KOREASCHOLAR

CONSUMERS’ ADOPTION TO DIGITAL TWIN AI AGENT APPLICATION

Wenying Tan, Meiling Yin, Eun-Ju Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1076

THE IMPACT OF CLEVER HUMOR AND EXPERT ENDORSEMENTS IN ADVERTISING

Mira Rudolph, Jooyoung Park, Tae Hyun Baek, Jungkeun Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1075

CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE

Rukun Zhang, Yiling Liu, Bingcan Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1074

HOW TO INCREASE STUDENTS' ENGAGEMENT IN THE DEVELOPMENT OF CREATIVE MARKETING COMMUNICATION MESSAGES

Joonheui Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1073

BRIDGING THEORY AND PRACTICE: EFFECTIVE STRATEGIES FOR PROJECT-BASED LEARNING IN FASHION BUSINESS EDUCATION

Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1072

THE EVOLUTION OF BUYER-SELLER RELATIONSHIPS IN THE DIGITAL AGE: A PHILOSOPHICAL APPROACH

Erasmia Leonidou, Christiana Tsaousi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1071

AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING

Abhimanyu Bhattacharya, Satadruta Mookherjee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1069-1070

CONSUMER EMPOWERMENT JOURNEYS: ADULT CHILDREN AND PARENTAL FOOD PROVISION NEGOTIATIONS IN COLLECTIVIST SOCIETIES

Amy Yau Yau, Sofia Christidi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1068

FRAMING FEAR SIGNALS IN DIGITAL MEDIA: HOW NARRATIVE TRANSPORTATION SHAPES CHINESE TOURISTS' DECISION HESITANCY TOWARD SOUTHEAST ASIAN DESTINATIONS

Beibei Chen, Ha Kyung Lee, Jueru Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1067

A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES

Federica Carlotto, Tekila Nobile, Annamma Joy

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1066

AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL

Elena Sharko, Vera Rebiazina, Eduard Tunkevichus

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1065

TIME DIMENSION IN IMMERSIVE VR DESIGN TO PROMOTE ECOTOURISM

Yu Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1064

HOW ARTS AND CULTURAL CONTENT SHAPE PLACE ATTACHMENT: A COMPARATIVE STUDY OF VISITOR EXPERIENCES IN REVITALIZED IDLE PLACES

Juhyun Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1063

CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES

Kunlun Xue, Joonheui Bae, Sunghun Bae, Xiang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1062

BRANDS AND MYTHS: FROM COCO CHANEL, THE KELLY BAG AND A PANTHERE – A TYPOLOGY OF MYTHS OF VALUABLE LUXURY BRANDS

Franziska Wellendorff, Thomas Hensel, Fernando Fastoso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1061

THE IMPACT OF DIGITAL PRODUCT PASSPORT EXPERIENCE ON BRAND LOYALTY: THE MEDIATING ROLE OF BRAND TRUST IN LUXURY FASHION

Sohee Ahn, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1060

ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR

Xiang Wang, Joonheui Bae, Sunghun Bae, Kunlun Xue

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1059

BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY

Sung Hun Kevin Bae, Joonheui Bae, Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1058

FASHION DESIGN WITH GENERATIVE AI: EXAMINING WORK EFFECTIVENESS THROUGH SELF-DETERMINATION THEORY

Ha Youn Kim, Woojin Choi Hong, Sun Hee Kim, Youngnam Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1057

SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS

Chunqun Liu, Lisa Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1056