KOREASCHOLAR

IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION

Takashi Teramoto, Hiroyuki Tsurumi, Eiji Motohashi, Takashi Watanabe, Shin Sato, Takuma Kobayashi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.845

COOPERATION OR COMPETITION: CONCEPTUALISING AND MEASURING SHARED AGENCY POWER IN CUSTOMER-AI INTERACTIONS

Ben Voyer, Marion Sangle Ferriere, Laszlo Sajtos, Billy Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.844

“DO AS I SAY”: TOWARD AN UNDERSTANDING OF HOW SERVICE ROBOTS SHAPE CUSTOMER COMPLIANCE

Qingxuan Zhang, Liliana Bove, Daiane Scaraboto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.842-843

ALGORITHMIC PRICING: CONSUMER REACTIONS AND EFFECTIVE RETAILER RESPONSES

Arnd Vomber, Christian Homburg, Panagiotis Sarantopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.841

EFFECTS OF WORK TIME ON VIRTUAL GIFTS: A LARGE-SCALE EMPIRICAL STUDY OF SELF-EMPLOYED STREAMERS

Bo Lu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.840

AI GENERATED CONTENT RESEARCH: A BIBLIOMETRIC ANALYSIS

Xin Liu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.839

HOW DO BROADCASTERS BEHAVE ON LIVE STREAMING PLATFORMS? A MACHINE LEARNING APPROACH

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.837-838

A TOPIC MODEL OF SOCIAL INTERACTIONS IN LIVE-STREAMING COMMERCE

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.836

ROLE OF HUMOUR USE AND HUMOUR ENDORSING CLIMATE IN AGED CARE SERVICE EMPLOYEES’ JOB STRESS AND SATISFACTION

Jenny (Jiyeon) Lee, Paul Patterson, Christine Mathies

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.834-835

SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR

Kazuko Sakamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.829-833

INTELLECTUAL STRUCTURE OF MINDFULNESS RESEARCH IN THE BUSINESS STUDIES DOMAIN: A BIBLIOMETRIC APPROACH

Shamim Ahmed Khan, Mohammad Zainuddin, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.827-828

HOW AND WHEN WILL AUTHORITARIAN LEADERSHIP THWART FLE PERFORMANCE? THE MEDIATING ROLE OF EMPLOYEE CREATIVITY AND MODERATING ROLE OF COPING STYLES

Keo Mony Sok, Zhanhao He, David Lie, Phyra Sok

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.825-826

THE DRIVERS OF REVIEW HELPFULNESS AND REVIEW UNHELPFULNESS

Yoonsun Jeong, Fernando Jiménez, Ali Soltaninejad

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.824

INTERPRETABLE MACHINE LEARNING FOR CHOICE BEHAVIOR MODELING

Misuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.823

LOCALLY-RATIONAL DEMAND MODELS

Sanghak Lee, Taegyu Hur, Greg M. Allenby

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.822

WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?

Vinicius Andrade Brei, Jaiany Rocha Trindade

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.820-821

IDENTIFYING REFINED KEY DIMENSIONS WITH SENTIMENTS: EMPIRICAL METHOD AND APPLICATION TO VIDEO GAME REVIEWS IN STEAM WEBSITE

Sunghoon Kim, Jongkuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.819

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.817-818

AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA

Mohammed Alhumaid, David Bednall, Bradley Wilson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.816

THE EFFECT OF TELEVISION-VIEWING MOTIVATION AND INDIVIDUAL TRAITS ON ZAPPING BEHAVIOR

Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Sotaro Katsumata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.815