KOREASCHOLAR

DO YOU TRUST AI? THE EFFECT OF AI PERSONALIZATION ON ADVERTISEMENTS

Jungkeun Kim, Elise Hunter, Chaein Lee, Jacob C. Lee, Jae-Eun Kim, Dong-Mo Koo, Mark T. Spence

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.239-242

Using ZMET to Construct the Consensus Map for Online Art-based Startups

Juhyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.238

THE INTERPLAY BETWEEN ROBOT DESIGN, CUSTOMER PERCEPTIONS AND SERVICE OUTCOMES: A FSQCA PERSPECTIVE

Hector Gonzalez-Jimenez, Yang Sun

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.234-237

HOW PARASOCIAL BRAND EXPERIENCE AFFECTS BRAND EQUITY IN SOCIAL COMMERCE: THE ROLE OF AI-BASED DIGITAL SHOPPING ASSISTANT

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.233

HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE

Yiling Li, Hyejin Kim, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.232

CONSUMER BEHAVIOURS UNDER ON-GOING TERROR THREATS

Ning Chris Chen, Rohail Ashraf

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.226-231

SIGNALING EFFECT AND THE INFLUENCE OF GENRES: MOVIE CONSUMPTION ON CHINESE ONLINE VIDEO PLATFORMS

Zhujun Li, Haodong Gu, Ning Chen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.220-225

AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL

Brian T Hart, Graham Ferguson, Saadia Shabnam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.213-219

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.212

DIGITALISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: ¨CHINA: THROUGH THE LOOKING GLASS” CASE STUDY

Maria Gatón Fraile, Lucía Pérez Pérez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.207-211

THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.206

HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS

Ganga Urumutta Hewage, Laura Boman, Sona Klucarova

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.205

OFFLINE TOUCH AND ONLINE RETAILING: EVIDENCE FROM A FIELD EXPERIMENT

Sanghwa Kim, Jeonghye Choi, Seung Hyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.204

HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS

Jaywant Singh, Benedetta Crisafulli, Wenzhong Wei

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.202-203

THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS

Amara Singh, Neo Ligara, Marike Venter de Villiers

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.188-201

INVESTIGATING INFLUENCERS’ POSTS ON INSTAGRAM: IMPACT OF INFLUENCER EXPERTISE, POST LIKE NUMBER AND CONTENT RICHNESS ON ADVERTISING EFFECTIVENESS

Yanni Ping, Lei Song

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.183-187

PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION

Xiaoyan Luo, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.181-182

IS STREETWEAR THE NEW FACE OF LUXURY OR JUST A PASSING EXPERIENTIAL TREND?

Guy McKelvey

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.179-180

‘I WANT YOU TO PANIC’: CROSS CULTURAL PERSPECTIVES ON CLIMATE CHANGE SCEPTICISM

Esra Asif, Christina Papadopoulou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.178

DOES BRAND ORIGIN MATTER? AN ANALYSIS OF LOW-INVOLVEMENT DEVELOPING MARKET BRANDS INTERNATIONALIZING INTO A DEVELOPED MARKET

Albena Björck, Michelle Carvajal Ramirez

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.174-177