KOREASCHOLAR

THE FIRST TRAVELER ATTRIBUTES FOR SUBSEQUENT PEER-TO-PEER RIDESHARING DEMAND: EFFECTS OF HOMOPHILY AND HETEROPHILY

Seongsoo Jang, Mehdi Farajallah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.581-583

THE EFFECTS OF PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN THE SOCIAL MEDIA

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.579-580

A STUDY ON CHINESE CONSUMERS' INTENTION TO PURCHASE SECONDHAND LUXURY GOODS

Hong Luo, Seong-Yeon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.559-564

CONSUMER E-DEAL PRONENESS: DOES ANTICIPATORY REGRET MODERATE?

Isaac Cheah, Anwar Sadat Shimul, Sean Lee, Kevin Teah, Ian Phau

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.551-558

SELF-CONSCIOUS MORAL EMOTIONS AND E-WOM DIFFUSION IN RESPONSE TO CORPORATE BEHAVIORS

Diletta Acuti, Valentina Mazzoli, Andrea Vocino, Raffaele Donvito

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.529-550

FIRM SIZE AND MERGER DOMINANCE IN SALES TEAM INTEGRATION

Joon-Hee Oh, Ph.D

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.527-528

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Yongdan Liu, Matthew Tingchi Liu, Ziying Mo, Kai Lam Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.526

CLICK TO IMPRESS: THE POWER OF FASHION DESIGNERS IN THE DIGITAL LUXURY SPACE

Charles Lawry, Laee Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.516-520

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.514-515

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY

Fabio Duma, Pirmin Studer

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.493-499

ON THE INFLUENCE OF MODEL ETHNICITY IN POTENTIALLY OFFENSIVE CROSS-CULTURAL ADVERTISING

Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan, Lennon Tsang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.491-492

HOW DO CONSUMER RESPOND TO CULTURAL APPROPRIATION IN ADVERTISING?

Jan Hermanns, Hector Gonzalez-Jimenez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.485-490

EXPLORING YOUNG ARTISTS’ DIGITAL PERFORMANCE: THE IMPACT OF ONLINE COMMUNITY ENGAGEMENT AND CO-CREATION ON BRAND LOVE

Pedro Policarpo, João Guerreiro, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.480-484

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.478-479

THE DIRECT, INDIRECT, AND CONDITIONAL EFFECTS OF A FOREIGN EMPLOYEE’S ACCENT ON CUSTOMER PARTICIPATION IN SERVICES

David Bourdin, Christina Sichtmann

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.473-484

VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS

Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.468-472

THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’ BRAND RESPONSES THROUGH BRAND STEREOTYPES

Ilona Szőcs, Milena Micevski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-477

HOW INFLUENCERS AND DIGITAL INTERACTION CAN IMPACT CUSTOMER-BRAND RELATIONSHIP AND ENGAGEMENT

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Guerreiro, David Raposo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.465-467

EMOJIS AND BRAND SELF-REPRESENTATION: A TEXT ANALYTICS APPROACH

Xiaowei Wang,, Mingming Cheng, Shanshi Li, Ruochen Jiang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.459-464