KOREASCHOLAR

DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY

Jitpisut Bubphapant, Amélia Brandão

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.166-170

NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA

Denis Utochkin, Ivan Belik

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.165

THE EFFECT OF POSITIVE-FRAMING DESIGN ON ATTRIBUTE EVALUATIONS

Ziqiong Zhang, Jing Lei, Peiliang Sun, Zili Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.159-164

THE EFFECT OF CSR NEWS REPORTS ON CUSTOMER’S PERCEPTION

Youseok Lee, Junhee Seok, Jongdae Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.158

WHY SHOULD I PAY EXTRA FOR THE ENVIRONMENT: CAUSAL ATTRIBUTION AND GREEN PURCHASE

Zening Song, Ahmad Daryanto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.157

DRIVERS OF ESG AND FIRM PERFORMANCE

Jeong-Bin Whang, Jong-Ho Lee, Jaeho Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.156

A STUDY ON THE UNDERLYING FACTORS AFFECTING HOUSEHOLDS’ WASTE SORTING BEHAVIOR AT SOURCE IN MONGOLIA

Tamir Oyunbileg, Dolgormaa Enkhbaatar, Nyamkhuu Byambadolgor

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.151-155

AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE

Ge Xiao, Han Ma, Justin Matus

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.145-150

TV FOOD COMMERCIALS AIMED AT CHILDREN: CONTENT ANALYSIS FROM CULTURAL AND ETHICAL PERSPECTIVES

Jelena Filipovic

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.144

RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES

Robert Bowen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.140-143

TEAM VARIATION AND TEAM CONVERGENCE AS DRIVERS OF IMPROVISATION IN NEW PRODUCT DEVELOPMENT

Kyriakos Kyriakopoulos, Marcel van Birgelen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.139

GENDER DIVERSITY AND INNOVATION IN KOREA SERVICE INDUSTRIES

Antonio KW LAU, YM Jiang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.133-138

INVESTMENT IN KNOWLEDGE AND ENTREPRENEURIAL GROWTH ASPIRATION: THE MODERATING ROLE OF UNCERTAINTY

Taewan Kim, Byungku Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.132

THE ROLE OF MARKETING COMPETENCIES IN ENTREPRENEURSHIP PEDAGOGY: EVIDENCE FROM UK BUSINESS START-UPS

Vita Kadile, Nicky Kinsey, Cezara Nicoara

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.131

NFT FASHION OF LUXURY BRANDS AND BRAND ATTITUDES

Hyein Lee, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.130

WHEN HUMAN LOOK-ALIKES PUT US ON EDGE: AI ANTHROPOMORPHISM NEGATIVELY IMPACTS SELF-DISCLOSURE

WooJin Kim, Yuhosua Ryoo, Yung Kyun Choi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.125-129

INFLUENCING FACTORS OF CONSUMER FANTASY EXPERIENCE IN THE LUXURY BRANDS' PROMOTIONAL SITES IN METAVERSE

Qi Jiang, Miyea Kim, Eunju Ko, Kyohong Jin, Kanghyeon Shin, Ju-Hyo Hwang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.123-124

DIGITAL LEADERSHIP FOR FRONTLINE EMPLOYEE’S SNS PROMOTIONS

Norio Imai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.122

ONLINE COMMERCE REPERTOIRES AND THEIR CHARACTERISTICS: ANALYSIS OF PANEL LOG AND SURVEY DATA

Sola Yoon, Sejung Marina Choi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.121

PARTNER OR OPPONENTS? HOW MINDSET SHAPES CONSUMERS’ ATTITUDE TOWARD ANTHROPOMORPHIC ARTIFICIAL INTELLIGENCE SERVICE ROBOTS

Bing Han, Xun Deng, Hua Fan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.120