KOREASCHOLAR

BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY

Silvia Ranfagni, Claudio Becagli, Lamberto Zollo, Riccardo Rialti, Sukki Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.457-458

MIRROR MIRROR: NATIONAL SELF-ENHANCEMENT BIAS

Suneal Bedi, David Reibstein

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.456

RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN

Chen Weng, Yang Sun

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.454-455

RESEARCH ON THE RELATIONSHIP AMONG EWOM, CUSTOMER LOYALTY AND RESISTANT TO INNOVATION

Jie Lu ZheJiang, Yang Sun ZheJiang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.452-453

CELEBRITY-CONSUMER INTERACTION AND PRODUCT INNOVATION PERFORMANCE: IS IT A MATTER OF EMOTIONS?

Xiaolei Yu, Kyunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.451

IS MY OWN DESIGN THE MOST IMPRESSIVE? A CO-CREATION PERSPECTIVE ON THE ONLINE USER DESIGN

Hao Zhang, Zengguang Ma, Chenyue Qi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.449-450

CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

Saleh Bazi, Raffaele Filieri, Matthew Gorton

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.442-448

MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING

Yeolim Yoon, Jikyung Jeanne Kim, Jeonghye Choi, Sanghyeak Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.441

SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION

Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.440

EXAMINING THE ROLE OF SCREEN SIZE AND AD SKEPTICISM ON CONSUMER ATTITUDES TOWARD SUBTITLED VIDEO ADS: AN INVESTIGATION AND ANALYSIS OF MODERATED MODERATION

Yuting Liu, Mineo Kei, Morikazu Hirose

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.339

EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.338

THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE

Se Kyung Woo, Joonheui Bae, Dong Mo Koo, Hye Jin Ryu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.337

HOW SOCIAL MEDIA INFLUENCERS CAN PROMOTE ADVERTISING VALUE AND BRAND EQUITY

Shuman Wang, Xiaolei Yu, Kyunghoon Kim, Juran Kim, Chunlin Yuan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.336

A PRACTICE UNPACKED: UNBOXING AS A CONSUMPTION PRACTICE

Rhonwyn K Vaudrey, Jeff Jianfeng Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.331-335

NEW EXPERIENCE OF VIRTUAL REALITY SHOPPING: MEDIATING EFFECT OF TIME DISTORTION

Sang-Lin Han, Myoung-A An

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.327-330

KOLS’ INFLUENCE ON GENERATION Z CONSUMERS IN CHINA AND FRANCE: A SELF-EXPANSION FRAMEWORK

Tingting Mo, Marie-Cécile Cervellon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.326

JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS

Ryuta Ishii

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.325

AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT

Mai Kikumori, Ryuta Ishii, Akinori Ono

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.324

CUSTOMIZATION FAILURES CAUSED BY MASS CONFUSION

Akinori Ono, Yusuke Iwama, Ryohei Kitazawa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.323

Postponed inventory investment and distributors' performance in Japan

Tomokazu Kubo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.322