KOREASCHOLAR

CONVERGING ON A NEW THEORETICAL FOUNDATION FOR MARKETING RESEARCH AND AIR TRANSPORT: RESEARCH EVOLUTION FROM 1977 TO 2022 AND AN AGENDA FOR FUTURE INQUIRY

Erasmia Leonidou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.458

PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.457

USER VOICE ASSISTANCE ENGAGEMENT AND ENVIRONMENTAL SUSTAINABILITY CONTENT IN THE HOSPITALITY INDUSTRY: THE MODERATION EFFECT OF CULTURAL ORIENTATION AND PURPOSE OF USE

Yu-Lun Liu, Tsunwai Wesley Yuen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.456

EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY

Toshikuni Sato

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.450-455

THE EFFECT OF PRESENTATION ORDER IN AN INSTAGRAM AD AND TOLERANCE FOR CONTRADICTION ON TOURISM CONSUMERS’ BEHAVIORAL INTENTIONS

Jung Min Jang, Eunyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.445-449

SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY

Craig Webster, Anna Farmaki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.443-444

THE UNINTENDED DESIRABILITY OF POSITIVE EXPECTANCY VIOLATIONS IN METAVERSE ADVERTISING

Sun Joo Ahn, Jooyoung Kim, Jaemin Kim, Jongwha Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.440-442

THE SILVER LINING OF COVID-19: UNDERSTANDING CONTINUOUS USAGE INTENTION OF MOBILE PAYMENT USERS

Dinarti Tarigan, Wen-Hai Chih, Kai-Yu Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.439

E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT

Svetlana De Vos, Bora Qesja, Ged Lipnickas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.438

COGNITIVE STRUCTURE OF THE FIRST-TIME YOUNG INVESTOR TOWARDS BROKERAGE SELECTION: A MEANS-END CHAIN APPROACH

Kitravee Siwatkittisuk, Phallapa Petison

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.432-437

THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS

Jungsik Son, Yeyi Liu, Dionysius Ang, Aristeidis Theotokis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.427-431

CONCEPTUALISATION OF AVATAR-ENABLED CONSUMER COMMUNICATIONS IN THE METAVERSE

Yue Peng, Shintaro Okazaki, Prokriti Mukherji

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.426

THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE

Hyojo Jung, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.425

CONSUMER PERCEPTIONS OF TRADITIONAL AND OUTLET CHANNELS

Jared Wong, Foo Nin Ho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.422-424

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Patricia SanMiguel, Cristina Sánchez-Blanco, Marta Torregrosa, Jorge del Río

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.417-421

BRAND EXPLORATION IN METAVERSE: EFFECTS OF SELF-AVATAR RESEMBLANCE ON BRAND ATTITUDE AND PURCHASE INTENTION, AND MODERATED MEDIATION OF COPRESENCE

Jaehyun Lee, MinChung Kim, Yeolib Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.416

THE EFFECTS OF ANTHROPOMORPHISM AND AURA OF A DIGITAL HUMAN ON PERCEIVED INTERACTIVITY

Juran Kim, Joonheui Bae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.415

THE IMPACT OF THE NUMBER OF CROWDFUNDING ROUND ON CONSUMER RESPONSES AND THE FUNDING SUCCESS

Jaekang Heo, Inyoung Chae, Ahyoung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.413-414

“SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER MARKETPLACE

Hikaru Yamamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.408-412

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407