KOREASCHOLAR

DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE

Jongwan Cho, Subin Im

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.859-861

COLLABORATIVE SALES FORCE AUTOMATION TOOLS – DRIVERS AND CHALLENGES

Tommi Mahlamä ki, Sebastian Toukola

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.857-858

DEVELOPING A BI-LINGUAL LEXICON TO MAP CONSUMER PERCEPTION OF INDIAN BRANDS

Aditi Mudgal, Amrendra Pandey, Amarnath Bose, Pankaj Priya

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.851-856

VALIDATING THE EFFICACY OF PSYCHOPHYSIOLOGICAL PRIDE APPEALS IN MEMBERSHIP-BASED ORGANISATIONS

Billy Sung, Kevin Teah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.849-850

THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X

Jakub Berčík, Jana Gá lová, Johana Paluchová, Katarí na Neomá niová

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.844-848

MEASURING EMOTIONAL RESPONSES TOWARD VIRTUAL REALITY GAMES: A PSYCHOPHYSIOLOGICAL STUDY

Billy Sung, Stuart Bender

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.843

EXPLORING THE FACTORS THAT LEAD THE ADOPTION OF VIRTUAL REALITY TECHNOLOGIES AMONG FOOTBALL FANS

Daniela Langaro, Pedro Oliveira, Sandra Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.841-842

STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT

Martha Rivera-Pesquera, Silvia Cacho-Elizondo, Rafael Durá n-Dergal

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.835-840

FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y

Helen Inseng Duh, Fhatuwani Mudau

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.828-834

INVESTIGATING CUSTOMER-SERVICE ROBOTS INTERACTIONS IN EMBARRASSING SERVICE ENCOUNTERS

Valentina Pitardi, Jochen Wirtz

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.826-827

FRONTLINE ROBOTS: EXPLORING THE ANTECEDENTS OF CUSTOMERS’ INTENTION TO REVISIT

Daniel Belanche, Luis V. Casaló, Carlos Flaviá n, Jeroen Schepers

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.824-825

IMPACT OF ARTIFICIAL INTELLIGENCE IN CUSTOMER SERVICE: STATE OF THE ART

Sophie Conti, Bernard Gourvennec, Romain Billot

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.807-823

HOW SHOULD I TALK TO YOU? EXAMINING THE EFFECTIVENESS OF COMMUNICATION STYLES OF CUSTOMER SERVICE CHATBOTS

Maximilian Geyr, Silke Bartsch

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.803-806

CONSUMER’S ATTITUDE TOWARD FARMED FISH FED WITH INSECT-BASED FLOURS

Zamparo Gioele, Mason Michela C, Moretti Andrea, Nassivera Federico

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.790-802

PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL

Emily Ma, Yun Zhang, Wei Xi, Feng Zeng Xu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.786-789

INNOVATION AND CUSTOMER PARTICIPATION IMPRATIVE

Matthew H Sauber

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.782-785

EFFECTS OF DESIGN INNOVATION ATTRIBUTES ON CUSTOMER VALUE IN DEVELOPING FASHION ITEMS USING 3D PRINTING TECHNOLOGY

Jinghe Han, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.781

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.780

IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK

Katerina G. Papakonstantinou, Artemis Panigyraki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.767-779

AD EXPOSURE SEQUENCE IN SCARCITY MARKETING

Sujin Kim, Kacy Kim, Sukki Yoon, Tae Hyun Baek

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.761-766