KOREASCHOLAR

THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE

Yingyu Li, Shin’ya Nagasawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.89-92

DOING GOOD MAY BACKFIRE: IS A LUXURY BRAND’S FULFILLMENT OF CORPORATE SOCIAL RESPONSIBILITY A PANACEA OR A POISON?

Ming-Yi Chen, Hsin Min Hu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.88

COO EFFECT IN CHINESE LUXURY CONSUMPTION: DOES GENERATION MATTER?

Andy Hou, Beatrice Parguel, Julia Pueschel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.80-87

DESIGNER AND CONSUMER PERCEPTIONS OF PREMIUM AND LUXURY: A SOCIAL CONSTRUCTIONIST ANALYSIS

Yael Pedro, Enav Friedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.78-79

EXAMINING THE ANTECEDENTS OF SOCIAL MEDIA USER MIGRATION

Peter Andersen, Fei L. Weisstein, Mohammadali Zolfagharian

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.67-71

VALUE CO-CREATION AND CO-DESTRUCTION IN SOCIAL MEDIA: A SYSTEM PERSPECTIVE

Fang Fang Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.66

THE METAVERSE AND ITS IMPACT ON DIGITAL SUSTAINABILITY

Marta Blazquez Cano, Dr. Jo Cartwright

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.64-65

VIRTUAL INFLUENCER MARKETING: AN EXAMINATION OF THE ANTECEDENTS AND CONSEQUENCES OF ANTHROPOMORPHISM

Zhan Wang, Wootae Chun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.60-63

THE INFLUENCE OF CELEBRITY ENDORSEMENT ON FOOD CONSUMPTION BEHAVIOR IN JAKARTA

Adilla Anggraeni, Ayupitha Tiara Silalahi, Santa Putri Lukita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.59

SEGMENTING THE GEN ZERS BASED ON THEIR PERCEPTIONS OF REPURPOSED PRODUCTS: A PRELIMINARY STUDY

Ernest Kwan, Irene R. R. Lu, Lei Li, Yalda Fadaeiresketi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.58

PERCEPTION OF BIDIRECTIONAL DISTRIBUTION SUPPLY CHAIN: ENVIRONMENTAL, WELL-BEING, QUALITY, AND COMMUNITY VALUES

Garim Lee, Hye-Young Kim, Kathryn Draeger, Karen Donohue, Greg Schweser, Ren Olive

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.56-57

WHEN YOU COME TO KNOW OF A FAMILIAR BRAND’S INVOLVEMENT IN SOCIAL, HEALTH, AND ENVIRONMENTAL ISSUES: NAVIGATING INNER CONFLICT IN CONSUMERS’ MORAL DECISION PROCESSES

Christine Huan, Jiyun Kang, Jisu Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.55

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS

Ruping Liu, Hao Zhang, Xiaojing Wang, Gongming Duan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.54

CORPORATE HOLDINGS IN DIGITAL CURRENCIES: MARKETING MOTIVATIONS AND INVESTMENT STRATEGIES

A. Can Inci, Jack Field

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.53

ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL

Dr Syarifah Nurleyana Wafa, Dr Julie Bilby, Dr Lukas Parker

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.51-52

A COMPUTATIONAL APPROACH TO CRYPTOCURRENCY MARKETING ON TWITTER

Tae Hyun Baek, Kwan Yi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.50

EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT

Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese, Kyeongwon Kwon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.48-49

EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM

Kyeongwon Kwon, Jaejin Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.46-47

MAPPING THE IN-FEED NATIVE ADVERTISING RESEARCH: A BIBLIOMETRIC REVIEW AND DIRECTIONS FOR FUTURE RESEARCH

Jun Yan, Chenying Hai, Zhen Li, Hewei Lv

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.44-45

DOES BRANDING MATTER IN UNIVERSITY SOCIAL MEDIA ADVERTISING?

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.43