KOREASCHOLAR

THE IMPACT OF AI-GENERATED CHILDREN'S SAFETY CLOTHING ON BEHAVIORAL INTENTIONS: THE MEDIATING EFFECT OF THE HEALTH BELIEF MODEL

Neulonbit Oh, Qi Jiang, Yeojin Choi, Charles R. Taylor, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1098

THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE

Xiangjun Ma, Rosy Boardman, Yao Yao, Courtney Chrimes

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1097

EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS

Sung Hun Bae, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1096

THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR

Joonheui Bae, Erin Cho, Minjung Cho, Sung Hun Kevin Bae, Mark Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1095

THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE

Xiang Wang, Joonheui Bae, Kunlun Xue, Sunghun Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1094

WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED?

Hayiel Hino

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1092-1093

WOMEN LEADERS IN SOCIAL ENTERPRISES: AN UPPER ECHELONS PERSPECTIVE ON DRIVING HEALTH AND SOCIAL WELFARE INITIATIVES

Hina Khan, Huda Khan, Pervez Ghauri

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1091

SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON

Rukun Zhang, Qingqing Xie, Bingcan Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1090

OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE

Aline Delmanto, Vivian Strehlau, Cristina Helena Pinto de Mello

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1089

AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR

Gift Animashaun, Sven Kuenzel

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1088

DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION

Huizhuo Zhou, Antonio K.W. Lau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1086-1087

FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES

Ziva Chapweteka, Caryn Bridgen, Nkosivile Madinga, Nqobile Bundwini

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1085

UNDERSTANDING SERVICE ROBOT RECOVERY AND USER REACTIONS

Minjung Cho, Joonheui Bae, Sung Hun Kevin Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1084

CONSUMER ENGAGEMENT IN CO-CREATION WITH AI

Kunlun Xue, Joonheui Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1083

THE USE OF ARTIFICIAL INTELLIGENCE IN THE TEACHING AND MANAGEMENT OF AN MBA PROGRAMME: OPPORTUNITIES AND CHALLENGES

Ralf Schellhase

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1082

DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING

Hui-Wen Teng, Hsing-Lun Liu, Yu-Chen Hung, Kuo-Chin Wang, De-Yen Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1081

THE ART OF INTEGRATION: NEW TRENDS IN LUXURY FEATURING “FENG SHUI, TAOISM, BUDDHISM”

Andre Hou, May Deng, Jia Hong Li, Ya Jing Zhu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1080

MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING

Heejung Park, Narang Park, Matthew Lunde

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1079

DARK SIDE OF CSR RELATED-CAMPAIGNS OF TRUE PRICES: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS

Doreen Pick

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1078

NEUROBRANDING IN THE MASS MARKET: INSIGHTS FROM THE GRAINS INDUSTRY

Ani Kyureghyan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1077