KOREASCHOLAR

ENHANCING THE ACCEPTABILITY OF VR PRODUCTS THROUGH MACHINE LEARNING: AMAZON'S HELPFUL REVIEW ACCEPTABILITY PREDICTION MODEL

Sunnyoung Lee, Jongchan Lee, Sangman Han, Taewan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.404-406

SUSTAINABLE COMPETITIVE ADVENTAGE OF O4O SERVICE THROUGH ESPORTS: FOCUSING ON ESPORTS CHARACTER EXPERIENCE

Jaehun Kim, Jong-Kuk Shin, Sung Hyun Rhee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.403

PERSONALIZED TECHNOLOGY SERVICE (PTS) VIA RETAILERS’ MOBILE APPS AND ITS ROLES IN OMNICHANNEL SHOPPING EXPERIENCES

Youngdeok Lee, So Won Jung, Jee-Sun Park, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.402

TOURISTS’ MATING MOTIVES AND PREFERENCE FOR UNPOPULAR DESTINATIONS

Shangzhi Qiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.401

THE EFFECT OF VISUAL CUES ON SUSTAINABLE CONSUMER BEHAVIOR ON ONLINE FOOD ORDERING PLATFORM

Ju Yeon Shin, Eojina Kim, Manisha Singal

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.400

HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN PRESENCE

Yuan Li, Lisa Wan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.399

THE ROLE OF INFLUENCER-BRAND-URS IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCERS COMPARISON

Jinhee Han, Jewon Lyu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.393-398

EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE

Timmy H. Tseng, Wun-Xuan Wu, Ling-Wei Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.392

THE INFLUENCE OF FASHION BRANDS’ SOCIAL MEDIA MARKETING EFFORTS ON BRAND ENGAGEMENT

Etta Y. I. Chen, Giang Pham

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.391

CONTENT PROVISION ON UGC PLATFORMS

Wilfred Amaldoss, Woochoel Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.390

DOES PARASOCIAL INTERACTION WITH DIGITAL INFLUENCERS AFFECT WELL-BEING? FROM THE PERSPECTIVES OF DIGITAL INFLUENCERS’ ATTRIBUTES AND FOLLOWERS’ COMPENSATION PSYCHOLOGY

Chien-Wen Chen, Nguyen Duong Thuy Trang, Mingchang Chih, Pei-Ying Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.389

RECOMMENDING THE “RIGHT” PRODUCT TO THE “RIGHT” CUSTOMER WITH THE “RIGHT” MESSAGE VIA STRUCTURAL NEURAL RECOMMENDER

Shuai Zhang, Lina Yao, Tianying Song, Jake An, Steven Lu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.388

THE ROLE OF B CORPS IN ADVANCING THE UN SUSTAINABLE DEVELOPMENT GOALS THROUGH SUSTAINABLE BUSINESS MODELS

Eundeok Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.387

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

MITIGATING THE EFFECT OF PARTICIPATION EFFORT IN CONSUMER PARTICIPATORY CSR CAMPAIGNS: THE ROLE OF CONSUMER POWER

Yuna Kim, Eunice (Eun Sil) Kim, Eun Yeon Kang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.382

IS CONSUMER BEHAVIOR MORE SUSTAINABLE BASED ON MULTISENSORY METAVERSE SHOPPING EXPERIENCE?

Jani Holopainen, Tomi Tonteri, Sara Fraccastoro, Mika Gabrielsson, Nannan Xi, Roope Raisamo, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.377-381

ANALYTICAL CAPABILITIES AND FIRM PERFORMANCE IN BUSINESS NETWORKS

Valeria Penttinen, Johanna Frösén

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.376

AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE PERFORMANCE IN EAST ASIA

Verdiana Giannetti, Jieke Chen, Xingjie Wei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.375

MARKETING STRATEGY IMPLEMENTATION AND EXPORT PERFORMANCE: STUDY OF ENTREPRENEURIAL FIRMS IN A DEVELOPING ECONOMY

Vita Kadile, Shahin Assadinia

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.374

BRAND STATUS AS A DETERMINANT OF FORGIVENESS: THE ROLE OF POWER DISTANCE BELIEFS

Nikoletta Theofania Siamagka, Maximilian H. E. E. Gerrath, George Christodoulides

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.373