Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.719-720
AN AUGMENTED REALITY BASED SERVICE DESIGN MODEL FOR DIGITAL FABRICATION
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.713-718
SPECIESISM IN AI: WHEN CONSUMERS ARE RELUCTANT TO ADOPT ZOONOTIC AI
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.711-712
HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.705-710
UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.699-704
THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.693-698
THE EFFECT OF AI ROBOT CHARACTERISTICS ON AI ROBOT ADOPTION
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.692
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.691
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.690
ENHANCING CUSTOMER EXPERIENCES IN THE AUGMENTED REALITY ERA
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.688-689
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.686-687
BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.684
CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.677-682
FRANCHISEE’S IDEA SHARING WITHIN FRANCHISE SYSTEM: EXPLAINING DIFFERENCES IN SERVICE INDUSTRIES
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.675-676
MERGING THEORY AND PRACTICE: IS IT IMPORTANT TO SEPARATE MARKETING AGILITY AND AGILE MARKETING?
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.673-674
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.668-672