KOREASCHOLAR

CELEBRITY-ENDORSED SNS ADVERTISING ACTIVATES ENGAGEMENT INTENTION, REWARD CIRCUITRY AND VISUAL ATTENTION IN CONSUMER BRAIN

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1056

SOCIAL INFLUENCE THROUGH VIDEO STREAMING APPLICATIONS: AN ANALYSIS OF MOBILE CONSUMERS’ USAGE BEHAVIOR

Youshin Kwak, Chang Hee Park, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1054-1055

USING MARKETING METRICS FOR STRATEGIC DECISION MAKING: EXPLORING THE ROLE OF MARKETING ANALYTICS AND SUCCESS TRAP

Xiaoning Liang, Guoxin Li, Fadong Chen, Hao Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1049-1053

THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS

Eunju Ko, Jihye Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1048

LIFESTYLE YOUTUBE INFLUENCERS: CURATORS OF LIFESTYLE BRANDING

Elaina Aquino, Kiseol Yang, Lynn Brandon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1046-1047

DIGITAL MEDIUMS FOR INDIAN WOMEN ENTREPRENEURS – BURDEN OR BACKING

Bijal Mehta, Paragi Shah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1031-1045

THE EFFECTIVENESS OF USER-GENERATED STORIES IN DIGITAL AGE, ROLE OF CONTENT CHARACTERISTICS AND INDIVIDUAL DIFFERENCES

Sahar Karimi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1030

MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS

Daniel Hardt, Fumiko Kano Glückstad

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1025-1029

ADVERTISING AND INVESTOR SENTIMENTS

Jikyung Jeanne Kim, Hang Dong, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1021-1024

DETERMINANTS OF INFLUENTIAL INFLUENCERS: THE POWER SHIFT FROM CELEBRITY TO NON-CELEBRITY INFLUENCERS

Ashlyn Moore, Kiseol Yang, Sua Jeon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1020

Antecedents and consequences of online customer experience of Chinese millennials luxury consumers

WAN Yuan, LU Huiwen, Maxime KOROMYSLOV, ICN

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.988-1019

DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES

Catarina Marques, Rui Vinhas da Silva, Bárbara Filipa Cardoso

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.986-987

DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR

Catarina Marques, Teresa Calapez, Nelson António, Margarida Ribeiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.984-985

THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS

Mó nica Ferreira, Sandra Maria Correia Loureiro, Hé lia Pereira

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.981-983

COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS

Teresa Blanco, Sandra Maria Correia Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.979-980

WOULD YOU ENJOY THE UNPERFECT ANALOG SENSIBILITY, OR WOULD YOU ENJOY THE CONSISTENCY OF PERFECT DIGITAL?

Jong-Kuk Shin, JaeHun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.977-978

BACKPACKERS’ ONLINE ACTIVITIES DURING THEIR TRAVEL JOURNEY AND E-WORD-OF-MOUTH

Silvia Cacho-Elizondo, Catherine Lejealle, Jean Michel Chapuis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.971-976

SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATION OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)

Kwang Ho Lee, Chih-Lun Yen, Choongbeom Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.966-970

REVISITING COOL PLACES: HOW DESTINATION SERVICE QUALITY AND TOURISM APP USE AFFECT PERCEIVED COOLNESS AND REVISIT INTENTION

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.962-965

THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE

Miao Miao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.960-961