KOREASCHOLAR

EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION PROCESS: DIGITAL HUMAN AND HUMAN ADVERTISING

Eunyoung (Christine) Sung, Anja Couperus, Marc Koppert, Dai-In Danny Han, Yung Kyun Choi, Brian Gillespie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.767-768

DO CONSUMERS’ RESPONSES TO HUMAN DOCTORS DIFFER FROM THEIR RESPONSES TO MEDICAL ARTIFICIAL INTELLIGENCE WITH ANTHROPOMORPHIC FEATURE? AN FMRI INVESTIGATION

Yiran (Eileen) Zhang, Wenying Tan, Minjae Kang, Eunju Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.766

TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT

Helen Inseng Duh, Thembekile Mayayise

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.758-765

AI-BIASED BRAND VOICE – IMPACT OF POLITICAL INCORRECTNESS ON BRAND EVALUATION

Carsten Baumgarth, Alexandra Kirkby

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.757

LET’S GET PHYGITAL! THE INFLUENCE OF AR-ENABLED PRODUCTS ON CONSUMER-BASED BRAND EQUITY AND REPURCHASE INTENTION

Denise Pape, Waldemar Toporowski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.755-756

THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES

Junhee Kim, Saejoon Kim, Jeonggyu Lee, Sahrok Kim, Eunjung Yoon, Jae-Young Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.753-754

“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF FAVORITE IDOLS ON CONSCIOUSNESS TOWARD OTHER FANS AND WELL-BEING

Atsuko Inoue, Yutaka Ueda

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.752

THE RADICAL SOCIAL MOVEMENT BURNING MAN AS A BRAND: RETHINKING ITS IMPLICATIONS

Elina Koivisto, Jukka-Pekka Heikkilä

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.751

WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET

Sophie Luciano, Mathieu Alemany Oliver

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.750

HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS

Annamária Sasné Grósz, Dávid Máté Hargitai, Zsófia Sas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.744-749

THE ROLE OF ARTISTS’ NETWORK CENTRALITY IN ARTWORK PRICING

Jane Lee, Sang-Hoon Kim, Kyoung Cheon Cha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.743

CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM

Brandon Reich, Hong Yuan, Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.741-742

ATTITUDE AND BEHAVIOR MISMATCH IN ETHICAL CONSUMERISM: WHY WE BUY BRANDS WE HATE

Kyujin Shim, Jikyung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.740

EMBEDDING ESG WITH FIRMS' CORE COMPETENCIES

Jeong-Bin Whang, Jong-Ho Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.739

UNBOXING THE BLACK BOX OF GOVERNANCE STRUCTURE IN CROSS-SECTOR PATNERSHIP

Jihye Kim, Jiwon Song, Dhruba, Borah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.738

RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che, Guanghua Sheng, Chang Ji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.737

TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION

Po-Han Wu, Kuan-Ju Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.736

THE EFFECT OF GREEN PRODUCT EXPERIENCE ON GREEN PURCHASE INTENTION: A COMPARATIVE STUDY OF CHINA, JAPAN AND KOREA

Chang Ji, Guanghua Sheng, Siyu Che

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.735

THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE

Sanghoon Lee, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.734

BRAND COMPETITIVENESS: A CUSTOMER-BASED PERSPECTIVE

Rico Piehler, Chris Baumann, Gaki Wangmo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.733