KOREASCHOLAR

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

GIVE ME A HUMAN! THE EFFECT OF ANTHROPOMORPHISM AND GENDER ON CONSUMERS’ INTENTION TO USE A FINANCIAL ROBO-ADVISOR

Daria Plotkina, Hava Orkut, Ahu Karageyim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.513

CUSTOMER WELL-BEING ON ELECTRONIC SHELF LABEL (ESL) SMART RETAIL ACROSS GENERATIONS

Nila Windasari, Fitri Aprilianty, Darren Jonathan Ovani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.512

ATTITUDE-BEHAVIOR AND INTENTION-BEHAVIOR GAP IN SUSTAINABLE TOURISM: A REVIEW AND RESEARCH AGENDA

Tai Ming Wut, Daisy Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.511

MINDFULNESS VS. MINDLESSNESS: CLIMATE-FRIENDLY FOOD VALUE PERCEPTION AND CHOICE

Juran Kim, Huimin Xu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.508-510

LAB GROWN MEAT – HOW SOCIAL NORMS AND DIETARY PATTERNS ARE SHAPING PUBLIC OPINION, CONSUMER PREFERENCES AND NOUVELLE FOODS CONSUMPTION

Edwina Luck, Barbara Gligorijevic, Shane Mathews

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.502-507

CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL

Yuhosua Ryoo, Kacy Kim, Fareeha Wan, Sukki Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.501

CULTURAL CAPITAL AND SELF-DETERMINED BEHAVIOUR: AN EMPIRICAL INVESTIGATION OF SMOKING CESSATION IN EGYPT

Shorouk Hamzawi, Qing Shan Ding, Hanqun Song

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.496-500

IF YOU DO NOT LIKE ME, I DO ESG – FIRMS’ RESPONSE TO THE NEGATIVE SENTIMENT

Hang Dong, Jikyung Kim, Yanlei Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.495

THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY

Mustika Sufiati Purwanegara, Nurrani Kusumawati, Rosmini Omar, Nur Azam Anuarul Perai, Reinaldy Agung Pramudhita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.490-494

SOCIAL MARKETING IN FIGHTING AGAINST HIV/AIDS: AWARENESS, LEARNING AND BEHAVIOURAL CHANGE

Ishanika Chawngzikpuii, K Lalromawia

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.489

AN INVESTIGATION OF INFLUENCER-AUDIENCE AND AUDIENCE-AUDIENCE INTERACTION MECHANISM IN LIVESTREAM E-COMMERCE

Ruyu Yun, Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.488

BUILDING CONSUMER-BRAND RELATIONSHIP ON SOCIAL MEDIA

Hua Chang, Lingling Zhang, Lei Song, Yan Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.487

DOES INSTAGRAM USAGE IMPROVE CONSUMER EFFICIENCY AND DISSEMINATION OF WOM?

Tsen-Ju Lin, Ming-Yi Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.486

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY

Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.485

SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS

Elina Koivisto, Pekka Mattila

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.484

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

EXPLORING THE ROLE OF INFLUENCERS IN SUSTAINABLE LUXURY TOURISM: A PARADOX PERSPECTIVE

Jihye, Kim, Szu-Hsin, Peng Khoon Gerald Chan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.475-479

AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS

Sadrac Cenophat, Heejung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.469-474

UNDERSTANDING THE METAVERSE THROUGH THE BIBLIOMETRIC ANALYSIS LENS

Surat Teerakapibal, Yioula Melanthiou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.468