KOREASCHOLAR

TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION

Po-Han Wu, Kuan-Ju Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.736

THE EFFECT OF GREEN PRODUCT EXPERIENCE ON GREEN PURCHASE INTENTION: A COMPARATIVE STUDY OF CHINA, JAPAN AND KOREA

Chang Ji, Guanghua Sheng, Siyu Che

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.735

THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE

Sanghoon Lee, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.734

BRAND COMPETITIVENESS: A CUSTOMER-BASED PERSPECTIVE

Rico Piehler, Chris Baumann, Gaki Wangmo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.733

FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE

JungHwa Hong, Kyung-Ah Byun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.731-732

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.729-730

THE BIASED ENERGETIC FUNCTION OF FOODS: RIVALRY AND LOSING GAMES INCREASE SPORT FANS’ PREFERENCE FOR UNHEALTHY FOODS

Yonghwan Chang, Tae Woong Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.728

UNDERSTANDING THE DIMENSIONS OF CONSUMER HEALTH GOALS: WHAT DO CONSUMERS WANT TO ACHIEVE THROUGH HEALTH?

Maiko Sakai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.726-727

THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION

Nikki Wingate

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.721-725

THE SPILLOVER EFFECT OF COMMERCIAL CONDOM ADVERTISING ON DATING APPLICATION PREFERENCE AND PUBLIC HEALTH

Jingwen Liu, Yu Ma, Peiliang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.719-720

AN AUGMENTED REALITY BASED SERVICE DESIGN MODEL FOR DIGITAL FABRICATION

Chih-Hsiang Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.713-718

SPECIESISM IN AI: WHEN CONSUMERS ARE RELUCTANT TO ADOPT ZOONOTIC AI

Bo Huang, Anshu Suri, Sara-Maude Poirier

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.711-712

HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS

Mariana Rodrigues, Maria Inês Romero, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.705-710

UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP

Aoqiao Zhang, Sandra Maria Correia Loureiro, João Marques Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.699-704

THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE

Felipe Breviglieri, João Guerreiro, Sandra Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.693-698

THE EFFECT OF AI ROBOT CHARACTERISTICS ON AI ROBOT ADOPTION

Kyusung Hwang, Dongyoup Kim, Eunkyung Lee, Yeosun Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.692

THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION

Sanghyub Lee, Leo Paas, Ho Seok Ahn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.691

USING AN ALGORITHM TO IDENTIFY CULTURAL ANTECEDENTS OF SUPPORT FOR ALGORITHMS: THE ROLE OF POWER DISTANCE

Abhishek Sheetal, Lijun Shirley Zhang, Shilpa Madan, Krishna Savani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.690

ENHANCING CUSTOMER EXPERIENCES IN THE AUGMENTED REALITY ERA

Anqi Hu, Ruizhi Yuan, Martin J. Liu, Ruolan Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.688-689

HOW PERCEIVED FEATURES OF VOICE ASSISTANT DEVICES ENHANCE CUSTOMER EXPERIENCES AND OUTCOMES: FOCUSING ON THE ROLES OF ARTIFICIALITY AND INTELLIGENCE

Minseong Kim, Jihye Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.686-687