KOREASCHOLAR

THE SPILLOVER EFFECT OF COMMERCIAL CONDOM ADVERTISING ON DATING APPLICATION PREFERENCE AND PUBLIC HEALTH

Jingwen Liu, Yu Ma, Peiliang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.719-720

AN AUGMENTED REALITY BASED SERVICE DESIGN MODEL FOR DIGITAL FABRICATION

Chih-Hsiang Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.713-718

SPECIESISM IN AI: WHEN CONSUMERS ARE RELUCTANT TO ADOPT ZOONOTIC AI

Bo Huang, Anshu Suri, Sara-Maude Poirier

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.711-712

HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS

Mariana Rodrigues, Maria Inês Romero, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.705-710

UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP

Aoqiao Zhang, Sandra Maria Correia Loureiro, João Marques Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.699-704

THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE

Felipe Breviglieri, João Guerreiro, Sandra Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.693-698

THE EFFECT OF AI ROBOT CHARACTERISTICS ON AI ROBOT ADOPTION

Kyusung Hwang, Dongyoup Kim, Eunkyung Lee, Yeosun Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.692

THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION

Sanghyub Lee, Leo Paas, Ho Seok Ahn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.691

USING AN ALGORITHM TO IDENTIFY CULTURAL ANTECEDENTS OF SUPPORT FOR ALGORITHMS: THE ROLE OF POWER DISTANCE

Abhishek Sheetal, Lijun Shirley Zhang, Shilpa Madan, Krishna Savani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.690

ENHANCING CUSTOMER EXPERIENCES IN THE AUGMENTED REALITY ERA

Anqi Hu, Ruizhi Yuan, Martin J. Liu, Ruolan Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.688-689

HOW PERCEIVED FEATURES OF VOICE ASSISTANT DEVICES ENHANCE CUSTOMER EXPERIENCES AND OUTCOMES: FOCUSING ON THE ROLES OF ARTIFICIALITY AND INTELLIGENCE

Minseong Kim, Jihye Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.686-687

HOW TO BRIDGE THE GAP BETWEEN BRAND RECOGNITION AND CUSTOMER PERCEIVED VALUE IN THE DIGITAL AGE?

Lang-lung Luke Chiang, Mia Hsiao-Wen Ho, Chun-Yueh Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.685

BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS

Ruizhi Yuan, Yanyan Chen, Timo Mandler

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.684

WHAT CONSUMERS BELIEVE ABOUT THEIR AND OTHERS’ ACHIEVEMENT SHARING BEHAVIOR ON SOCIAL MEDIA

Honghan Qi, Shankha Basu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.683

CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP

Rhonwyn K. Vaudrey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.677-682

FRANCHISEE’S IDEA SHARING WITHIN FRANCHISE SYSTEM: EXPLAINING DIFFERENCES IN SERVICE INDUSTRIES

Mehdi Ghahremani, Tony C. Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.675-676

MERGING THEORY AND PRACTICE: IS IT IMPORTANT TO SEPARATE MARKETING AGILITY AND AGILE MARKETING?

Dorottya Sári, Tony C. Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.673-674

DIFFERNCES IN ENVIRONMENTAL AWARENESS AND MASS MEDIA IMPACT ON INTENSION TO INSTALL PV AS AN ENVRIONMENTALLY FRIENDLY PRODUCT BY AGE

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.668-672

THE FIT BETWEEN ANTHROPOMORPHISM OF AI CHATBOT AND COMMUNICATION SITUATION ON USE BEHAVIOR

Joonheui Bae, Seonggeun Jo, Sung Hun Bae, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.667

CONFIGURATION EFFECTS AFFECTING THE PURCHASE OF VIRTUAL FASHION PRODUCTS IN THE "METAUNIVERSE"

Jinghe Han, Eunju Ko, Shichen Hu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.666