUDY OF SUPPLY CHAIN IN THE LUXURY SECTOR

Rawan Hamdan, Yan Sun, Eleonora Cattaneo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.536

A MOTIVATIONAL DESIGN APPROACH TO SUSTAINABILITY APPLICATION ADOPTION

Wun-Xuan Wu, Timmy H. Tseng, Ling-Wei Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.535

LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?

Wuxia Bao, Emma Beuckles, Liselot Hudders, Shubin Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.533-534

TURMERIC LATTE BATTLE: THE COMMODIFICATION AND PROTECTION OF AUTHENTICITY IN WELLNESS TOURISM

Maria Kniazeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.530-532

ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR

Hayiel Hino

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.529

COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY

Carmen Lopez, George Balabanis, Nikoletta Theofania Siamagka

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.528

USING ELECTROENCEPHALOGRAM (EEG) TO UNDERSTAND THE EFFECT OF EMOTIONS ON SUSTAINABLE TOURISM VISIT INTENTION

Mustika Sufiati Purwanegara, Fitri Aprilianty, Nila Armelia Windasari

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.521-527

HOW SELF-CONSTRUAL INFLUENCES PRODUCT ENVIRONMENTAL PERCEPTION: THE SURPRISING RESULT!

Wanida Srirattanapatanon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.520

REWARD “BOTH”: THE ROLE OF REFERRAL REWARD DISTRIBUTION PATTERN ON REFERRAL BEHAVIOR

Alisha Dhal, Shankha Basu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.519

HETEROGENEITY IN INTERNAL REFERENCE PRICE FORMATION: SOME PRELIMINARY FINDINGS

Isabel Son, Jean-Pierre van der Rest

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.518

HOW PROSOCIAL BEHAVIOR FRAMING CHANGES DONATION BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.516-517

THE EFFECT OF NFT MARKETING ACTIVITIES ON E-WOM REGARDING LUXURY BRANDS

Minjung Cho, Eunju Ko, Charles R. Taylor

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.515

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

GIVE ME A HUMAN! THE EFFECT OF ANTHROPOMORPHISM AND GENDER ON CONSUMERS’ INTENTION TO USE A FINANCIAL ROBO-ADVISOR

Daria Plotkina, Hava Orkut, Ahu Karageyim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.513

CUSTOMER WELL-BEING ON ELECTRONIC SHELF LABEL (ESL) SMART RETAIL ACROSS GENERATIONS

Nila Windasari, Fitri Aprilianty, Darren Jonathan Ovani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.512