KOREASCHOLAR

PRICING TRANSPARENCY IN INTERNATIONAL RETAILING

Kacy Kim, Yuhosua Ryoo, Srdan Zdravkovic, Sukki Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.981

ANTECEDENTS AND OUTCOMES OF ORGANIZATIONAL GENERATIVITY ON DIGITAL PLATFORMS

Huei-Ting Tsai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.980

HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!

Jiyeong Park, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.979

THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION

Heejung Park, Annie Pei-I Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.973-978

CHANGES IN CUSTOMER LOYALTY DRIVERS BEFORE, DURING, AND AFTER THE PANDEMIC

Anna Kuikka, Heli Hallikainen, Tommi Laukkanen, Sasu Tuominen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.971-972

FACTORS INFLUENCING USAGE BEHAVIOR OF ONLINE FOOD DELIVERY PLATFORM SERVICES DURING THE COVID-19 PANDEMIC

Mei-Fang Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.970

COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH

Hanna Lee, Yingjiao Xu, Wenna Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.969

THE RELATIONSHIP BETWEEN COVID-19 ANXIETY AND TOURISM MOTIVATIONS: EXPLORING THE MEDIATING EFFECT OF VOLUNTARY SIMPLICITY AND THE MODERATING EFFECT OF RESILIENCE

Theeranuch Pusaksrikit, Nuttapol Assarut

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.964-968

BRANDS IN METAVERSE

Julia Pueschel, Satadruta Mookherjee, Alain Goudey, Shuyi Hao

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.963

FASHION BRANDS IN THE METAVERSE: BRAND MARKETING AND CONSUMER ENGAGEMENT INITIATIVES

Patricia SanMiguel, Narmin Sayeed, Teresa Sádaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.958-962

WHAT DRIVE FANS TO WATCH SPORT LIVE STREAMING: THE CASE OF THE FIFA WORLD CUP QATAR 2022

Yeayoung Noh, Sangwoo Kim, Junsang Ahn, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.957

A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION

Suhwan Yu, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.955-956

EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLILNE STREAMINING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022

Jongho Kim, Hansol Kim, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.954

A COMPARATIVE STUDY ON ESPORTS CONTENT VIEWERSHIP IMPACT FACTORS: FOCUSING ON THE NUMBER OF LIVE STREAMING USERS AND HIGHLIGHT VIEWS OF LEAGUE OF LEGENDS LCS, LEC, AND LCK

Jongho Kim, Joungeun Park, Kihan Kim, Kyubin Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.952-953

TRANSACTION COSTS AND DYNAMIC TRANSACTION COSTS IN VERTICAL INTEGRATION OF WHOLESALING FUNCTION AMONG JAPANESE MANUFACTURERS

Tomokazu Kubo, Sho Yuki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.951

THE IMPACT OF IT AFFORDANCE ON CUSTOMER ENGAGEMENT IN LIVE COMMERCE

Songyuan WU

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.950

ACTOR'S VS. OBSERVER'S PERSPECTIVES IN VLOGS

Akinori Ono, Aoi Matsuzaki, Junya Kunitake, Katsumi Arita, Mao Sinya, Nao Nitta, Nobutaka Ninomiya, Risa Tsuboi, Tomoaki Nakamura

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.949

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.944-948

THE EFFECT OF PROMOTIONAL INFORMATION CHARACTERISTICS ON CONSUMER PURCHASE INTENTION IN AN ONLINE SHOPPING ENVIRONMENT

Honkit Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.943

GLOBAL BRANDS AND THE WAR IN UKRAINE

Eleni Tsougkou, Martin Sykora, Suzanne Elayan, João S. Oliveira, Kemefasu Ifiie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.942