KOREASCHOLAR

THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE

HoiSoo Um, Eunju Ko, Boram Do

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.280

EXPLORING CONSUMER ACCEPTANCE OF FOOD CONTAINING MARINE RESIDUAL RAW MATERIALS: MOTIVATIONS AND BARRIERS

Natalia Maehle, Sewuese S. Okubanjo, Eva Falch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.279

ADDRESSING FOOD WASTE: AN EXPLORATION OF INGREDIENT SCHEMA INCONGRUITY OF UPCYCLED FOODS

Lei Li, Yalda Fadaeiresketi, Ernest Kwan, Irene R. R. Lu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.278

WHO CARES ABOUT SUSTAINABILITY ISSUES? EFFECTIVENESS OF FASHION SUSTAINABLE COMMUNICATION OF THE UNITED NATION'S #ACTNOW CAMPAIGN ON PUBLIC ENGAGEMENT

Ziyou Jiang, Jewon Lyu, Sumin Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.272-277

PURPOSE AS DRIVER OF SUCCESS? A PERSPECTIVE-DRIVEN ANALYSIS OF CORPORATE PURPOSE

Nadine Auhuber

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.267-271

AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION

Ryo Shimizu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.265-266

CSR COMMUNICATION AND CORPORATE REPUTATION: THE ROLE OF MESSAGE SOURCE

Niko Dellner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.259-264

INVESTIGATING THE ROLE OF CONSUMER BRAND FORGIVENESS IN SECOND-HAND CONSUMPTION

Sandra Baringhorst

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.253-258

MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING

Louisa Weritz

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.247-252

MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND

Robin-Christopher Ruhnau, Christian Homburg, Sebastian Hohenberg, Marcus Theel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.246

VIRTUAL INFLUENCERS ARE MORE AUTHENTIC THAN HUMAN INFLUENCERS? THE EFFECT OF INFLUENCER TYPES AND MUTIPLE ENDORSEMENTS ON CONSUMER RESPONSE TO INFLUENCER MARKETING

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.245

THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA

Olga Nechaeva, Valentina Mazzoli, Raffaele Donvito, Virginia Vannucci, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.239-244

PROMOTING PERCEIVED GREEN BRAND TRUSTWORTHINESS THROUGH VIRTUAL REALITY: A CONCEPTUAL FRAMEWORK

Costanza Dasmi, Anna Marrucci, Faheem Uddin Syed, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.234-238

A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION

María Olmedilla, José Carlos Romeo, Cristophe Benavent, Marie Haikel-Elsabeh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.233

TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING

Jin-A Choi, Kiho Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.232

FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA

Neulonbit Oh, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.231

ANTECEDENTS AND CONSEQUENCE OF ADOPTION OF ROBOTIC SOLUTIONS IN HOSPITALS: A CUSTOMER PERSPECTIVE

Neha Sadhotra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.229-230

THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION

Keli Li, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.224-228

EXPERIENCE VALUE CO-CREATION IN TOURISM LIVESCAPE: THE ROLE OF INSPIRATION AND ENGAGEMENT

Hongmei Zhang, Wenxiu Wu, Boyang Shu, Yijiang Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.223

PHYGITAL MARKETING: A NEW APPROACH TO TRIGGER TRAVEL INTENTIONS

Elisa Mameli, Brigitte Stangl

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.218-222