KOREASCHOLAR

QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE

Otto Afiuc

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1401-1402

DRIVERS OF ATTITUDINAL AND BEHAVIOURAL LOYALTIES TO SELECTED RESTAURANTS IN AN EMERGING MARKET

Isolde Lubbe, Helen Duh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1394-1400

QUALITY SIGNAL OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE

Otto Afiuc

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1389-1393

MAPPING CURRENT CONSUMER DECISION JOURNEYS USING REAL-TIME LONGITUDINAL ONLINE AND OFFLINE TOUCHPOINT DATA

Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1383-1388

IS APOLOGY THE BEST STRATEGY TO MITIGATE ONLINE FIRESTORMS IN SOCIAL MEDIA?

Daniela Langaro, Helder Neves, Sandra Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1374-1382

PARDOXICAL EFFECT OF COOPETITION IN NEW PRODUCT DEVELOPMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1373

BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW

Bo Pang, Sameer Deshpande, Yara Almosa, Amna Arif, Denni Arli, Marat Bakpayev, B. Zafer Erdogan, Haruka Fujihira, Samanthika Gallage, Mohammad Kadir Kadir, Jeawon Kim, Mai Nguyen, Derek Ong Lai Teik, Patama Satawedin, Nedra Kline Weinreich, Murooj Yousef

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1367-1372

SOCIAL DISTANCING SERVICE AND CUSTOMER SATISFACTION REGARDING FASHION BRANDS

Minjung Cho, Hyesu Yun, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1366

CONSUMER BEHAVIOR ON AN ONLINE-TO-OFFLINE PLATFORM: AN EMPIRICAL INVESTIGATION OF THE AUTOMOTIVE REPAIR SERVICE MARKET

Jennifer J. Lee, Zecong Ma

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1364-1365

CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US

Heejung Park, Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1359-1363

UNDERSTANDING SERVICE EXCLUSION THROUGH VALUE CO-CREATION PARADIGM

Sajith Siriwardana, Gaurangi Laud, Rajesh Rajaguru

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1357-1358

The Impact of ACO Principle and Healthcare Consumerism on Patient Satisfaction with Healthcare Providers

Jae Min Jung, Kyeong Sam Min

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1356

HOW TIME MODERATES THE RELATIONSHIP BETWEEN BIG DATA ANALYTICS USE AND COMPANY PERFORMANCE

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1355

LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING

Murat Acar, Aysegul Toker

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1351-1354

IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES

Fangzhou Li, Zhen Li, Shuai Yang, Ken Ishibashi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1350

THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE

Sang-chul Son, Joonheui Bae, Kyung-hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1349

ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING

Tungyun Liu, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1348

The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouse(eWOM)

Hyukjin Jung, Joonheui Bae, Dong Mo Koo, Minyoung Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1347

Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers

Juran Kim, Seungmook Kang, Joonheui Bae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1346

CUSTOMER PARTICIPATION AND THE ROLE OF RELATIONSHIP LENGTH

Chung-Yu Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1335-1345