KOREASCHOLAR

THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET

Youseok Lee, Jongdae Kim, Junhee Seok

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.119

THE EFFECT OF FEAR-OF-MISSING-OUT (FOMO) LADEN INFLUENCER MARKETING ON TRAVEL DESTINATION PROMOTION

Daisy Lee, Tai Ming Wut, Calvin Wan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.118

UNFOLDING THE RELATIONSHIP-BUILDING POTENTIAL OF BRAND CHATBOTS FOR SERVICE BUSINESSES

Jhih-Syuan (Elaine) Lin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.117

ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES

Estrella Díaz, Rocío Carranza, Carlos Sánchez-Camacho, Águeda Esteban, David Martín-Consuegra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.116

AUTONOMOUS CONSUMPTION:ROBOTS IN HOSPITALITY AND TOURISM SERVICE

Jingyu Liu, Yibei Li, Lingxu Zhou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.115

TOWARD A PRACTICAL INSIGHT INTO AVATAR CUSTOMER JOURNEY DESIGN IN THE METAVERSE TOURISM WORLD

Baolin Deng, Ipkin Anthony Wong, Hongbo Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.114

SAD AVATARS AS BETTER SALES REPRESENTATIVES IN THE METAVERSE? THE ROLE OF SUBCULTURAL APPEAL

Young Seo Yim, Woojung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.113

WHAT DRIVES CONSUMERS TO LIKE AND RETWEET BRAND POSTS ON SOCIAL MEDIA? THE IMPACT OF BRAND POSTS WITH MEMES ON PERCEIVED HUMOR AND CONSUMER ENGAGEMENT

Sphurti Sewak, Jaehoon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.112

PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC

Chia-Yun Chien, Huei-Ting Tsai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.111

THE ROLE OF REGULATORY MODE AND POSITIVE EMOTION IN SOCIAL MEDIA ENGAGEMENT

Felix Septianto, Frank Mathmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.110

THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING

Xiaolei Yu, Bing Jiang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.109

SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING

Sandra Loureiro, João Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.107-108

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.102-106

DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS

Cristina Baptista, José Novais, João Mota, Danilo Nunes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.99-101

MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA

Ryuta Ishii

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.98

HOW SENIOR B2B MARKETING MANAGERS USE ORGANIZATIONAL INTERVENTION TO REINFORCE THE ORGANIZATION’S DIGITAL NETWORK AND INCREASE RESOURCE CAPABILITY

Yang-Im Lee, Peter Trim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.97

THE ROLE OF ORGANIZATIONAL AGILITY IN DIGITAL INNOVATION: A RELATIONAL PERSPECTIVE

Sabrina Thornton, Desirée Holm, Martin Johanson, David Sörhammar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.96

NAVIGATING THE GLOBAL LANDSCAPE: INSIGHTS INTO THE ROLE OF PSYCHIC DISTANCE ON B2B CUSTOMER EXPERIENCE

Shuyi Hao, Mourad Touzani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.95

RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE

Xiaolei Yu, Xuxiang Cheng, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.94

THE BIG WORD EFFECT: IMPACT OF USING BIG WORDS ON BACKERS’ FUNDING BEHAVIOR IN CROWDFUNDING

Qiang Zhang, Yeyi Liu, Yuanyuan Liu, Dionysius Ang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.93