KOREASCHOLAR

PRE-OWNED LUXURY PRODUCT MARKET LANDSCAPE: THE CASE OF LUXURY WATCHES

Tiziano Vescovi, Lisa Bonato

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1242-1260

MEASURING MARKETING STRATGY IN A NEW MARKET: EMPIRICAL STURY IN JAPANESE SVOD MARKET

Daiki Nagano, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1228-1241

MARKETING IN THE MIRROR: EXPLORING HUMAN-AI SYNERGY IN PROFESSIONAL PRACTICE

Nicos Rossides

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1215-1227

A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY

Marius Wait

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1200-1214

THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT

Konstantinos Fouskas, Dimitrios Stangkas

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1189-1199

FROM BYTES TO RESONANCE: CO-INTELLIGENCE IN RAPIDLY DIGITIZING ECONOMIES

Nicos Rossides

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1176-1188

A STUDY ON INTEGRATING DEEP IMAGE FEATURE MATCHING FOR HYPER-PERSONALIZED INTELLIGENT INTERIOR DESIGN AND PRODUCT RECOMMENDATION

Tsung-Yin Ou, Cheng-Chieh Hsia

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1167-1175

MAPPING THE EVOLUTION OF OLFACTORY MARKETING: A BIBLIOMETRIC ANALYSIS OF SCENT RESEARCH IN CONSUMER BEHAVIOR

Fangzhou Li, Katsutoshi Yada

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1146-1166

THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA

Michiko Miyamoto, Yuan Ting Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1136-1145

I NEED MY FACE, MY ARM, MY LEG’: EXAMINING THE INFLUENCE OF AVATAR CONGRUITY ON VTO ADOPTION FOR ONLINE CLOTHING SHOPPING

Letwin Tawira, Alex Ivanov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1124-1135

MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES USING THE REAL ESTATE INFORMATION SERVICE

Michiko Miyamoto, Issei Mizonaga

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1109-1123

INTRODUCING NON-PAYING TOURISTS TO REVIEW ON THE TOURISM E-COMMERCE PLATFORM? THE EFFECT OF THE NON-PAYING TOURISTS' IDENTITY ON TOURIST ENGAGEMENT

Lu Zhao, Jialing Li, Shouyang Wang, Mingli Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1108

HOW MESSAGE STYLE INFLUENCES PERCEIVED AUTHENTICITY IN ENVIRONMENTALCOMPENSATION CLAIMS

Yun Yang, Cen Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1107

FROM LAB TO LAUNCH: SILICON VALLEY–STYLE BUSINESS MODELS AND MARKETING STRATEGIES IN UNIVERSITY-INDUSTRY COLLABORATION ON AI

Hyoungkoo Ha, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1106

INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM

David Axelrod, Yawei Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1104-1105

HOW HUMAN-ROBOT TEAMS (VS. ALL-HUMAN TEAMS) ENHANCE CUSTOMER COOPERATION WITH SERVICE PROVIDERS: THE ROLE OF RELATIVE POWER PERCEPTIONS

An Sheng, Sungwoo Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1103

SUSTAINABILITY IN THE FASHION INDUSTRY: AN INTER-ORGANIZATIONAL APPROACH

Jose Novais Santos, Joao Mota, Cristina Baptista

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1102

EFFECTS OF VIRTUAL HUMAN ON TOURISM MARKETING IN DIGITAL TOURISM CONTEXT

Huimin Xu, Juran Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1101

GENERATIVE AI IN ADVERTISING: THE EFFECT OF AI DISCLOSURE AND CULTURAL DISTANCE ON DESTINATION VISIT INTENTION

Jingya Huang, Bing Han, Hua Fan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1100

“MADE IN CHINA” LUXURY: WHY CHINESE GENERATIONS MATTER?

Andy Hou, Beatrice Parguel, Julia Pueschel

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1099