KOREASCHOLAR

CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE

Isaac Cheah, Anwar Sadat Shimul, Elizabeth Jackson

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.641-644

DOES FIRM SIZE MATTER? THE PERFORMANCE IMPLICATIONS OF CLICK-AND-COLLECT STRATEGY

Hui-ming Deanna Wang, Yinxing Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.637-640

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, José Antão Beltrão Moura, Evandro Costa, Eirini Bazaki, Vanissa Wanick

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.632-636

PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW

Shanshan Dai, Mengyang He, Jiashen Wang, Wenkai Zhang, Haixiang Guo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.631

EXPLORING PERCEPTIONS OF OCEAN AND LEISURE TOURISM IN SOUTH KOREA ACROSS SEVEN COUNTRIES : USING BIG DATA TEXTMING

So-La Yoon, Hoon-Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.627-630

THE IMPACT OF ONLINE TRAVEL PLATFORMS’ PRICE DISCRIMINATION ON TOURIST BEHAVIORS

Yuan Wang, Leping You

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.626

WHERE ARE YOU FROM AND HOW ARE YOU SATISFIED? ASYMMETRIC EFFECTS OF SERVICE ATTRIBUTES ON CUSTOMER SATISFACTION AND THE MODERATING EFFECT OF CULTURE

Pinelopi Athanasopoulou, Apostolos.N. Giovanis, Dimitrios Papakyriakopoulos, Emmanouil Choustoulakis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.624-625

THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE

Pauline Malmy, Mathieu Alemany Oliver, Reynald Brion

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.623

PLAY IT BY THE NARRATIVE: AGENCY, TRANSPORTATION, AND HARMONIOUS STORYTELLING IN BOARD GAMES

Thomas Moreau, Mathieu Alemany Oliver

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.622

THE MORAL (IM)PERMISSIBILITY OF COUNTERFEIT LUXURY SIGNALING

Jared Wong, Foo Nin Ho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.621

RELATIONS BETWEEN BRAND BETRAYAL, ANIMOSITY, AND REBOYCOTTS: MODERATING EFFECTS OF THE PERCEIVED SEVERITY OF CSI AND CONSUMER COSMOPOLITANISM

Ping Zhong, Changju Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.619-620

ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS

Heerah Jose, Elizabeth L. Jackson, Chien Duong, Billy Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.618

THE IMPACT OF CHATBOT CHARACTER DESIGN ON CUSTOMER SATISFACTION

Yuumi Ogura, Xiuyan Yan, Hikaru Makino

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.616-617

EXPLORING THE MOTIVATIONS FOR VIDEO GAME-INDUCED TOURISM: A PERSPECTIVE OF AUTHENTICITY

Xuanke Lin, Changju Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.614-615

FROM IRRITATION TO USAGE FREQUNENCY: EXPLORING THE ROLE OF ENAGEMENT IN LIVE COMMERCE

Songyuan WU, Miao MIAO

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.613

IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES

Eunyoung Park, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.612

WHERE DO THEY VIRTUALLY STAND? CHARTING THE RISE AND REACH OF VIRTUAL INFLUENCERS THROUGH A META-NARRATIVE AND BIBLIOMETRIC ANALYSIS

Fanjue Liu, Xiaobei Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.611

TRUST OR TRICKERY? THE ROLE OF AI AND HUMAN INFLUENCERS IN GREENWASHING PERCEPTIONS

Marta Massi, Andrea Vocino, Andrea Rurale

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.610

DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS

Eunjin (Anna) Kim, Hye Min Kim, Donggyu Kim, Joo-Wha Hong, Jiemin Looi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.609

DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS

Elissar Toufaily, Saeedeh Rezaee Vessal

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.607-608