KOREASCHOLAR

UNDERSTANDING ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: THE ROLE OF SELF-EFFICACY AND SOCIAL PRESENCE

Sandra Maria Correia Loureiro, Mariana Berga Rodrigues, Daniela Gonçalves, Ricardo Godinho Bilro

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.139-143

ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, Maria João Santos Coelho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.132-138

MORE REAL ISN’T ALWAYS BETTER: HOW CONSUMERS RESPOND TO CUSTOMIZED VS. SELF-REPLICA AVATARS IN VIRTUAL FITTING

Chorong Youn, Sunwoo Kim, Songmee Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.127-131

SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS

Viktoriia Vozharenko, Ada Leung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.121-126

EXPLORING THE IMPACT OF USER-GENERATED CONTENT ON LUXURY BRANDING

Chaeyeon Park, Minjung Cho, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.120

LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION

Youngju Jung, Heaseung Jeong, Jungwon Kim, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.116-119

INVESTIGATING THE ROLE OF IMPROVISED REAL-TIME MARKETING ON CUSTOMER LOYALTY: THE MODERATING ROLE OF AI DISCLOSURE

Chunlin Yuan, Yajing Yin, Shuman Wang, Tiaojiao Wang, Joonheui Bae, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.115

AI-PERSONALIZED ADVERTISING: ACCEPTANCE AND EXPERIENCE CO-CREATION

Hien Thu Bui

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.112-114

EFFECTS OF THE CONTENT OF CHATBOT CONVERSATIONS ON THE ADVERTISING PERSONALIZATION PARADOX

Masahiko Shibuse, Satoshi Nakano

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.106-111

IMPACT OF PERCEIVED ALGORITHMIC EXPLAINABILITY, CONTROL, AND LITERACY ON USER EVALUATIONS IN SHORT-FORM VIDEO PLATFORMS

Jang Ho Moon, Jungyong Ahn, Youngju Jung, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.101-105

DIGITAL TRANSPARENCY IN FAST FASHION: THE INFLUENCE OF DIGITAL PRODUCT PASSPORTS ON CONSUMER PURCHASING DECISIONS

Vera Herédia-Colaço, Leonor Silva

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.100

THE POWER OF VISUAL DISPLAY: HOW PRODUCT UNIT PRESENTATION SHAPES PROMOTIONAL EFFECTIVENESS IN ONLINE ENVIRONMENTS

Sohyeon Park, Song Oh Yoon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.97-99

EFFECTS OF COUNTRY-OF-ORIGIN FIT ON WESTERN BRAND STATUS: A DISCUSSION OF CROSS-BORDER ACQUISITION BY ASIAN INVESTORS

Ken Kumagai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.91-96

LOCAL EFFECTS OF INTRODUCING HIGH-END APARTMENT BRANDS IN SOUTH KOREA

Bike Chen, Seoungwoo Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.90

THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING

Jungwon Kim, Youngju Jung, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.85-89

PRICED BY PERCEPTION: THE DYNAMICS OF LUXURY NFT VALUATION

Ashley Stevens Chenn, Kelly Odessa Cowart

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.83-84

AI-DRIVEN CONTENT STRATEGIES: ENHANCING CONSUMER ENGAGEMENT AND LOYALTY

Catarina Maurício Domingos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.78-82

HUE MATTERS: HOW COLOR SHAPES WOMEN'S PERCEPTIONS OF STEM ADVERTISING

Yael Pedro, Merav Weiss-Sidi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.75-77

THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Marques, Mariana Berga Rodrigues, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.69-74

LOYALTY ECOSYSTEM TRANSFORMATION IN THE AGE OF DIGITAL BUSINESS

Ronnie Figueiredo, Fábio Cardoso, Daniel Timóteo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.63-68