KOREASCHOLAR

HOW DISCLOSURE TYPE AND AI-DESIGNED POST MATTERS FOR INFLUENCER ADVERTISING ON SOCIAL MEDIA

Juan Shan, Chun Wang, Liang Jiang, Annie Peng Cui

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.318

INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES

Ziyi He, Jiaoju Ge, Guoxin Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.314-317

AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS

Sakshi Korde, Satadruta Mookherjee, Fiona Schweitzer

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.313

HOW HUMOR IS BETTER? THE IMPACT OF HUMOROUS LANGUAGE STYLE OF SOCIAL ROBOT ON USER SOCIAL REACTION

Kunyan Wang, Lin Fang, Jiaoju Ge, Guoxin Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.311-312

ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE

Zhaohan Xie, Yining Yu, You Wu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.310

INSPIRING CONSUMER POSSIBLE SELVES IN AUGMENTED REALITY WITH AWE

Ruyu Yun, Jie Meng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.309

INSPIRING CONSUMERS USING AUGMENTED REALITY (AR) IN RETAILING: THE VALUE CO-CREATION PERSPECTIVE AND BOUNDARY CONDITION OF IMPLICIT BELIEFS

Tsunwai Wesley Yuen, Jie Sun

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.308

REDEFINING LUXURY FASHION BRANDING THROUGH THE STORES: AN INTERNATIONAL PERSPECTIVE OF ARCHITECTURE AND SENSORY MARKETING ELEMENTS

Jin Jeong, Silvia Pérez-Bou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.304-307

MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION

Sanghee Kim, Hyo Jung (Julie) Chang, Robert Paul Jones, Tunmin (Catherine) Jai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.303

CROSS-CULTURAL MOTIVATIONS FOR INCONSPICUOUS CONSUMPTION

Minjung Cho, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.302

GENDER DIFFERENCES IN RESPONDING TO AI VERSUS HUMAN-DESIGNED LUXURY GOODS

Yin Zhu Jin, Jia Heng Li, Tae Hyun Baek

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.297-301

EXAMINING BRAND CRISIS IN THE LUXURY INDUSTRY: CRISIS SPILLOVER AND POST-CRISIS COMMUNICATION SPILLOVER ON RIVAL BRANDS

Sohyoun Shin, Sungho Lee, Hyunjung Kim, Haejoon Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.295-296

DIGITAL ORDERING AND ITS EFFECTS ON CONSUMER PLATE WASTE REDUCTION: INSIGHTS FROM A STAKEHOLDER ORIENTATION INQUIRY

Daisy Lee, Tiffany Cheng Han Leung, Sharyn Rundle-Thiele, Calvin Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.290-294

TRANSPARENT TECHNOLOGY: EVALUATING THE IMPACT OF AI-GENERATED AD DISCLOSURE ON CONSUMER TRUST, AUTHENTICITY, AND PURCHASE INTENTION

Yao Yao

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.289

HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS

Ping Wang, Hailin Zhang, Xina Yuan, Zixuan Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.288

APPLYING AI ASSISTED GAMIFICATION AND 3D SPATIAL DESIGN TO ADDRESS MULTI-SENSORIAL DIFFERENCES OF LEARNERS ON MARKETING EDUCATION DIGITAL PLATFORMS

Yu Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.284-287

SHOPPING WITH AN ARTIFICIAL COMPANION: AI SHOPPING AGENT (AISA) SERVICE QUALITY AND COMPANIONSHIP

Songmee Kim, Erin Cho, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.281-283

A PHENOMENOLOGICAL STUDY ON THE PSYCHOLOGICAL MECHANISMS AND EMOTIONAL RESPONSES OF CONSUMERS TO ONLINE REVIEWS OF HOTEL ATTRACTIVENESS – A COMPARATIVE ANALYSIS OF DIFFERENT GENDERS AND GEOGRAPHICAL AREAS

Ada Lee, Tilen Pigac

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.278-280

AN LLM-BASED AI AGENT SIMULATION SYSTEM: FOUR-PARTY GAME DYNAMICS IN LIVE E-COMMERCE

Chenhao Wang, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.277

WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA

Ashley Stevens Chenn, David Lyu, Chenhao Wang, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.275-276