KOREASCHOLAR

THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES

Jiwon Yoo, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.648-649

HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS

Minju Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.647

PANDEMIC IMPACT ON FASHION CONSUMPTION CHANGE: FOCUSING ON COVID-19

Jisu Ko, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.645-646

TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY

Filipa Rosado-Pinto, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.639-644

DO VIRTUAL CUSTOMER SERVICE AGENTS IMPACT E-COMMERCE EXPERIENCE? A STUDY OF AIRLINE WEBSITE USERS

Ana Maria Soares, José Carlos Pinho, António Alves

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.637-638

THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE APPROACH

José Pereira, Sandra Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.632-636

RESEARCH ON THE MECHANISM OF ROBOT ANTHROPOMORPHISM ON HOTEL CONSUMER’ CONTINUED USING INTENTION

Huimin Gu, Xiaoxiao Song

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.619-631

CUSTOMER RESPONSES TO A FRONTLINE SERVICE ROBOT IN A RETAIL SERVICES CONTEXT

Amelia, Christine Mathies, Paul G. Patterson

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.618

A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS

Siddike Md Abul Kalam, Bach Quang Ho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.613-617

CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES

Anjali Chopra, Soujanya Narsipur

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.611-612

TO BOT OR NOT TO BOT? EXPLORING THE DIFFERENCES IN CONSUMERS’ EXPERIENCE WITH CHATBOTS VERSUS ONLINE HUMAN AGENTS

Anh D. Tran, Jason Pallant, Joel Haire, Lester W. Johnson

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.609-610

IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY

Bora Qesja, Roberta Crouch, Pascale Quester

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.608

THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS

Abea Sippel

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.603-607

THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS

Hyeasinn Song, Jeeyeon Kim, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.601-602

THE ROLE OF CONSUMER’S PERCEIVED VALUE IN EVALUATING THE INNOVATIVE PRODUCT

Isaac Cheah, Min Teah, Anwar Sadat Shimul, Hyo Jin Eom

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.599-600

THE EFFECT OF CUSTOMER ENGAGEMEMTN EXPERIENCE ON REPURCHASE INTENTION BASED ON THE CAPAABILITY OF TECHNICAL SUPPORT OF SALESPERSON IN CUSTOMER PERCEIVED QUALITY OF SERVICE: FOCUSED ON THE ENERGY INDUSTRY IN NEED OF LONG-TERM SERVICE

Seo Chul Jang, So Young Her, Kyung Hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.598

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: MEDIATING EFFECT OF INTERNAL CAPABILITY AND AS WELL AS EXTERNAL NETWORK QUALITY

Hailin Zhang, Xina Yuan, Seongsoo Jang, Xin Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.592-597

HOW CAN OPEN INNOVATION LEAD TO BETTER FIRM PERFORMANCE? THE MEDIATING ROLE OF SUSTAINABILITY ORIENTATION AND INNOVATION CAPABILITY

Chenyue Qi, Hao Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.589-591

SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES

Yeongbae Choe, Hyesun Kim, Jooa Baek, Sangsuk Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.587-588

THE SPATIALLY VARYING EFFECT OF PRODUCT ATTRIBUTES ON PEER-TO-PEER HOMESHARING PERFORMANCE: A CASE STUDY OF MIAMI AIRBNB LISTINGS

Seongsoo Jang, Jinwon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.584-586