KOREASCHOLAR

AN AUTOMATIC VIDEO ANALYTICS APPROACH TO EXAMINE THE EFFECTS OF VIDEO CONTENT FEATURES ON AUDIENCE ENGAGEMENT

Jingjie Zhu, Mingming Cheng, Ying Wang, Jie Tan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.217

THE ROLE OF IOT FOR THE TOURISM AND HOSPITALITY METAVERSE EXPERIENCE

Hsuan Hsu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.216

DIMENSIONS OF MIND PERCEPTION AND THEIR RAMIFICATIONS FOR ARTIFICIAL INTELLIGENCE AND OTHER LATEST TECHNOLOGIES-EMBEDDED MACHINES

Hyuna Bak, Yongju Kwon, Yaeri Kim, Kiwan Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.214-215

METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION

Chung-Wha Chloe Ki, Song-Yi Youn, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.209-213

UTILIZING SOCIAL MEDIA FOR CONSUMER-RETAILER INTERACTION TO INCREASE WELLBEING: INSIGHTS INTO A COLLECTIVIST EMERGING MARKET

Yang-Im Lee, Peter Trim, An Vu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.208

I DON'T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING

Hsin-Hsuan Meg Lee, Lorena Blasco-Arcas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.207

COMPENSATORY CONSUMPTION BEHAVIOR IN THE METAVERSE

Nan-Hee Jeong, Se-Bum Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.204-206

ORGANIZATIONAL LEARNING AND ITS CONSEQUENCES ON INTERNATIONAL BUSINESS VENTURE PERFORMANCE: EVIDENCE FROM EMERGING MARKET INDUSTRIAL SMES

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.202-203

ORGANISATIONAL AGILITY OF B2B FIRMS’ INTERNATIONALISATION IN TURBULENT TIMES

Nuo Wang, Daniela Corsaro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.195-201

B2B SERVICE EXPERIENCE ON REPURCHASE INTENTION: THE ROLE OF CUSTOMER ENGAGEMENT AND AGILITY

Sang-chul Son, Yerim Chung, Seo Chul Jang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.192-194

CO-BRANDING STRATEGIES OF INTERNATIONAL ENTREPRENEURIAL VENTURES: A SOCIAL MEDIA PERSPECTIVE

Sara Fraccastoro, Mika Gabrielsson, Per Servais

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.190-191

HOW COUNTRY DISTANCE SHAPES THE EFFECTIVENESS OF B2B DIGITAL CONTENT MARKETING

Esa Hakulinen, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.188-189

DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING?

Tomi Tonteri, Jani Holopainen, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.183-187

FROM BROWSING TO BUYING: HOW BIG DATA IS TRANSFORMING E-COMMERCE

Nuraeni, Mustika Sufiati Purwanegara, Nur Budi Mulyono

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.177-182

CUSTOMER ENGAGEMENT AND VALUE CO-CREATION IN DIGITALLY ENABLED HOSPITALITY SERVICES

Mohammadali Zolfagharian, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.176

EFFECTS OF DIGITAL SERVICE AGENTS’ COMMUNICATION STRATEGIES ON CUSTOMER BEHAVIOR

Seonjeong Ally Lee, Haemoon Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.175

DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT

Hsiu-Yu Teng, Cheng-Hsien Tsai, Chia-Wen Hung, Hui-Chen Hung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.174

THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS

Sue-Ting Chang, Sheng-Hshiung Tsaur, Chu-Cheng Chang, Tien-Cheng Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.173

THE ‘INSTA’ EFFECT ON THE INTENTION TO VISIT A DESTINATION: A CASE FOR CONSPICUOUS CONSUMPTION?

Ana Maria Soares, Beatriz Casais, Cristina Calvo-Porral

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.172

THE EFFECT OF CONSUMER INTEREST IN GLOBAL COUNTRIES ON DIGITAL SHOPPING

Nayoung Jung, Sue Ryung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.171