KOREASCHOLAR

CONSUMER PERCEIVED RISKS OF EMERGING SELF-SERVICE TECHNOLOGIES (SSTs)

Stefanie Sohn

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1329-1334

DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON

Fang Fang Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1328

EFFECTIVE PAID SEARCH ADVERTISING STRATEGIES FOR SMALL AND MEDIUM-SIZED BUSINESSES WITH LIMITED BUDGET

Sungha Jang, Alex Kim, Jiho Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1321-1327

POLICY IMPLICATIONS FOR CONDOM USE IN ASIA: A SYSTEMATIC REVIEW

Jeawon Kim, Bo Pang, Samanthika Gallage, Sameer Deshpande, Mai Nguyen, Denni Arli, Marat Bakpayev, Haruka Fujihira, Mohammad Kadir

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1312-1320

GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR

Atsuko Inoue

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1311

Reducing Consumer Obesity and Overweight Incidents: Roles of Government, Regulations, Consumer Education and Marketing

Quiqin Wu, Paul Chao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1303-1310

“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM

STEVE KOPP, BACH KIM, VOHONG TU

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1301-1302

DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

Amélia Brandão, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1297-1300

EXTENDED ABSTRACT: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1292-1296

STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM

Jae Min Jung, Jillian Muñoz, Jarrod Griffin, Cailin Kuchenbecker, Stephanie Muñoz

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1291

HOW DOES FREE TRIAL EXPERIENCE INFLUENCE THE STREAMING SERVICE SUBSCRIPTION?

Sunghyun Jang, Subin Im

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1290

HOW LIKELY ARE YOU TO TRUST FINANCIAL INSTITUTIONS? WELL…IT DEPENDS.

Heejung Park, Dong-Jun Min

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1285-1289

THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES

Wooyang Kim, Hyun-Sang An, Quing-Lin Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1283-1284

How Consumers Become Ambivalent in Social Settings: The Comparison of Novel and Non-Novel Topics

Su Yun Bae, Duane Wegener, Milos Bujisic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1281-1282

How Consumers Become Ambivalent in Social Settings: The Comparison of Novel and Non-Novel Topics

Su Yun Bae, Duane Wegener, Milos Bujisic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1279-1280

WHEN CAN A TECHNOLOGY-BASED SALESPERSON REPLACE A HUMAN: THE ROLE OF RELATIONSHIP LIFECYCLE

Woojung Chang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1278

SMALL ENTERPRISE OWNERS’/MANAGERS’ CSR DECISION TOWARD LOCAL COMMUNITY: PERSONAL, SOCIAL AND BUSINESS CONSIDERATIONS

Joohyung Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1271-1277

LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING

Dayeon Choi, Yuri Seo, Felix Septianto, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1270

THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS

Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastian Molinillo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1265-1269

EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND SWITCHING INTENTION: THE MODERATING EFFECT OF ALTERNATIVE ATTRACTIVENESS IN THE CONTEXT OF E-HAILING SERVICES

Emily Yapp, Jasmine A.L. Yeap

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1262-1264