KOREASCHOLAR

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?

Maggie Y. Chu, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.172

DOES HAZE PROMOTE PRO-ENVIRONMENTAL BEHAVIOR? THE INFLUENCE OF AIR QUALITY ON PRO-ENVIRONMENTAL BEHAVIOR OF CHINESE RESIDENTS

Guanghua Sheng, Jiatong Dai, Hong Pan, Siyu Che

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.166-171

WHAT IS THE SUSTAINABILITY IN LOCAL BRANDING? －CONSIDERATION FROM STRUCTURE MODEL OF THE REGIONAL RE-BIRTH IN TESHIMA (ART SETOUCHI)－

Shinya Nakami, Tetsuma Emmaru, Koji Osaki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.161-165

GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.158-160

A SHORT ABSTRACT: LIMITED EDITION ADVERTISING DOES NOT ALWAYS WORK FOR LUXURY BRANDS: THE INFLUENCE OF CONSUMPTION CONTEXTS

Ting-Hsiang Tseng, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.157

REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY

Anastasios Panopoulos, Eirini Koronaki Eirini, Antigone Kyrousi, Athina Zotou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.151-156

DOES CULTURE MATTER IN ART INFUSION? IMPLICATIONS FOR LUXURY ADVERTISING

Hyejin Jun, Yuri Seo, Felix Septianto, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.150

IS CLUTTERED SOCIAL MEDIA ENVIRONMENT BAD FOR ADVERTISING?

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.149

PRACTITIONER VIEWS OF CREATIVITY AND DIGITIZATION IN THE HONG KONG ADVERTISING INDUSTRY

Julie Bilby, Kara Chan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.148

IMPACT OF DIGITAL NAVITIVE ADVERTISING TO BRANDS

Kong Cheen Lau, Carina Foo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.144-147

ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING

Park Beede, Donghee Shin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.138-143

THE EFFECTS OF INFLUENCERS ON AD EFFECTIVENESS: MODERATING ROLE OF MESSAGE APPEAL AND BRAND AWARENESS

Haiyun Zhu, Yung Kyun Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.135-137

INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR

Hojoon Choi, Kyung Yul Lee, Temple Northup

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.134

HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM?

Hkawn San, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.132-133

HOW FASHION EXHIBITIONS ARE CHANGING HIGH-END LUXURY BRAND EXPERIENCE: AN INTROSPECTIVE STUDY ON CHANEL’S MADEMOISELLE PRIVÉ

Jasmine A.L. Yeap

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.130-131

HOW INDIVIDUAL MOBILITIES DRIVE PLATFORM EQUITY IN THE BUSINESS ECOSYSTEM VIA MOBILE APP?

My-Trinh Bui, Don Jyh-Fu Jeng, Thi Mai Le

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.125-129

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA

Peng Zou, Qiaolian Cheng, Yixin Li, Yan Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.121-124

SOCIAL ENGAGEMENT FOR INTEGRATION

Jooeun Sung, Jae Hoon Hwang, Jong Suk Yeo, Eun Ju Ko, Sang Hoon Kwon, Dong Il Shin, Yerim Chung

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.120

MISSING PRICE-RELATED INFORMATION – AN ASSESSMENT OF PRICING PRACTICES IN THE B2B CONTEXT–

Iris Schmut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.110-119