KOREASCHOLAR

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA

Peng Zou, Qiaolian Cheng, Yixin Li, Yan Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1258-1261

DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING

Hojoon Choi, Temple Northup, Leonard N. Reid

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1257

DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS

Hojoon Choi, Leonard N. Reid, Jung Min Hahm

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1256

INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1255

BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM

Jukka Hemilä

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1251-1254

MARKET SHAPING - CREATING VALUE THROUGH EFFORT REDUCTION

Gediminas Lipnickas, Jodie Conduit, Carolin Plewa, Dean Wilkie

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1247

ZERO-WASTE MANAGEMENT RESOURCES AND CAPABILITIES OF SMALL HOSPITALITY FIRMS

Zebulon Dwyer, Rajesh Rajaguru, Lin Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1245-1246

WHY DO CUSMTOMERS WANT TO PAY FOR VALUE CO-CREATION PRODUCTS? AN EXPLANATION FROM COSTOMERS’BEHAVIOR IN ECONOMICS

Liang Sun, Honglei Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1244

EFFECT OF PAVILION QUALITY ON EXHIBITION PERFORMANCE AT AN INTERNATIONAL TRADE SHOW

Hyuck-soo Cho, Sosun Lim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1226-1243

HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

Jiyoung Kim, Jihye Min, Kiseol Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225

THE MYSTERY OF CONSUMER VALUE STRUCTURE IN SHARING ECONOMY--AN EMPIRICAL RESEARCH BASED ON CONSUMER VALUE PROPOSITION

Li Feng, Lu Hui, Hou Meiqian, Cui Kangle

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1206-1223

DO OUR BRAINS OPPPOSE TO AUTONOMOUS VEHICLE KILLINGS MORE THAN TO OTHER MORAL RISKS? AN fMRI INVESTIGATION

JinHo Yun, Eun-Ju Lee, Bo-yong Park, Kyoungseob Byeon, Hyunjin Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1203-1205

DO INSTAGRAM INFLUENCERS NEED TO BE PERFECT? THE CHANGING ROLE OF SOCIAL NORMS ON THE EFFECTIVENESS OF INFLUENCERS

Yoon-Na Cho, Mivena Panteqi, Charles Taylor

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1192-1202

A STUDY ON THE DEVELOPMENT OF THE SCALE FOR SNS ACTIVITIES AS A LEISURE: FOCUSED ON INSTAGRAM

Heeju Chae, Taehee Lee, Jihyo Kim, Sijun Sung

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1189-1191

“INSPIRATION MECHANISM BETWEEN SOCIAL MEDIA INFLUENCERS AND CONSUMERS”

Chung-Wha Chloe Ki, Sangsoo Park, Youn-Kyung Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1181-1188

SOCIAL CAPITAL THEORY: ACADEMIC SOCIAL NETWORKING SITES

Jelena Filipovic, Maja Arslanagic Kalajdzic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1169

UNDERSTANDING THE DETERMINANTS OF PRIMARY SCHOOLCHILDREN’S FOOD PREFERENCES: AN INVESTIGATION OF CHILD / PARENT, SCHOOL AND LOCALITY LEVEL FACTORS

Pattanapong Tiwasing, Matthew Gorton, Steve Quarrie, Jelena Filipovic, Ratko Bojovic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1164-1168

RETHINKING THE GENDERED EXPERIENCE OF PERSONAL GROOMING IN DATING: A COMPARISON OF DATING AS EMBODIED IN ROMANTIC COMEDIES AND EVERYDAY LIFE

Chih-Ling Liu, Katerina Karanika

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1149-1163

AN EXPLORATIVE STUDY OF PSYCHOLOGICAL FACTORS IMPACTING LITTERING BEHAVIORS

Anran Zhan, Bo Pang, Jeawon Kim, Tuyet-Mai Nguyen, Phong Tuan Nham

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1143-1148

INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE

Sang-Hoon Kim, Jisu Yi, Youseok Lee, Jungmin Suh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1142