KOREASCHOLAR

SHAPING LUXURY: THE STRATEGIC ROLE OF INFLUENCERS IN INTERNATIONAL FASHION BRANDING IN CHINA

Lala Hu, Diana A. Filipescu, Albena Pergelova

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.420-421

LUXURY, IDENTITY, AND DIGITAL INFLUENCE: THE INTERPLAY OF CULTURAL CAPITAL AND SELF-CONCEPT ON SOCIAL MEDIA

Yingyu Li, Shinya Nagasawa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.415-419

EMBODYING COOLNESS AS A FORM CULTURAL CAPITAL OF LUXURY FASHION BRANDS: A COMPARISON STUDY OF BURBERRY AND AQUASCUTUM

Zhousheng Chang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.409-414

STATUS HOPE: THE CONCEPTUALISATION OF THE STATUS GAMES

Guojun Sawyer He, Marcos Cerqueira Lima

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.408

IS IT BETTER TO BE MICHELIN AND GREEN AT THE SAME TIME? EXPLORING THE PERCEIVED VALUE AND INTENTIONS TOWARDS MICHELIN GREEN STARS

Lau Kong Cheen, Jeffery Xie, Sean Lee, Ian Phau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.407

CULTURAL BACKGROUND AND MARKETING STRATEGIES IN THE PERCEPTION OF DESIGN SIMILARITY: A COMPARISON BETWEEN THE NETHERLANDS AND JAPAN

Kazuko Sakamoto, Yuya Kinzuka

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.401-406

CHOOSING CLOSE TO HOME: HOW DISEASE THREATS DRIVE PREFERENCE FOR LOCAL OVER GLOBAL BRANDS

Yunxin Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.400

USING CULTURE AND SOCIODEMOGRAPHIC VARIABLES TO EXPLAIN WHY PEOPLE LIVE ALONE AROUND THE WORLD

Pedro Paulo Cavalcante, Miguel Al Behy Kanaan Coelho, Evandro Lopes, Suzane Strehlau, Zoran Krupka, Vivian Strehlau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.395-399

THRIVING IN ADVERSITY: HOW CYCLING TOURISM’S CHALLENGES FUEL TRANSFORMATIVE GROWTH

Liwen Zhang, Jingwen Ma, Sujie Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.390-394

HOW GIFT FAILURES AFFECT GIVERS’ FEELINGS OF SOCIAL EXCLUSION AND SUBSEQUENT CHOICES

Dong Lv, Zi Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.386-389

UNLEASHING WORD-OF-MOUTH POTENTIAL FOR AI-DESIGNED INNOVATIONS THROUGH ADVERTISING

Qi Yao, Qiuyan Wan, Wenkai Zhou, Jiachen Zhao

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.385

COMPANIONSHIP IN DIGITAL AND SOCIAL TRANSITIONS: A SYSTEMATIC LITERATURE REVIEW

Wanyi Chen, Ruizhi Yuan, Martin J. Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.384

DO CUSTOMERS MAKE SELF-SERVING ATTRIBUTION FOR ROBOT-DELIVERED SERVICES? THE ROLE OF ANTHROPOMORPHISM AND TECHNOLOGY AUTONOMY

Chia-Yi Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.383

COMMERCIALIZATION OF INFLUENCER CONTENT ON SOCIAL MEDIA: THE ROLES OF PARASOCIAL RELATIONSHIPS AND SPONSORSHIP DISCLOSURES

Kian Yeik Koay, Weng Marc Lim, Chee Wei Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.382

BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW

Jingxian Liu, Fei Hao, Adil Masud Aman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.381

TRANSFORMING HOSPITALITY MARKETING WITH AI CHATBOTS: A QUESTIONING SUPPORT TOOL FOR CREATIVE PROFESSIONALS

Rosanna Leung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.380

RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION

Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.379

SERVICE ROBOTS IN HOSPITALITY: HOW WARMTH AND COMPETENCE INFLUENCE CUSTOMER REACTIONS TO HUMAN AND ANIMAL-LIKE ROBOTS

Bryan Usrey, Hiroaki Saito

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.378

FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS

Zhongyuan Zhou, Xiang (Robert) Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.376-377

IMPACT OF COLLABORATIVE AI-HUMAN CONTENT ON POSITIVE CONSUMER EXPERIENCE

Hyukjin Jung, Hanku Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.375