KOREASCHOLAR

THE EFFECT OF DIGITAL SERVITIZATION EXPERIENCE ON VALUE-IN-USE IN VIDEO CONFERENC PROGRAM

Jin Soo Kim, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1626

EXPLORING CULTURAL MARKET EQUITY IN ONLINE WEB SERIES INDUSTRY

Huanzhang Wang, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1625

FIRM PERFORMANCE THROUGH ONLINE ENGAGEMENT: THE ROLE OF EXPERIENCE AND CUSTOMER INSPIRATON

Muhammad Al-Reesh, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1621-1624

TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Botian Lei, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620

“THE STUDY OF MOBILE PAYMENT ON INDONESIAN TRANSPORTATION SYSTEM”

Fitri Aprilianty, Irfan Rais

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1603-1619

“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS

Yehyeon Kwon, Dae Ryun Chang, Qurie Kim, Hosun Lee, Jihee Woo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1599-1602

A MODEL OF CONSUMER SATISFACTION FOR EXTREME CONSUMERS

Francesco Raggiotto, Andrea Moretti

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1592-1598

ISTANCED ASSETS - WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND – CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT

Isaac Jacob, Krupa Rai, Monica Khanna, Devarsh Muni, Mohak Shah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1587-1591

DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1583-1586

AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS

Hyun Sang An, C. Anthony Di Benedetto, Donald A. Hantula, Wooyang Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1581-1582

A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION

Steven Kopp

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1577-1580

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Li Huang, Jerome Yen, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1576

EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON MPLOYEE LOYALTY AND PERFORMANCE

Xini Hu, Qionglei Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1569-1575

CONSUMERS’ PERCEPTIONS OF EMOTIONAL LABOR IN SERVICE ROBOT ENCOUNTERS

Carmen-Maria Albrecht, Mathis Honekamp

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1563-1568

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1562

THE MULTILEVEL EFFECT OF BRAND COMMUNICATION ON BRAND CITIZENSHIP BEHAVIOR: THE MODERATED MEDIATION OF BRANDING CULTURE AND BRAND PSYCHOLOGICAL OWNERSHIP

Hsu-Hsin Chiang, Tzu-Shian Han

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1558-1561

FIRM SIZE AND MERGER DOMINANCE IN SALES TEAM INTEGRATION

Joon-Hee Oh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1556-1557

SERVICE RECOVERY AND BEHAVIOURAL INTENTIONS: THE MODERATING ROLES OF FAILURE SEVERITY, PERSONALITY TRAIT AND BRAND RELATED CONSTRUCT

Sarabjit Kaur Sidhu, Fon Sim Ong, Sathyaprakash Balaji Makam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1551-1555

TRAPPED IN A DILEMMA – THE INFLUENCE OF COMPETING IDENTITIES ON SUSTAINABLE CONSUMER BEHAVIOR IN THE CONTEXT OF AIR TRAVELING

Tamara Lorz

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1544-1550

INSTAGRAM AS AGENT OF CHANGE: WHEN SOCIAL MEDIA MAKES US GRATEFUL AND MORE ALTRUISTIC

Monica Mendini, Paula C. Peter, Salvatore Maione

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1543