KOREASCHOLAR

HOW TO BRIDGE THE GAP BETWEEN BRAND RECOGNITION AND CUSTOMER PERCEIVED VALUE IN THE DIGITAL AGE?

Lang-lung Luke Chiang, Mia Hsiao-Wen Ho, Chun-Yueh Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.685

BETTER TOGETHER: THE ROLE OF INTERACTIVITY IN ENGAGING SHARING ECONOMY PLATFORM USERS

Ruizhi Yuan, Yanyan Chen, Timo Mandler

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.684

WHAT CONSUMERS BELIEVE ABOUT THEIR AND OTHERS’ ACHIEVEMENT SHARING BEHAVIOR ON SOCIAL MEDIA

Honghan Qi, Shankha Basu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.683

CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP

Rhonwyn K. Vaudrey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.677-682

FRANCHISEE’S IDEA SHARING WITHIN FRANCHISE SYSTEM: EXPLAINING DIFFERENCES IN SERVICE INDUSTRIES

Mehdi Ghahremani, Tony C. Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.675-676

MERGING THEORY AND PRACTICE: IS IT IMPORTANT TO SEPARATE MARKETING AGILITY AND AGILE MARKETING?

Dorottya Sári, Tony C. Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.673-674

DIFFERNCES IN ENVIRONMENTAL AWARENESS AND MASS MEDIA IMPACT ON INTENSION TO INSTALL PV AS AN ENVRIONMENTALLY FRIENDLY PRODUCT BY AGE

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.668-672

THE FIT BETWEEN ANTHROPOMORPHISM OF AI CHATBOT AND COMMUNICATION SITUATION ON USE BEHAVIOR

Joonheui Bae, Seonggeun Jo, Sung Hun Bae, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.667

CONFIGURATION EFFECTS AFFECTING THE PURCHASE OF VIRTUAL FASHION PRODUCTS IN THE "METAUNIVERSE"

Jinghe Han, Eunju Ko, Shichen Hu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.666

ABSTRACT OR CONCRETE MESSAGES? WHICH REVIEWS ARE MORE EFFECTIVE TO CONSUMERS ON ONLINE SHOPPING PLATFORMS?

JinSuk Lee, Sunnyoung Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.664-665

THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS

Dinara Davlembayeva, Simos Chari, Savvas Papagiannidis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.663

THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG

Areum Cho, Jeong Hyun Kim, Jungkeun Kim, Jooyoung Park, Aekyoung (Amy) Kim, Jihoon Jhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.662

CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS

Jungkeun Kim, Jeong Hyun Kim, Jaeseok Lee, Jihoon Jhang, Changju Kim, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.661

EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS

Jungkeun Kim, Daniel Chaein Lee, Jaehoon Lee, Jihoon Jhang, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.660

LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING

Wuxia Bao, Liselot Hudders, Shubin Yu, Emma Beuckles

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.659

CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY

Jungkeun Kim, Jooyoung Park, Daniel Chaein Lee, Aekyoung (Amy) Kim, Jihoon Jhang, Areum Cho, Jaehoon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.658

THE EFFECT OF MOD OD USER ENGAGEMENT IN GAME INDUSTRY

Joonheui Bae, Seonggeun Jo, Sung Hun Bae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.657

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL

Woo Li Ko, Sungkyu Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.655

UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS

Sandra Miranda, Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.653-654