KOREASCHOLAR

EFFECTS OF SOCIAL MEDIA POSTING ON EXPERIENTIAL ASPECTS OF MATERIAL PRODUCTS AND LIKING OF THEM

Seunghyeon Cho, Jeonghwa Seo, Hakkyun Kim, Sangdo Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1057-1058

EFFECTS OF RESIDENTIAL MOBILITY ON TRUST IN THE DIGITAL CONSUMPTION CONTEXTS

Jeonghwa Seo, Sujeong Hong, Hakkyun Kim, Sangdo Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1055-1056

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1054

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Ruofei Chen, Rosy Boardman, Claudia Henninger

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1052-1053

HOW OUTPUT SPECIFICITY OF CUSTOMER PARTICIPATION IMPACTS SERVICE SATISFACTION? THE MODERATING ROLES OF REGULATORY FOCUS AND SHOPPING VALUE

Chia-Yi Chen,

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1051

FUNCTIONALITIES OF THE KOREAN CIVIL DEFENSE UNIFORM IN THE WAKE OF NEW RESPONSIBILITIES AND ROLES OF THE CIVIL DEFENSE

Junghwan Lee, Soyoung Park, Juil Song, Jungyoon Cho, Jihye Yu, Eunju Ko, Yaewon Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1049-1050

DEVELOPMENT OF CIVIL DEFENSE CLOTHING FOR THE FIELD ACTIVITIES

Eunju Ko, Jihye Yu, Sanghyun Park, Eunyoung Park, Junghwan Lee, Soyoung Park, Yaewon Park, Kyunghoon Kim, Juil Song, Jungyoon Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1047-1048

SAFE AND SOUND! DEVELOPING A MAREKTING STRATEGY FOR SUSTAINABILITY-MINDED WORKWEAR BRANDS

Hyunjeong Koo, Jihye Yu, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1046

THE DOUBLE-EDGED SWORD OF MULTI-LABELLING IN CONSUMER FOOD BEHAVIOR

Axelle Dorisse, Karine Charry, Béatrice Parguel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1045

THE ROLE OF CULTURE IN THE EFFECTIVENESS OF ENVIRONMENTAL APPEALS TO REDUCE UNSUSTAINABLE MEAT CONSUMPTION

Béatrice Parguel, Karine Charry, Gaëlle Pantin Sohier, Fanny Thomas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1044

NEWS CONTENT ANALYSIS: THE DIFFERENCE BETWEEN AI AND HUMAN ANCHOR PROGRAMS

Lin Kim, Inyoung Chae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1043

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1041-1042

THE EFFECT OF TOUCH DEVICES ON PRODUCT LIKING

John Yi, Jesper Nielsen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1040

HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE

Ju Yeun Jang, Do Yuon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1034-1039

CONSUMER RESPONSES TO AI APPLICATIONS IN OMNICHANNEL LUXURY RETAILING: AN EXPLORATIVE STUDY

Serena Rovai, Cecilia Pasquinelli, Camen Teh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1032-1033

THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATHCING OTT : THE MODERATING ROLE OF GENRE AND GENERATION

Nayeon Kim, Taehyung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1031

THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS

Mehdi Farajallah, Jbid Arsenyan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1028-1030

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY

Emily Rathbone, Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027

THE EFFECTS OF PARA-SOCIAL INTERACTION ON ONLINE CELEBRITY ENDORSEMENT

Boyi Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1023-1025

SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?

Min Yan, Qionglei Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1022