KOREASCHOLAR

THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING

Jihye Yu, Hojae Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1486

RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION

Jiah Yang, Sanghoon Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1485

A SYSTEMATIC ANALYSIS OF THE EFFECTS OF MOBILE PHONE APPLICATIONS ON PHYSICAL ACTIVITY

Masoumeh Hosseinpour, Ralf Terlutter, Holger Roschk

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1483-1484

YOUR WORDS INSPIRE ME! THE INFLUENCE OF WORD-OF-MOUTH MARKETING: FROM THE PERSPECTIVE OF “EMOTION AS SOCIAL INFORMATION (EASI) MODEL”

Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1475-1482

THE EFFECT OF NOSTALGIA ON SATELLITE FANS’ PSYCHOLOGICAL COMMITMENT, WELL-BEING, AND TRAVEL INTENTION TO TEAM SPORT EVENT

Heetae Cho, Weisheng Chiu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1474

WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR

Costanza Nosi, Cristiano Ciappei, Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1472-1486

SOCIAL TIES AND USER CONTRIBUTION: EVIDENCE FROM TWITTER

Hui-Ming Deanna Wang, Yinxing Li, Hui Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1470-1471

OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT

Jun-Phil Uhm, Hyun-Woo Lee, Heetae Cho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1469-1471

GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM

Monica Faraoni, Lamberto Zollo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1468

INVESTIGATING WHY ONLINE PURCHASING PUSH OFFLINE SALES IN THE LUXURY MARKET

Anna Claudia Pellicelli, Claudia Franze'

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1462-1467

THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY

Pantelitsa Yerimou, George Panigyrakis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1457-1461

CULTURAL CONTEXT AND CROSS-CULTURAL MARKETING STRATEGIES BETWEEN ITALY AND CHINA. THE CASE OF AMARENA FABBRI

Tiziano Vescovi, Federica Bettati

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1453-1469

SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB

Ricardo Cayolla, Sandra Maria Correia Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1451-1452

SOCIAL MEDIA USAGE AND MOBILE SHOPPING BEHAVIOR

Jae Yeon Yoon, Jeonghye Choi, Sue Ryung Chang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1450

BRANDING FAMILY-OWNED CRETAN WINERIES: THE ROLE OF HERITAGE

Maria Psimouli, Styliani Kladou, Ilias Kapareliotis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1435-1456

INTERNAL COMMUNICATION AND INTERNAL MARKETING AS ELEMENTS OF INTEGRATED MARKETING COMMUNICATION (IMC) IN PUBLIC UNIVERSITIES

George G. Panigyrakis, Evdoxia Kyriacou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1422-1434

DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS

Wawan Dhewanto, Salma Azzahra, Fera Yunita, Vania Nur Rizqi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1412-1421

A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL

Heeju Chae, Jang-Hee Shin, Sijun Sung, Subin Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1409-1411

THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK LIFESTYLE MEASUREMENT SCALE

Henny Puspita, Hojung Kim, Youngju Lee, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1406-1408

THE DRIVERS OF ORGANIC FOOD AND INSTANT FOOD PURCHASE INTENTION: AN INVESTIGATION OF FOOD CHOICE BASED ON THE RELIGIOSITY AND HEALTH CONSCIOUSNESS OF SOUTH KOREAN CONSUMERS

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1403-1405