KOREASCHOLAR

THE PERSONALIZATION-PRIVACY PARADOX: EXAMINING THE IMPACT OF TARGETING DISCLOSURES ON CONSUMER BEHAVIOR IN ONLINE PRIVACY

Rachel Esther Lim, Yoon Hi Sung, Eun Yeon Kang, Kacy Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.42

ACHIEVING SUSTAINABLE DEVELOPMENT GOALS: AN EXPLORATION OF TECHNOLOGY USES IN TOURISM

Trang Luong, Yawei Wang, Pankaj Lal, Ram Sewak Dubey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.37-41

TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST

Miyoung Jeong, Hyejo Hailey Shin, Seonjeong Ally Lee, Minwoo Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.36

THE MECHANISM OF DIGITAL EMPOWERMENT ON ENTERPRISE RESILIENCE——A CASE STUDY OF HUAZHU HOTELS

Huimin GU, Yue TANG, Yixin ZHENG, Genghao LV

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.32-35

INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR

Adel Hadjiesmaeili, Narongsak Thongpapanl, Abdul Ashraf, Magnus Hultman

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.31

TOURISM MEMORY RETRIEVAL FACILITATES CREATIVITY

Jihao Hu, Lisa C. Wan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.30

ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION

Tiantian Wang, K. Nadia Papamichail, Sahar Karimi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.29

THE COMBINED EFFECTS OF SOCIAL CONTEXT AND AROUSAL POTENTIAL CUES ON INTENTION TO ATTEND CULTURAL EVENTS

Inyoung Lee, Sang-Hoon Kim, Jisu Yi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.28

ASSISTED OR REPLACED BY INTELLIGENT MACHINES: EXPLORING CONSUMER RESPONSES TO THE ROLE OF INTELLIGENT MACHINES

Hao Zhang, Xiaofei Bai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.25-27

UNDERSTANDING THE METAVERSE EXPERIENCE THROUGH CONSUMER BRAIN IMAGING

Meiling Yin, Wenying Tan, Eun-Ju Lee, Qi Jiang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.21-24

EFFECT OF BRAND ENGAGEMENT AND LOYALTY PROGRAMMES ON JAPANESE FASHION COMPANIES’ FINANCIAL PERFORMANCE

Miao Miao, I Go, Linyuan Cui, Kayo Ikeda, Hideho Numata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.20

EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE

Jungkeun Kim, Areum Cho, Daniel Chaein Lee, Suh-Young Irene Park, Jaehoon Lee, Jooyoung Park, Jihoon Jhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.19

A SALES PREDICTION MODEL FOR INVESTOR RELATIONS OF AN INNOVATIVE DIGITAL BUSINESS START-UP

Sungha Jang, Jae-Eun Kim, Jongik Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.18

MODERATING EFFECTS OF PRODUCT TYPE ON FULFILLMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF E-COMMERCE IN CHINA

Ming Ding, Susumu Harada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.14-17

WHAT SHOULD GLOBAL COMPANIES DO IN SITUATION OF UNPREDICTABLE CONSUMER BOYCOTTS? ROLE OF CROSS-CULTURE EMOTIONS

Xiuyan Yan, Changju Kim, Jungkeun Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.12-13

EFFECTIVENESS OF INFLUENCER MARKETING: FOCUSING ON A CONSUMER’S INDIVIDUAL FACTOR

Yudai Maruyama, Mai Kikumori

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.11

CONVERTING SHOPPERS’ IMPULSIVE BUYING TENDENCY IN LIVE STREAMING: INTEGRATING SIGNALLING THEORY WITH SOCIAL EXCHANGE THEORY

Xi Luo, Yangfan Cao

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.10

DIAGNOSING THE IMPACT OF TECHNOLOGY SELF-EFFICACY ON BEHAVIORAL INTENTION OF MOBILE PAYMENT: A COHORT ANALYSIS

Amonrat Thoumrungroje, Lokweetpun Suprawan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.4-9

THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY

Ruping Liu, Hao Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.2-3

ROBOT ON THE ROAD: CAN CONSUMER ACCEPTS LAST-MILE DELIVERY ROBOT FOR PARCEL RECEIVING?

Xin-Jean Lim, Jun-Hwa Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1