KOREASCHOLAR

BUY NOW OR HOLD IT FIRST? THE IMPACT OF SCARCITY ON CONSUMER PURCHASES

Nuo Jiang, Kyungtag Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.563

SCARCITY IN SERVICES

Shaheen Hosany

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.562

CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS

Sakshi Agrawal, Sajith Narayanan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.561

BEYOND VALUE-IN-USE: EXPLORING VALUE-IN-BEING IN SERVICE ENVIRONMENTS

Saifeddin Alimamy, Mathew Chylinski

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.559-560

BRIDGING DIGITAL CONVENIENCE AND PHYSICAL SENSORY ENGAGEMENT: A HUMAN-CENTRIC APPROACH TO PHYGITAL MARKETING IN THE CUSTOMER SERVICE JOURNEY

Saifeddin Alimamy

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.556-558

HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS

Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.555

TOO CLOSE, TOO SOON: HOW PERSONALIZATION AMPLIFIES SOCIAL ETIQUETTE IN HUMAN-ROBOT INTERACTION

Yuhosua Ryoo, Woojin Kim, Mark Y. Yim, Lily Jedneak, Ben Spratt, Joey Grillo, Marykate O'Brien

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.554

THE IMPACT OF ADOPTING AND DISCLOSING GENERATIVE AI IN DIGITAL ADVERTISING ON BRAND PERCEPTIONS

Emanuele Ghianda, Raffaele Albani, Lawrence Paul Cabrera, Francesco Costanzo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.548-553

BALANCING INFORMATION AND ACTION: THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION

Youngho Sim, Yujeong Won, Hayoun Kim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.542-547

THE POWER OF TWO: HOW SOCIAL PRESENCE, PERCEIVED CLOSENESS, AND GENDER CONGRUENCE SHAPE VIRTUAL INFLUENCER COLLABORATIONS

Fanjue Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.541

BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS

Yu Ju (Rubie) Kao, Tunmin (Catherine) Jai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.540

CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS

Garim Lee, Hye-Young Kim, Jinsu Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.539

THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART

Do Youn Kim, Seeun Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.535-538

TECHNOLOGICAL INNOVATIONS IN SPORTS: EXPLORING WEARABLE TECHNOLOGY’S IMPACT ON CONSUMER BEHAVIOR

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.533-534

FROM MARGINAL TO MAINSTREAM—A GOVERNMENTALITY PERSPECTIVE OF MARKET TRANSITION IN ESPORTS

Guojun (Sawyer) HE, Weiwei ZHANG, Simon CHADWICK, Yiying CHEN

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.532

THE DIGITAL SHIFT IN SPORT BROADCASTING: DO INFLUENCERS HELP OR HURT KBO VIEWERSHIP?

Hansol Kim, Kihan Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.531

INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM

Shubin Yu, Yi Xuan Ong, Jie Yang, Juhyeok Jang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.530

THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.529

GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT

Olesia Nikulina, Dhruv Grewal

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.528

DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE

Peng Wang, George Balabanis

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.527