KOREASCHOLAR

WHAT MAKES A B2B FACEBOOK PAGE ENGAGING?

Anna Zarkada

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.746-760

THE ROLE OF QR CODES IN GREEN ADVERTISEMENTS: AN EMPIRICAL RESEARCH COMBINING TAM AND PERCEIVED GREEN VALUE AND GREEN TRUST

Siwei Li, Morikazu Hirose, Yuting Liu, Kei Mineo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.736-745

IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES

Enrique Bigne, Patricio Maturana

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.716-735

WHICH DO CUSTOMERS LIKE BETTER, COMPENSATION OR APOLOGY? EXAMINING THE MODERATING ROLE OF REGULATORY FOCUS ON SERVICE RECOVERY

Keigo Taketani, Kei Mineo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.715

A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS

Feng Zeng Xu, Emily Ma, Yun Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.710-714

UNDERSTANDING CONTINUED USE INTENTIONS OF TRAVEL APP USERS

Kijung Choi, Ying Wang, Beverley Sparks, Sejung Marina Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.704-709

THE DOWNTURN OF CHINSE TOURISM SHOPPING IN JAPAN: MODERATORS OF SHOPPING SATISFACTION AND SHOPPING DESTINATION LOYALTY

Pei Zhang, Min Young Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.700-703

SELF-QUANTIFICATION OF SERVICES: COST OF IMMEDIATE FEEDBACK

Kyoung Tae Huh, Youseok Lee, Sang-Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.698-699

NEW ERA SIGNALS AND CUSTOMER REVIEW PLATFORMS: CONCEPTUAL AND EMPIRICAL ANALYSIS

Jennifer J. Lee, Sirajul Arefin Shibly

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.697

DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS

Qianhui Rao, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.695-696

A NEW PERSPECTIVE ON DIGITAL WELL-BEING AND DISTANCING BEHAVIOR

Dayun Jeong, Eunju Ko, Charles R. Taylor

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.693-694

INTERNAL MARKETING EFFORTS AND THEIR IMPACTS ON EMPLOYEE ENGAGEMENT

Hyejo Hailey Shin, Miyoung Jeong, Haemoon Oh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.688-692

HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION

Xing Liu, Lisa Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.686-687

HOW GENDER MATTERS: SALES PERSON RECOVERY MANAGEMENT

Tai Ming Wut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.685

I AM TOO GOOD TO BE TRUE: HOW SELF-ENHANCEMENT MOTIVATIONS SHAPE PROSOCIAL BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.678-684

A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION

Yeonseo Park, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.677

HOW DO CONSUMERS EMOTIONALLY AND LINGUISTICALLY REACT TO MASSTIGE COLLABORATIONS? EVIDENCE FROM THE FASHION INDUSTRY

MONICA MENDINI, SALVATORE MAIONE

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.671-676

WHEN RAINDROPS TURN TO THE SUN SHINING MARKET INTELLIGENCE AND INNOVATIVE BUSINESS MODELS CREATION IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.666-670

LUXURY BRANDS AND CONSUMERS: THE NEW WAY

Serena Rovai, Cecilia pasquinelli, Ian PHAU

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.655-665

OPERA AS LUXURY IN CULTURE: THE IMPACTS OF DIGITAL INNOVATION

Nicola Bellinin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.650-654