KOREASCHOLAR

THE ROLE OF CSR IMAGE FOR LOYALTY

Doreén Pick, Alisara R. Charinsarn

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.491

CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES

Jiayuan Li, Kirsten Cowan, Euejung Hwang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.490

A PLATFORM FOR THE GREATER GOOD: HOW CAN DIGITAL PLATFORMS FACILITATE SOCIAL INNOVATION?

Ruiqi Wei

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.489

REDEFINING BANDWAGON CUES

Risqo Wahid, Muniba Rauf, Mayura Selvarajah, Pedro Neto, Anastasios Mavrolampados, Eeva-Lotta El Hosri, Heidi Luck, Oleksiy Khriyenko, Geoff Luck

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.487-488

MANAGING TENSIONS IN TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Petri Ahokangas, Florian Lüdeke-Freund

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.485-486

IMPACT OF SOCIAL MEDIA USAGE ON MICRO AND SMALL BUSINESSES IN THE UNITED KINGDOM

Dayananda Palihawadana

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.484

TRUST CODES: FORMAL MECHANISMS AND PURCHASE INTENTIONS IN ONLINE SHOPPING FOR ORGANIC FOODS IN CHINA

Hong Yi Li, Ai Chin Thoo, Hon Tat Huam, Ying Tuan Lo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.483

THE IMPACT OF CONSUMER PERSONALITY TRAITS ON POSITIVE AND NEGATIVE EWOM MOTIVATIONS

Sen Wang, Hirotsugu Takahashi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.478-482

THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS

Jialin (Snow) Wu, Chen Zheng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.472-477

AN ANALYSIS OF IMPULSE PURCHASES IN INTERACTIVE E-COMMERCE USING BIBLIOMETRIC AND TEXTUAL DATA

Fuyume Sai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.471

ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS

Monica Mendini, Daina Matise Schubiger, Paula C. Peter, Salvatore Maione

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.470

STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION

Yujeong Won, Seyoon Jang, Hayoun Kim, Yujin Kim, Youngho Sim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.464-469

FRESHNESS MATTERS: HOW PRICE (VERSUS QUANTITY) DISCOUNTS INFLUENCE CONSUMER RESPONSE WHEN PURCHASING NEAR-EXPIRED PRODUCTS

Huixin Deng, Shaoguang Yang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.463

UNDERSTANDING E-WASTE RECYCLING BEHAVIOUR THROUGH THE THEORY OF PLANNED BEHAVIOUR: THE ROLE OF ENVIRONMENTAL VALUES, MORAL NORMS AND CONVENIENCE

Yvonne S.M. Ang, Noorita Mohammad

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.462

FROM PREFERENCE TO PRACTICE: HOW POLICY FRAMING SHAPES SUSTAINABLE CHOICES IN THE SHARING ECONOMY

Tugra Akarsu, Mohamed Mosaad

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.461

THE IMPACT OF PSYCHOLOGICAL AND PHYSICAL DISTANCE ON THE ADOPTION OF ARTIFICIAL INTELLIGENCE IN HEALTHCARE: A CONSTRUAL LEVEL THEORY PERSPECTIVE

Wantong Xia, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.460

GENERATIVE AI IN THE CREATOR ECONOMY: EXPLORING CONSUMER ATTITUDES TOWARD AI-GENERATED FASHION CONTENT

Yi Wang, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.459

TECH-SAVVY LEADERSHIP AND ITS INFLUENCE ON FIRM PERFORMANCE

Xin Qiao, Sehwan Oh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.457-458

IL VIAGGIO TRAVEL: A CASE STUDY OF ACCESSIBLE TOURISM IN COSTA RICA

Yawei Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.456

RESEARCH ON THE TOURIST EXPERIENCE OF REVITALIZING THE CULTURAL HERITAGE OF THE MACAU HOTEL CENTRAL

Cultural Heritage Revitalization, Ruoying Li, Xinyuan Zhao, Zizhen Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.455