KOREASCHOLAR

THE POWER OF VISUAL DISPLAY: HOW PRODUCT UNIT PRESENTATION SHAPES PROMOTIONAL EFFECTIVENESS IN ONLINE ENVIRONMENTS

Sohyeon Park, Song Oh Yoon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.97-99

선종에 따른 유체역학적 상호작용력 및 모멘트에 대한 수치 시뮬레이션

이춘기, 김수형

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.93-95

EFFECTS OF COUNTRY-OF-ORIGIN FIT ON WESTERN BRAND STATUS: A DISCUSSION OF CROSS-BORDER ACQUISITION BY ASIAN INVESTORS

Ken Kumagai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.91-96

PROVIDING CAUSAL EXPLANATION ENHANCES CONSUMER ADOPTION OF NEW PRODUCTS

Zhenfeng Ma, Jiayi He

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.90

THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING

Jungwon Kim, Youngju Jung, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.85-89

PRICED BY PERCEPTION: THE DYNAMICS OF LUXURY NFT VALUATION

Ashley Stevens Chenn, Kelly Odessa Cowart

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.83-84

AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY

Catarina Maurício Domingos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.78-82

SOCIAL ELEMENTS OF INNOVATIVE/TRADITIONAL PRACTICES IN SUBSISTENCE ENTREPRENEURSHIP: EXAMINING SUBSISTENCE ENTREPRENEURS IN SOUTHERNMOST RURAL THAILAND ON THE ROLE OF TECHNOLOGY IN SHAPING BEHAVIORS

Yupin Patarapongsant, Roland Gau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.75-77

THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Marques, Mariana Berga Rodrigues, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.69-74

초고령사회 대응을 위한 정년연장 필요성과 정책적 실천 전략 - 제주특별자치도를 중심으로 -

Policy Necessity and Strategic Directions for Retirement Age Extension in Response to a Super-Aged Society - Focus on Jeju Province -

이순국, 김창우

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.67-84

THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS

Kyriakos Kyriakopoulos, Paul Hughes

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.63-68

THE IMPACT OF DIGITAL EXPERIENCE, CLIENT CENTRICITY, AND ONLINE PRIVACY ON CUSTOMER SATISFACTION: THE MEDIATING ROLE OF OMNICHANNEL CUSTOMER EXPERIENCE

Vera Butkouskaya, Kenan Shukiurov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.62

LIVE STREAMER CHARACTERISTICS AND AUDIENCE BEHAVIOR: A META-ANALYTICAL REVIEW

Pei-Yu Chien, Ce (Jacky) Mo, Cheng-Hao Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.61

FROM REVIEWS TO REVENUE: EXAMINING THE IMPACT OF SOURCE MATERIAL AND ONLINE REVIEWS ON BOX OFFICE REVENUE

Kosetsu Matsukasa, Woosik Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.56-60

IMPACT OF INTERNET CELEBRITY CHARACTERISTICS ON FANS’ CONTINUOUS FOLLOWING BEHAVIOUR

Kit Hong Wong, Cheng Joo Eng, Cheng-Han Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.55

THE WELFARE EFFECTS OF BEHAVIOR-BASED PRICE DISCRIMINATION IN E-COMMERCE

Francesco Gabriele

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.54

VR'S EXPERIENCE ECONOMY: BEHAVIORAL DIFFERENCES AND USAGE INTENT OF CHINESE AND KOREAN CONSUMERS - FORBIDDEN CITY & GYEONGBOKGUNG PALACE EXAMPLES

Yunahan Fang, Yerim Chung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.49-50

UNVEILING TRAVEL INFLUENCER EFFECTS THROUGH SOCIAL COMPARISON: EXAMINING WISHFUL TRAVELING AND COMPULSIVE TRAVEL VIDEO BROWSING

Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen, Hoang-Thanh Duong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.48

TEXT-IMAGE CONGRUENCE OF AIRBNB HOSTS AND CUSTOMER BOOKING BEHAVIOR

Lingxue Zhan, Mingming Cheng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.47

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING RESEARCH: OPPORTUNITIES, CHALLENGES, AND ETHICAL IMPLICATIONS

Anothai Ngamvichaikit

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.39-46