KOREASCHOLAR

FACTORS INFLUENCING CONSUMER SHOPPING ENJOYMENT AND PURCHASE INTENTION IN METAVERSE VIRTUAL STORES

Chunlin Yuan, Yajing Yin, Shuman Wang, Hakil Moon, Kyunghoon Kim, Yang Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.316

DOES CULTURE AFFECT THE ADOPTION OF RADICALLY NEW PRODUCTS? COMPARISON STUDY OF SOUTH KOREA AND USA

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.315

RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB

Beatriz Casais, Mariana Sarmento, Juliana Fernandes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.314

A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER

Eonyou Shin, Chreston Miller

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.313

PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY

Weisheng Chiu, Badu-Baiden Frank, Peter Kim Tan Cheung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.312

BEING IN VIRTUALITY: UNDERSTANDING VIRTUAL OBJECTS AND EXPERIENCES AS MEANINGFUL

Adrian Kristiansen, Frank Lindberg

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.311

UTILIZING GAMIFICATION TO MOTIVATE CUSTOMER ENGAGEMENT: A REVIEW OF LITERATURE

Ayushi Gupta, Ashish Gupta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.310

CONSUMERS' PERCEPTION OF THE TECHNOLOGY-BASED INNOVATION: EXAMINING DIFFERENT LEVELS OF INNOVATION AND THE DIFFERENT TYPES OF CUSTOMER PARTICIPATION

Hyeyeon Yuk, Euejung Hwang, Tony Garrett, Jong-Ho Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.309

THE PURSUIT OF PERFECTION: THE IMPACT OF SIZE DISCLOSURES AND MOTIVES OF INFLUENCERS

Charles R. Taylor, Yoon-Na Cho, Mivena Panteqi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.308

THE EFFECT OF RESTAURANT INNOVATIVENESS ON CUSTOMER ADVOCACY

Chang-Hua Yen, Hui-Hsuan Yen, Shu-Chin Wu, Ko-Yu Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.307

CAN BRAND COOLNESS ENHANCE BRAND RESONANCE IN THE HOSPITALITY INDUSTRY?

Sheng-Hshiung Tsaur, Chang-Hua Yen, Jiun-Chi Tzeng, Lin Hsin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.306

DRINKING SPACES AND CONSUMER CHOICE: A TEST OF FORAGING THEORY APPLIED TO UK PUBLIC HOUSES

Victoria Wells, Nadine Waehning, Kathryn Arnold, Ignazio Cabras

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.304-305

ANIMOSITY AND AFFINITY EFFECTS ON TRAVEL INTENTIONS: MANAGEMENT AND MARKETING IMPLICATIONS

Anna Farmaki, Nikolaos Pappas, Christina Karadimitriou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.302-303

THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR

Nayeema Ahmed, Hong Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.297-301

HOW CONSUMERS REACT TO HIGHLY COMPETENT BUT POLITICALLY OPPOSITE SERVICE PROVIDERS: THE ROLE OF POLITICAL IDEOLOGY

Sohyun Bae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.296

LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS

Hongfei Liu, Hai-Anh Tran, Carmen Lopez

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.295

SOCIAL MEDIA INFLUENCER ENTREPRENEURS

Jiseon Han, Georg Balanbanis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.293-294

CUSTOMER ENGAGEMENT MEASUREMENT IN SOCIAL MEDIA

Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.292

PARASOCIAL RELATIONSHIP, IDENTIFICATION AND INTENTION TO SUBSCRIBE AND DONATE LIVE-STREAMERS: A PERSPECTIVE OF SOCIAL MOTIVATIONAL MODEL

Ching-Lun Chen, Annie Pei-I Yu, Hee Jung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.286-291

INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS

Mustika Sufiati Purwanegara, Nurrani Kusumawati, Nita Garnida, Reinaldy Agung Pramudhita, Anak Agung Ngurah Tata Pinandhika

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.281-285